全球研發(fā)投資10強(qiáng)企業(yè)
????“創(chuàng)新”這個(gè)詞似乎已經(jīng)泛濫成災(zāi),原因是營(yíng)銷人員滿世界地用它,。那么,,哪家公司在研發(fā)方面的實(shí)際投資最多呢?事實(shí)證明,,企業(yè)研發(fā)支出額度已經(jīng)達(dá)到了前所未有的水平,。咨詢公司思略特[Strategy&,前博斯公司(Booz & Co.)]的《全球創(chuàng)新1000強(qiáng)》報(bào)告(The Global Innovation 1000)為我們揭示了在創(chuàng)新方面投入最多的上市公司,。該報(bào)告顯示,,去年這1000家企業(yè)的創(chuàng)新投資達(dá)到了創(chuàng)紀(jì)錄的6470億美元,,較去年增長(zhǎng)約90億美元,而這一數(shù)字占全球創(chuàng)新總投資的五分之二,。 ????這些資金都用在了何處呢,?在過(guò)去10年中,醫(yī)療保健和計(jì)算機(jī)這兩個(gè)行業(yè)占據(jù)了全球研發(fā)總支出的半壁江山,。其他資源密集型行業(yè)還包括汽車(chē)和軟件,。為了更好地了解大公司在研發(fā)預(yù)算方面的運(yùn)用之道,《財(cái)富》(Fortune)雜志對(duì)思略特報(bào)告中的前10名企業(yè)進(jìn)行了梳理,,結(jié)果如下,。 |
????“Innovative” has become, it seems, a trite descriptor, since marketing departments plaster the word everywhere. So who is actually investing the most in research and development? As it turns out, companies are spending more on R&D than ever before. The Global Innovation 1000, a list of public companies that spend the most on innovation, last year invested a record $647 billion, an increase of $9 billion over the previous year. That total represents two-fifths of all innovation spending by organizations worldwide, according to a report from Strategy&, the consultancy formerly known as Booz & Co. ????Where does all that money go? Over the past decade, two industries have accounted for half of all R&D spending: healthcare and computers. Other resource-intensive industries include healthcare, autos, and software. Fortune combed through the annual reports of Strategy&’s top 10 to learn more about how big companies spend their R&D budgets. Here’s what we found. |
????1. 大眾汽車(chē) ????? 2013年研發(fā)支出:135億美元 ????? 占收入的百分比:5.2% ????這家德國(guó)汽車(chē)廠商連續(xù)第三年在思略特研發(fā)開(kāi)支榜單上獨(dú)占鰲頭。大眾汽車(chē)(Volkswagen)表示,,它為研發(fā)投入資金的原因在于,,作為“競(jìng)爭(zhēng)力強(qiáng),善于創(chuàng)新的汽車(chē)制造商,,大眾必須全面滿足一系列環(huán)保和安全標(biāo)準(zhǔn),。”該公司將很大一部分資金用于研發(fā)混合動(dòng)力汽車(chē)和新技術(shù),,包括部分品牌(大眾共有12個(gè)品牌)的半自動(dòng)駕駛功能,。該公司還打算全面降低所有車(chē)型的二氧化碳排放量,并通過(guò)多渠道投資讓汽車(chē)向電動(dòng)化邁進(jìn),。 |
????1. Volkswagen ????? R&D spending in 2013: $13.5 billion ????? As a percentage of revenue: 5.2% ????For the third year in a row, the German carmaker tops the Strategy& list of research and development spenders. Volkswagen says its spending results from being a “highly competitive and innovative car manufacturer which must fulfill a whole host of environmental and safety standards.” Much of that spending has gone into hybrid vehicles and adding new technology, including semi-autonomous features to some of its 12 brands. It also is looking to reduce CO2 emissions across its fleet and invest in ways to electrify vehicles. |