????既然亞馬遜銷(xiāo)售額（以美元計(jì)）增長(zhǎng)速度是沃爾瑪電商的五倍,，問(wèn)題就在于它是否有足夠的內(nèi)在優(yōu)勢(shì)繼續(xù)大幅領(lǐng)先沃爾瑪。答案是毫無(wú)疑問(wèn)的,。顯而易見(jiàn)的理由有：卓越的電商品牌,，大量的回頭客，更精通數(shù)據(jù)應(yīng)用,，等等,。盡管這些因素都很難復(fù)制，但更重要的問(wèn)題是,，沃爾瑪?shù)匿N(xiāo)售網(wǎng)絡(luò)是否能勝過(guò)亞馬遜的呢,？

????目前亞馬遜有125個(gè)在用庫(kù)房為全球終端用戶(hù)服務(wù)，而沃爾瑪卻只有不多的幾個(gè),。這似乎有點(diǎn)讓人吃驚,，因?yàn)槲譅柆敭吘故侨蜃畲蟮牧闶凵獭５?，為?shí)體店補(bǔ)充存貨所用的分銷(xiāo)中心,，和直接運(yùn)往終端用戶(hù)所用的庫(kù)房是完全不同的兩種東西。最近沃爾瑪宣布,，該公司計(jì)劃在印第安納州修建120萬(wàn)平方英尺,，專(zhuān)供電子商務(wù)使用的庫(kù)房。沃爾瑪目前將其現(xiàn)有的4200家零售店作為向終端用戶(hù)發(fā)貨的樞紐,。約有20%的在線訂單是從這些店發(fā)貨的,。相對(duì)亞馬遜的庫(kù)房而言,，這種戰(zhàn)略的效率可能要低得多，而且成本可能要高得多,。

????本文我選了亞馬遜與沃爾瑪進(jìn)行對(duì)比,，沃爾瑪畢竟是最有實(shí)力和電商競(jìng)爭(zhēng)的零售商。其他零售商當(dāng)然更難抵御電商的攻勢(shì),。（財(cái)富中文網(wǎng)）

????邁克?科瓦提勒茨是投資公司Azure Capital Partners的創(chuàng)始普通合伙人,，專(zhuān)注于軟件和相關(guān)的基礎(chǔ)設(shè)施技術(shù)領(lǐng)域。他本人及其公司都并未投資亞馬遜或沃爾瑪,。本文摘自其博客SoundbytesII,。

????譯者：清遠(yuǎn)

????Given the fact that Amazon is adding sales (in dollars) at 5 times the rate of Wal-Mart online, the question is whether it has enough inherent advantages to continue to significantly outpace Wal-Mart. The answer is yes. The obvious reasons include: a superior online brand, a multiple of customers that are regulars, more knowledge of how to use data, etc .. While these are not easy to replicate, if at all, an even more important issue is whether Wal-Mart’s distribution network could rival Amazon’s?

????Amazon currently has 125 active warehouses that serve end-customers around the world while Wal-Mart only has a handful. This may seem surprising for the world’s largest retailer but keep in mind that a distribution center for resupplying stores with inventory is a completely different animal than a warehouse for shipping directly to end customers. Recently, Wal-Mart has announced plans to build a 1.2 million square-foot warehouse in Indiana dedicated to e-commerce. Wal-Mart currently uses its 4,200 existing retail stores as a nexus for shipping to end customers. Approximately 20% of online orders are now shipped from a store. This strategy is likely much less efficient and could prove quite costly relative to Amazon warehouse that have been optimized solely for online orders.

????I’ve chosen to compare Amazon to Walmart, the retailer with the greatest capacity to compete with them. Others will be even harder pressed to hold off online retailers.

????Mike Kwatinetz is a founding general partner at Azure Capital Partners, where he specializes in software and related infrastructure technologies. Neither he or his firm have investments in Amazon or Wal-Mart. This post is from his blog,SoundbytesII.