寶馬奧迪戴姆勒為什么要聯(lián)手買(mǎi)下諾基亞地圖,?
????本周一(8月3日),,德國(guó)三大高檔汽車(chē)制造商寶馬、奧迪和戴姆勒同意共同出資約28億美元收購(gòu)諾基亞的數(shù)字地圖業(yè)務(wù)HERE,,以加強(qiáng)各自產(chǎn)品的自動(dòng)駕駛能力,。 ????三家公司在HERE占股份額相同。據(jù)路透社報(bào)道,,三家公司集各方之力,,擊敗了來(lái)自硅谷和中國(guó)的其他潛在收購(gòu)者。收購(gòu)HERE將使寶馬,、奧迪和戴姆勒的豪華轎車(chē)可以推出一些新的高端功能,,比如自動(dòng)駕駛。在和零部件供應(yīng)商以及優(yōu)步,、谷歌和蘋(píng)果公司的同類(lèi)軟件進(jìn)行長(zhǎng)期競(jìng)爭(zhēng)的過(guò)程中,,此舉將讓它們占據(jù)優(yōu)勢(shì)。 ????4月份收購(gòu)阿爾卡特-朗訊后,,諾基亞一直在進(jìn)行整合,,轉(zhuǎn)讓HERE業(yè)務(wù)則是整合計(jì)劃的一部分。 ????HERE的數(shù)字地圖用戶(hù)包括世界上大多數(shù)頂級(jí)汽車(chē)廠(chǎng)商以及亞馬遜,、雅虎和百度等公司,它的主要競(jìng)爭(zhēng)對(duì)手則是谷歌地圖,。有人猜測(cè),,被德國(guó)汽車(chē)三巨頭收購(gòu)后,HERE的一些用戶(hù)可能轉(zhuǎn)投谷歌陣營(yíng),。自動(dòng)駕駛汽車(chē)要靠地圖系統(tǒng)來(lái)避免交通堵塞和事故,,也要靠它來(lái)尋找充電站。 ????戴姆勒集團(tuán)首席執(zhí)行官、管理委員會(huì)主席蔡澈在一份公告中表示:“高精度數(shù)字地圖是今后人們出行的關(guān)鍵組成部分,?!笔召?gòu)HERE旨在“確保這項(xiàng)針對(duì)所有汽車(chē)制造商、供應(yīng)商以及其他行業(yè)客戶(hù)的核心服務(wù)的自主性,?!保ㄘ?cái)富中文網(wǎng)) ????譯者:Charlie ????校對(duì):詹妮 |
????A consortium of German premium carmakers agreed Monday to buy HERE, Nokia’s maps business, for about $2.8 billion in a move geared toward boosting their cars’ autonomous driving capabilities. ????The BMW Group, Audi AG, and Daimler AG will hold equal stakes in HERE. They pooled their resources to outbid other interested acquirers in Silicon Valley and China, according to Reuters. Buying the mapping technology allows the car companies to offer new premium features—including self-driving capabilities—in their luxury vehicles, which gives them a better hand in their on-going battle against parts suppliers and software rivals in Uber, Google GOOG 0.90% , and Apple AAPL -2.36% . ????Nokia was looking to shed its mapping division as part of its integration with Alcatel-Lucent, which it purchased in April. ????HERE supplies digital maps to most of the world’s top automakers and to companies like Amazon AMZN -0.21% , Yahoo YHOO 0.05% , and Baidu. Its main competitor is Google Maps. There’s speculation that the German automakers’ purchase of HERE may prompt HERE’s current customers to embrace Google’s technology instead. ????Self-driving cars rely on mapping systems to avoid traffic jams or accidents and to find electric charging stations. ????“High-precision digital maps are a crucial component of the mobility of the future,” Dieter Zetsche, CEO and chairman of Daimler AG, said in a statement. The deal is aimed at “secur[ing] the independence of this central service for all vehicle manufacturers, suppliers and customers in other industries.” |
-
熱讀文章
-
熱門(mén)視頻