????那么這意味著什么呢,？該發(fā)言人堅(jiān)稱，“目前還沒有任何細(xì)節(jié)可供透露”,，并表示現(xiàn)在說特斯拉正在考慮特許經(jīng)營是不準(zhǔn)確的,。

????有行業(yè)內(nèi)幕人士表示，所謂的“混合型”模式可能意味著以州為單位開展特許經(jīng)營,，也就是說在那些最嚴(yán)厲反對直銷的州里開放特許經(jīng)營,，比如加利福尼亞州和得克薩斯州?；蛘咚赡鼙硎咎厮估瓕⑨槍ΜF(xiàn)有特許經(jīng)營法規(guī)做出某些調(diào)整,，以滿足現(xiàn)行法規(guī)的某些方面，同時繼續(xù)與有關(guān)各州法規(guī)的某些方面保持對抗,。

????國際特許經(jīng)營協(xié)會理事會（International Franchise Association Board）的成員,、公關(guān)公司No Limit Agency的CEO尼克?鮑威爾斯指出：“這個童話也要與時俱進(jìn)了。雖然有些評論人士可能會反感一陣子,，但是只要公眾或是那些想買特斯拉的人支持這種轉(zhuǎn)變,，需求又放在那里，就沒什么關(guān)系,?！?/p>

????如果開放特許經(jīng)營是不可避免的，那么特斯拉為什么還在堅(jiān)決否認(rèn)自己會搞特許經(jīng)營,？鮑威爾斯認(rèn)為這可能與品牌聲譽(yù)有關(guān),。“（不開放特許經(jīng)營）可能符合它的品牌認(rèn)知……即高檔、高端,、先進(jìn)等等特質(zhì),。”

????換句話說,，目前特斯拉之所以一直反對特許經(jīng)營,，獨(dú)自力斗各大經(jīng)銷商，就是因?yàn)樗茉炫c傳統(tǒng)汽車品牌不同的形象,。不過一旦特斯拉想要確保它在全美范圍內(nèi)的存在,，“混合型”模式的出現(xiàn)或許就不可避免，而這種“混合型”模式看起來很像特許經(jīng)營,。（財富中文網(wǎng)）

????譯者：樸成奎

????What could that mean? The spokesperson maintained that there are “no details at this point,” and that it would be inaccurate to say that the company was considering franchising.

????Industry insiders posited a hybrid model could mean franchising on a state-by-state basis, focusing on states with the strictest pro-franchising policies, like California and Texas. Or, it could mean adjusting to meet some aspects of existing auto franchising regulations, while continuing to fight other aspects of state regulation.

????“The fairy tale is going to have to evolve,” says Nick Powills, a member of the International Franchise Association Board and CEO of public relations firm No Limit Agency. “The critics are going to hate it for a moment, but as long as the general public or those that are willing to buy a Tesla support it and the demand is there it won’t matter.”

????If it’s inevitable, then why is Tesla still denying claims that it will franchise? Powliss says brand reputation has something to do with it. “[Tesla not franchising] probably matches the brand perception… of up-class, upscale, state of the art, everything else that comes with a Tesla vehicle.”

????In other words, for now, Tesla has to keep fighting against franchising and auto franchises because its brand as the alternative to the traditional auto industry depends on it. However, don’t be surprised if, once Tesla wants to ensure its national presence, a “hybrid model” emerges that looks a lot like franchising.