在與微軟無休止的鏖戰(zhàn)中,，蘋果又將陣地向前擴(kuò)大了一步,。

這家總部位于加州庫(kù)比蒂諾的科技巨頭日前推出了一款尺寸稍小的iPad Pro平板電腦,，這款產(chǎn)品主要瞄準(zhǔn)企業(yè)客戶和白領(lǐng)職員,，它將與微軟Surface Pro和Surface Book等高端平板產(chǎn)品形成針鋒相對(duì)的競(jìng)爭(zhēng),。該產(chǎn)品搭載了一塊9.7寸顯示屏，與12.9寸屏的原始版iPad Pro形成了高低搭配,、同臺(tái)銷售的局面,。

iPad Pro是蘋果公司去年秋天發(fā)布的一款產(chǎn)品。蘋果樂觀地相信,，企業(yè)客戶想要一款更小的iPad Pro,。9.7寸版的iPad Pro不僅具有更高的便攜性，而且依然支持蘋果的手寫筆和外接鍵盤,。

在2016年的第一場(chǎng)蘋果發(fā)布會(huì)上,，蘋果公司高調(diào)推出這款產(chǎn)品，凸顯了這家消費(fèi)科技巨頭為進(jìn)軍企業(yè)科技領(lǐng)域而付出的不懈努力,。

去年,，蘋果與IBM和思科等多家知名科技企業(yè)開展了合作，交叉銷售對(duì)方的產(chǎn)品,。蘋果希望通過這些高調(diào)的合作與企業(yè)界建立關(guān)系,。如果沒有這些傳統(tǒng)企業(yè)科技供應(yīng)商的幫助，進(jìn)軍企業(yè)科技領(lǐng)域這一目標(biāo)就難以實(shí)現(xiàn),。

在去年9月的秋季發(fā)布會(huì)上,，蘋果首次發(fā)布iPad Pro平板產(chǎn)品。也就是在那次活動(dòng)上,，蘋果出人意料地邀請(qǐng)了微軟的高管列席,。這兩家明爭(zhēng)暗斗幾十年的宿敵暫時(shí)放下分歧（至少是在臺(tái)面上），展示了雙方產(chǎn)品的兼容性,。

蘋果需要借助微軟在企業(yè)界中的聲譽(yù)來展示它的新平板也能運(yùn)行微軟Office套件,。而薩提亞?納德拉領(lǐng)導(dǎo)下的微軟也在嘗試著顯示他采取了與前任CEO史蒂夫?鮑默時(shí)期不同的戰(zhàn)略，更樂意與競(jìng)爭(zhēng)對(duì)手合作,。

從目前看來,，雙方的合作似乎對(duì)蘋果更有利一些。美國(guó)國(guó)際數(shù)據(jù)公司2月份發(fā)布的數(shù)據(jù)顯示,，2015年第4季度,，蘋果iPad Pro的銷量超過微軟Surface。

從今年的蘋果春季發(fā)布會(huì)上看，蘋果似乎已經(jīng)從微軟那里拿到了自己想要的東西,，已經(jīng)針對(duì)這家總部位于華盛頓州雷德蒙德的公司展開全場(chǎng)緊逼,。

在演示新iPad的過程中，蘋果營(yíng)銷總監(jiān)菲爾?席勒多次拿微軟開涮,。他希望數(shù)百萬(wàn)Windows用戶能夠“跳槽”到由iOS和Mac OS組成的蘋果生態(tài)系統(tǒng)里來,。

席勒指出，iPad Pro的用戶基本上都是“從Windows PC那里來的”,。他也表露出了對(duì)Windows操作系統(tǒng)及PC的不屑,，暗示它們都是互聯(lián)網(wǎng)和蘋果應(yīng)用商店誕生以前的老古董。

席勒還指出,，目前有超過6億臺(tái)電腦“都已經(jīng)使用了5年以上”,。

“這真悲哀?！毕照f道。

在席勒煽動(dòng)PC用戶轉(zhuǎn)投蘋果懷抱之后,，就連蘋果CEO蒂姆?庫(kù)克也插話道：

“我們認(rèn)為,，不管你是否已經(jīng)擁有了一臺(tái)iPad，也不管你家的那臺(tái)PC臺(tái)式機(jī)是否到了該換掉的時(shí)候,，總之,，iPad Pro都是一個(gè)驚艷的選擇，它可以讓你多做很多事情,?！?/p>

在推出競(jìng)品時(shí)，向競(jìng)爭(zhēng)對(duì)手大聲叫陣,，并不是什么奇怪的事情,。但幾個(gè)月前，雙方還在發(fā)布會(huì)上握手言歡,，如今蘋果卻徑直向微軟發(fā)起沖擊,，這也說明在蘋果看來，平板市場(chǎng)上的競(jìng)爭(zhēng)有多么激烈,。

昨天,，蘋果還需要拉微軟為自己站臺(tái)，向消費(fèi)者表明自己也能搞定商務(wù)工作,。而今天,，蘋果就開始貶低微軟，只為讓消費(fèi)者相信自己的技術(shù)水平更高一籌,。（財(cái)富中文網(wǎng)）

譯者：樸成奎

審校：任文科

Apple stepped up in its never-ending battle with rival Microsoft.

The Cupertino, Calif.-based company rolled out a smaller version of its iPad Pro tablet device on Monday, targeting corporate clients and office workers. The device, which competes with Microsoft’s high-end tablets such as the Surface Pro and Surface Book, was unveiled with a 9.7-inch screen size while its larger iPad Pro sibling still has a 12.9-inch display.

Apple AAPL -0.01% is betting that corporate customers will want a smaller version of the iPad Pro, which went on sale last fall, framing it as more comfortable to carry while also retaining support for Apple’s Pencil stylus and removable keyboard.

The new device, introduced during Apple’s firstmedia event of 2016, highlights the consumer tech giant’s continuing efforts to became a big corporate technology seller.

Over the past year, Apple has partnered with legacy enterprise companies, including IBM IBM 1.05% and Cisco CSCO -0.49% , to cross-sell products. Apple hopes these high-profile partnerships will help it build relationships with corporations that would have been more difficult to do without help from traditional business technology providers.

In September, Apple shocked technology analysts and journalists when it invited a Microsoftexecutive to appear at a fall media event in which Apple first trotted out the iPad Pro. The two companies have been fierce rivals for decades, but they temporarily put aside their differences (at least on stage) to demonstrate how each company’s products work in tandem.

Apple needed Microsoft’s credibility with businesses to show how its new tablet could be used to run Microsoft’s Office software suite. For Microsoft, it was just another example of the company trying to illustrate how much more willing it is to collaborate with rivals under current chief executive Satya Nadella than under former CEO Steve Ballmer.

The charade seemed to work in Apple’s favor, with a February International Data Corporation reportnoting Apple’s iPad Pro outsold Microsoft Surface-branded devices during the fourth quarter of 2015.

Now that Apple seems to have gotten what it wanted out of Microsoft, the company went on a full-court press against the Redmond, Wash.-based corporation during its latest media event.

Apple’s head marketer Phil Schiller took several shots at Microsoft during his presentation of the new iPad, suggesting Apple is hoping to convert the millions of Windows users in the marketplace to jump-ship to the world of Apple’s operating systems comprised of iOS and Mac OS.

Schiller quipped that the majority of new iPad Pro customers “are coming from a Windows PC,” and he belittled both the Windows operating system and PCs powered by it, reflecting they were created before modern technological innovations like the Internet and Apple’s App Store.

Schiller also cited that that there are over 600 million personal computers in use today “that are over five-years-old.”

“This is really sad,” said Schiller.

Even Apple CEO Tim Cook chimed in after Schiller’s talk to encourage PC users to ditch Windows and hook up with Apple.

“We think that whether you already have an iPad or whether it’s time to replace that PC laptop, the iPad Pro is an amazing choice that allows you to do so much more,” Cook posited.

It’s not surprising that Apple executives would be quick to call out rivals as they unveil new competing products. But the fact that Apple went straight after Microsoft after only a few months when it invited the company to its own press event is noteworthy because it reveals how intense the tablet market is for Apple.

One day Apple needs Microsoft to show consumers that it can do business, and then the next day Apple disparages Microsoft to persuade those consumers that it has superior technology.