中國(guó)最大的社交網(wǎng)絡(luò)與在線娛樂(lè)公司騰訊控股有限公司（TencentHoldings Ltd ）,，最新公布，公司第四季度收入增長(zhǎng)了45%,，達(dá)到三年以來(lái)的最快增速,，主要推動(dòng)力是游戲與在線廣告業(yè)務(wù)。

截至12月份的三個(gè)月內(nèi),，騰訊的收入達(dá)到304億元（46.9億美元）,，在湯姆森路透（Thomson Reuters）此前的調(diào)查中，12位分析師預(yù)測(cè)的騰訊收入的平均值為278.8億元,。

公司凈收入增長(zhǎng)22%,，達(dá)到71.6億元，為三個(gè)季度最低增幅,。

網(wǎng)游業(yè)務(wù)一直是騰訊的主要收入來(lái)源,。而隨著手機(jī)消息應(yīng)用微信的用戶數(shù)量日增,，騰訊從廣告業(yè)務(wù)中獲得了更多收入，類似于美國(guó)的同行Facebook公司,。

而反過(guò)來(lái),，F(xiàn)acebook也在開(kāi)發(fā)與騰訊類似的的消息應(yīng)用，提供從手機(jī)游戲到出租車叫車到個(gè)人財(cái)富管理等各個(gè)領(lǐng)域的服務(wù),。

通過(guò)努力,，騰訊第四季度的在線廣告收入增加了一倍以上，達(dá)到57億元,。

包括網(wǎng)絡(luò)游戲在內(nèi)的增值產(chǎn)品的收入增長(zhǎng)了35%,，達(dá)到230.7億元。

騰訊表示,，截至12月底,，微信的全球月度活躍用戶達(dá)到6.97億人,，較之前一年增加了39%,。

此外，騰訊表示,，公司將加大對(duì)核心通信與社交平臺(tái)的投入,，尤其是群組通信和視頻等領(lǐng)域。

公司計(jì)劃通過(guò)數(shù)據(jù)挖掘等方式擴(kuò)大其廣告業(yè)務(wù),，并通過(guò)在線娛樂(lè)業(yè)務(wù)提供更多音樂(lè),、視頻和文學(xué)內(nèi)容。(財(cái)富中文網(wǎng))

譯者: 劉進(jìn)龍/汪皓

TencentHoldings Ltd TCEHY 4.04% , China’s biggest social network and online entertainment firm, on Thursday said revenue rose 45 percent in the fourth quarter, its quickest rate in three years, driven by gaming and online advertising.

Revenue for the three months through December reached 30.4 billion yuan ($4.69 billion), compared with the 27.88 billion yuan average of 12 analyst estimates in a Thomson Reuters poll.

Net income rose 22 percent to 7.16 billion yuan, its slowest in three quarters.

The online gaming business has long been Tencent‘s main cash cow. But as its WeChat mobile messaging app continues to gain users, Tencent has sought to make more money from advertising akin to U.S. peer Facebook Inc. FB -1.03% .

Conversely, Facebook is making its messaging apps more like Tencent‘s, which offers services from mobile gaming to taxi hailing and personal wealth management.

For its efforts, Tencent‘s online advertising revenue more than doubled in the fourth quarter to 5.7 billion yuan.

Revenue from value-added services, which includes online gaming, grew 35 percent to 23.07 billion yuan.

Global monthly active users of WeChat reached 697 million at December-end, Tencent said, representing growth of 39 percent from a year earlier.

Tencent also said the company will invest in its core communications and social platforms, especially in areas such as group messaging and video.

It aims to expand its advertising business, particularly through data-mining, and offer more music, video and literature content through its online entertainment businesses.