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9個(gè)聰明絕頂?shù)膭?chuàng)業(yè)融資故事

9個(gè)聰明絕頂?shù)膭?chuàng)業(yè)融資故事

Te-Erika Patterson 2015-01-24
沒(méi)有錢(qián)是萬(wàn)萬(wàn)不能的,任何一家初創(chuàng)公司都對(duì)此深有體會(huì)。但并不是每一位創(chuàng)業(yè)者都能幸運(yùn)地獲得風(fēng)投資本的垂青,。一些創(chuàng)業(yè)者就獨(dú)辟蹊徑,,構(gòu)想出了另類且有趣的融資方式,,最終實(shí)現(xiàn)了自己的創(chuàng)業(yè)夢(mèng)想,。

????本文為與《創(chuàng)業(yè)者》雜志的合作內(nèi)容,。下文最初發(fā)表于Entrepreneur.com網(wǎng)站。

????找不到投資者時(shí),,你是否會(huì)覺(jué)得自己的商業(yè)構(gòu)想無(wú)從實(shí)現(xiàn),?大多數(shù)創(chuàng)業(yè)新手都有同樣的感受。

????通過(guò)與一些公司老板和非營(yíng)利性機(jī)構(gòu)創(chuàng)始人的電子郵件交流,,我發(fā)現(xiàn)了九位非常聰明的創(chuàng)始人。他們通過(guò)另類的方式募集資金,,最終讓自己的項(xiàng)目取得了成功,。

????1. 尋求國(guó)際贊助

????The Zebra公司從事的業(yè)務(wù)與旅游搜索引擎服務(wù)商Kayak有些類似,只不過(guò)它提供的是汽車(chē)保險(xiǎn)搜索引擎,。當(dāng)亞當(dāng)?里昂在奧斯丁啟動(dòng)這家公司時(shí),,他決定從海外尋找一家運(yùn)用相同業(yè)務(wù)模式,并且已經(jīng)獲得成功的公司,。里昂最終聯(lián)系上了英國(guó)億萬(wàn)富翁西蒙?尼克松,,后者憑借個(gè)人理財(cái)網(wǎng)站Moneysupermarket.com獲得了大量財(cái)富。

????里昂向尼克松提出,自己想成為他的美國(guó)合作伙伴,,尼克松接受這項(xiàng)提議,。

????里昂在郵件中稱:“并非所有人都能想到在其他新興市場(chǎng)尋找有類似業(yè)務(wù)模式經(jīng)驗(yàn)的投資者。但對(duì)于我們而言,,這項(xiàng)合作已經(jīng)超越了利益關(guān)系,。”

????2. 利用現(xiàn)有資源創(chuàng)造新的愿景

????上世紀(jì)70年代初,,EJ?杰克遜是一名私家偵探,,但他擴(kuò)大業(yè)務(wù)的夢(mèng)想?yún)s因銀行拒絕貸款而宣告破滅。靈光一閃的杰克遜申請(qǐng)了兩筆汽車(chē)貸款:用一筆錢(qián)買(mǎi)下一輛1975年產(chǎn)的林肯,,用另一筆錢(qián)購(gòu)買(mǎi)了一輛1975年產(chǎn)的卡迪拉克,。1977年,他利用這兩部車(chē)成立了一家新公司——杰克遜豪華轎車(chē)服務(wù)公司,。

????如今,,在明星云集的洛杉磯,他的公司聘用了數(shù)百名司機(jī)為乘客提供用車(chē)服務(wù),。杰克遜在電子郵件中表示:“有時(shí)候,,你必須利用自己現(xiàn)有的資源,去做一些事情,。創(chuàng)造一個(gè)新的傳奇,。”

????3. 廣告客戶也可以成為投資者

????達(dá)林?阿爾佩特是加入Find Me Gluten Free團(tuán)隊(duì)的第一人,。該公司同樣位于奧斯丁,,提供一種用來(lái)尋找無(wú)麩質(zhì)食品餐廳的搜索引擎服務(wù)。阿爾佩特和他的團(tuán)隊(duì)招攬馬克?庫(kù)班的連鎖餐廳Naked Pizza成為他們的廣告客戶,,并且說(shuō)服他成為公司的投資者,。

????阿爾佩特寫(xiě)道:“我們通過(guò)無(wú)數(shù)次電子郵件和一次20分鐘的電話,做成了這兩筆交易,。我們的用戶增長(zhǎng)到20萬(wàn)名,,并在2013年7月以高價(jià)將公司出售,獲利頗豐,?!?/p>

????4. 在游樂(lè)場(chǎng)得到投資

????阿比?席勒和薩曼莎?庫(kù)茲曼-康特決定成立一家兒童媒體公司。當(dāng)孩子們?cè)谟螛?lè)場(chǎng)玩耍的時(shí)候,,她們一邊向其他家長(zhǎng)尋求反饋,,一邊開(kāi)發(fā)自己的產(chǎn)品。

????這種非正式民意調(diào)查引起了幾位家長(zhǎng)的共鳴,,后來(lái),,他們成為T(mén)he Mother Company的投資者。這家位于洛杉磯的公司為孩子們提供各種圖書(shū)和表演。席勒在電子郵件中表示,,The Mother Company在游樂(lè)場(chǎng)里獲得了50萬(wàn)美元的投資,。

????5. 采用眾籌方式在自家網(wǎng)站融資

????普利斯卡?迪亞茲曾經(jīng)天真地以為,在眾籌網(wǎng)站Kickstarter上,,可以非常輕松地為自己的發(fā)明融資75,000美元,。她的發(fā)明是一款名為Bare的奶瓶,可保證不會(huì)有空氣進(jìn)入其中,。但她的項(xiàng)目卻未能在三個(gè)月內(nèi)獲得足夠的資金,。

????三年后,她決定重新嘗試,。這一次,,她創(chuàng)建了一個(gè)網(wǎng)站,通過(guò)奶瓶的原型圖片介紹自己的理念,。這種理念在社交媒體上引起了許多人的關(guān)注,,有大批潛在客戶對(duì)正式產(chǎn)品翹首以待。

????她在郵件中表示,,她直接在網(wǎng)站上推出了預(yù)訂系統(tǒng),,并進(jìn)行了預(yù)售,最終為她的公司Bittylab募集了超過(guò)50,000美元資金,。

????This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

????So you think your business idea is dead because you can’t find an investor? Most new entrepreneurs feel the same way.

????Through email exchanges with business owners and a few nonprofit founders, I found nine very clever funding stories from founders who made their projects flourish — renegade style.

????1. Seek international sponsorship.

????When Adam Lyons was launching The Zebra, an Austin company offering a Kayak-type search engine for car insurance, he decided to look overseas to find an outfit that had already successfully developed same business model. He found U.K. billionaire Simon Nixon, who had made a fortune with Moneysupermarket.com.

????Lyons offered to become his U.S. partner and Nixon accepted his proposal, Lyons asserts via email.

????“Not everyone may think to search for investors in other emerging markets who have experience with similar business models,” Lyons shares via email. “But for us, it was beyond beneficial.”

????2. Create a new vision with what you have.

????In the early 1970s, EJ Jackson worked as a private investigator but banks rejected his loan application that would have allowed him to expand his business. In a stroke of creative inspiration Jackson took out two car loans: one for a 1975 Lincoln and another for a 1975 Cadillac. In 1977, he used the two cars to launch a new business, Jackson Limo Service.

????Today his Los Angeles-based company employs hundreds of drivers, chauffeuring passengers in that celebrity-studded town. “Sometimes you have to take what you can get and make something out of that,” Jackson shares via email. “Create a new legacy for yourself.”

????3. Advertisers are investors, too.

????Darin Alpert was the first person to join the team of Find Me Gluten Free, a company, also in Austin, offering a search engine to locate gluten-free restaurants. Alpert and his team secured Mark Cuban’s Naked Pizza as an advertiser and then convinced him to become an investor.

????“Both deals were done via numerous emails and one 20 minute phone call,” Alpert writes. “We grew to 2,000,000 users and profitably sold the company in July 2013.”

????4. Make payment arrangements at the playground.

????Abbie Schiller and Samantha Kurtzman-Counter set out to create a children’s media company. While their children amused themselves on the playground, they asked other parents for feedback as they developed their product.

????Their informal polls struck a chord with parents who then became investors in Los Angeles-based The Mother Company, which offers a series of books and shows for children. The Mother Company wound up raising some $500,000 in funds as a result of playground playdates, Schiller asserts via email.

????5. Kickstart yourself.

????Priska Diaz naively thought it would be easy to use Kickstarter to raise $75,000 to produce her invention, a baby bottle called Bare that offers air-free milk. But her project failed to receive funds in three months.

????Three years later she was ready to try again. This time she created a website showing the concept with pictures of bottle prototypes. The concept earned her an extensive social-media following as potential customers awaited the product’s development.

????She set up a system for preordering and hosted a presale directly from a website, raising more than $50,000 for her company Bittylab, she claims in an email.

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