????此文是與《Entrepreneur》的合作文章,。下文最初發(fā)表于Entrepreneur.com,。

????對(duì)于社交活動(dòng)的價(jià)值,，存在很多普遍的認(rèn)識(shí)誤區(qū)和不同觀點(diǎn)。有些人很喜歡社交活動(dòng),，但大多數(shù)人卻很討厭。有些人認(rèn)為,，參加這些活動(dòng)是拓展人脈、結(jié)交新朋友的唯一方式,，其他人則傾向于選擇別的途徑。這完全取決于個(gè)人的需求和性格,。

????對(duì)于考慮參加社交活動(dòng)的人,，以下是如何開(kāi)始的一些建議，以及其他能讓你遇到貴人的方式,。

????初始階段你應(yīng)當(dāng)去參加社交活動(dòng),。

????特別是當(dāng)你新進(jìn)入一個(gè)行業(yè)時(shí)，你需要建立人脈網(wǎng)絡(luò),。

????我開(kāi)始涉足初創(chuàng)行業(yè)時(shí)，幾乎不認(rèn)識(shí)任何業(yè)內(nèi)人士,，甚至都找不到認(rèn)識(shí)業(yè)內(nèi)人士的人。我不能僅靠我的朋友或家人把我介紹給初創(chuàng)企業(yè)。我無(wú)法通過(guò)引見(jiàn)接觸到業(yè)內(nèi)人士,但社交活動(dòng)卻可以讓我接觸到,。

????社交活動(dòng)讓你有機(jī)會(huì)在很短的時(shí)間內(nèi)結(jié)識(shí)很多人。在你建立起一個(gè)小型關(guān)系網(wǎng)后,，你可以在這個(gè)小型關(guān)系網(wǎng)中獲得推薦，這或許是認(rèn)識(shí)更多新朋友的最好方式。

????社交活動(dòng)是非常好的鍛煉。

????除了提供一些初期的人脈關(guān)系外,，這些活動(dòng)也為初入社交圈的人提供了提高社交技巧的好機(jī)會(huì)。你可以讀讀《人性的弱點(diǎn)》（How to Win Friends and Influence People）這類書(shū)，但要提高與人交往的能力,，最好的辦法還是與很多人交往,。

????通過(guò)足夠的練習(xí)，你將適應(yīng)先前感覺(jué)不適的場(chǎng)合,，因?yàn)槟惬@得了“記憶體驗(yàn)”,。一旦你提高了交往技能，你將更有能力與你想見(jiàn)到的高價(jià)值個(gè)人見(jiàn)面溝通,，而且一旦遇到,，你也能更有效地進(jìn)行溝通并建立起關(guān)系,。

????遇到一個(gè)不錯(cuò)的人，就是一個(gè)好結(jié)果,。

????人們總是抱怨，參加活動(dòng)有時(shí)候是浪費(fèi)時(shí)間,，因?yàn)榻Y(jié)識(shí)不到很棒的人。不錯(cuò),，大多數(shù)活動(dòng)都充斥著很多你并不想結(jié)識(shí)的人,，很可能你遇到的都是活動(dòng)結(jié)束之后你不愿再進(jìn)一步聯(lián)系的人。我認(rèn)為,，如果你能參加三、五場(chǎng)活動(dòng)就遇到一個(gè)不錯(cuò)的人,，就已經(jīng)是很不錯(cuò)的投資回報(bào)了。如能建立一段良好的關(guān)系,，那么其他活動(dòng)總共浪費(fèi)的時(shí)間也是值得的,。與其結(jié)識(shí)50個(gè)你將來(lái)永遠(yuǎn)都不會(huì)再交談的人,，不如努力結(jié)識(shí)一個(gè)將維系一生持久關(guān)系的人。

????社交并非都那么糟糕——如果你選擇明智的話,。

????一提起社交活動(dòng)，大多數(shù)人想到的是銷售員和求職者互換名片并推銷自己,。確實(shí)：完全以商業(yè)社交為目的,、不圍繞特定人群或行業(yè)的活動(dòng)，常常很乏味,，且效果不佳,。

????因此,，不要參加那些不適合你的活動(dòng)，選擇那些你有興趣和激情的活動(dòng),。甚至一些工作之外的活動(dòng),，比如體育活動(dòng)或讀書(shū)會(huì),，也可以成為拓展人脈的好機(jī)會(huì),。你永遠(yuǎn)不會(huì)知道什么人會(huì)出現(xiàn),，而且由于你們有共同的興趣，建立關(guān)系的過(guò)程將流暢很多,。我最初開(kāi)始拓展人脈時(shí)遇到貴人的那些“社交活動(dòng)”實(shí)際上并不是社交活動(dòng),，而是是課堂,、講座和座談。

????社交活動(dòng)并非唯一出路,。

????有時(shí)候人們也會(huì)批評(píng)社交活動(dòng),，他們說(shuō)通常碰不到什么值得見(jiàn)的人。這些指責(zé)并非完全沒(méi)有依據(jù),。不錯(cuò),，社交場(chǎng)合的很多人都不是你想結(jié)識(shí)的。

????有一些更好的結(jié)識(shí)人的方式,，比如通過(guò)現(xiàn)有人脈網(wǎng)絡(luò)引見(jiàn)、寫(xiě)博客和發(fā)送陌生郵件等,。多說(shuō)一句，社交活動(dòng)通常都很乏味,。（財(cái)富中文網(wǎng)）

????譯者：早稻米

????This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

????There are a lot of common misconceptions and varying opinions about the value of networking events. Some people love them while most people hate then. Some people think going to events is the only way to network and meet new people while others prefer other channels. It all depends on your needs and personality.

????For those thinking of attending networking events, here is some advice on getting started, along with other ways you can meet great people.

????You should go when first starting out.

????Particularly if you are entering a new industry, you will need to build up a base of relationships.

????When I wanted to get into startups, I hardly knew anyone in the industry — or even anyone who know anyone in the industry. I couldn’t just ask my friends or family to introduce me to startups. Events allowed me to me to meet people in the industry that I couldn’t have reached through referrals.

????Networking events provide you with the opportunity to meet lots of people in a short amount of time. After you build a small base network, you can start getting referrals from them, which is probably the best way to meet new people.

????Networking events are great practice.

????In addition to providing some initial relationships, these events provide beginning networkers with an outstanding opportunity to improve networking skills. While you can read books like How to Win Friends and Influence People, the best way to get better at meeting people is to meet lots of people.

????With enough practice, situations that previously felt uncomfortable will become comfortable as you gain “remembered experiences.” Once you’ve improved your skills, you will be more capable of meeting the high value people you want to meet, and you will be more effective at communicating and relationship building once you do.

????Meeting just one good person is a good outcome.

????People often complain that going to events is not an effective use of time because you don’t meet enough good people. It is true that most events will be attended be a lot of people that you don’t actually want to meet, and that it’s likely you will not meet anyone that you want to stay in touch with after you leave. I believe that if you meet just one good person for every three to five events you go to, that is actually a really great return on investment. The value of one great relationship can vastly exceed the wasted time of the other events combined. Instead of trying to meet 50 people that you never talk to again, try to meet just one person that will become a lifelong relationship.

????They’re not all bad — if you choose wisely.

????When most people think networking events, they think of salespeople and job seekers exchanging business cards and selling themselves. It’s generally true: Events created solely for the purpose of business networking, with no focus on a particular type of person or industry, tend to be dry and less productive.

????So instead of attending events that aren’t for you, go to events around your interests and passions. Even events outside of work — such as intramural sports or book clubs — can be great networking opportunities. You never know who else could be there, and because you have shared interests, the relationship-building process will be a lot more fluid. The “networking events” where I met the best people when I first started networking were not actually networking events. They were classes, lectures and workshops.

????Networking is not the end all be all.

????Networking events sometimes get a bad rap by people who say you usually don’t meet anyone worth meeting. Those accusations are not completely unfounded. It’s true, networking events are usually attended by lots of people you don’t want to meet.

????There are better ways to meet good people, such as getting introductions through your existing network, blogging, and cold emailing. In addition, networking events are often boring.