今年Ebay將啟動新的增強現(xiàn)實功能,，讓在線購物和出售商品更有趣,，還在研究賣家信貸項目，鼓勵賣家將資金留在平臺上,。

總部位于加州圣何塞 Ebay表示，正研究一套增強現(xiàn)實工具,。舉例來說,，汽車愛好者購買之前就可以通過工具看到新車輪實際裝上的效果。另一種應用場景是,，賣家可以用箱子的影像與商品比對,，從而選擇尺寸合適的箱子。

剛過去的假日購物季里Ebay業(yè)績亮眼，平臺上聚集了1.7億買家,，商品總銷售額增長了10%,，達到244億美元。這是判斷Ebay在線商城商品和票務銷售情況的關鍵指標,。

不久前,，在舊金山一場高盛贊助的科技論壇上，Ebay首席執(zhí)行官戴文·維尼格表示,，購物者喜歡在Ebay購買特惠商品,，送貨速度快不是影響購物決策的唯一因素。維尼格努力說服投資者的是,，即便亞馬遜占據(jù)絕對優(yōu)勢,，Ebay也還有發(fā)展空間，因為某些品類能做到一小時送貨,。

“很多人說電商其實關鍵就一點：物流,。其實不對，”維尼格表示,?！俺杀尽⒈憷痛尕浌芾矶己苤匾??！?

維尼格預計，由于此前存在產(chǎn)能過剩,，互聯(lián)網(wǎng)又能更迅速打通買家與商品,，零售業(yè)整合和實體店倒閉情況還會繼續(xù)。他表示,，這一趨勢對Ebay來說是新機會,，Ebay可以跟實體零售店合作，協(xié)助提升在線銷售,。

維尼格表示,，Ebay打算增加服飾和家居商品來吸引更多年輕人和女性，平衡消費者人群分布,。他表示,，此前上Ebay購物的以年級較大的男性居多。

“品牌遷移需要數(shù)年,，不是幾個季度能完成的,，”維尼格說。

Ebay負責買家體驗的副總裁莫汗·帕特表示,，公司保持增長的核心策略包括,，利用人工智能和數(shù)據(jù)實現(xiàn)個性化主頁,，向用戶介紹增強現(xiàn)實工具等功能以提升購物體驗等。莫汗稱,，目標是拓展用戶群,，不僅要囊括購物目標明確的用戶，還要吸引喜歡四處逛挑選喜愛商品的用戶,。

“個性化的目標是,，幫助用戶買到之前不知道自己需要的東西，”他表示,。

兩周前,，Ebay宣布，已聘請數(shù)據(jù)科學家簡·彼得遜負責人工智能部門,，為網(wǎng)站開發(fā)新的購物功能,。彼得遜之前在社交媒體平臺Twitter的擔任數(shù)據(jù)科學部門副總裁。

帕特稱,，Ebay還在考慮為賣家提供信貸服務,，鼓勵賣家用在Ebay收到的資金購買其他商品。他表示,，由于Ebay與PayPal保持長期合作關系,，Ebay已轉型成為新的支付提供商，所以能開展這項業(yè)務,。（財富中文網(wǎng)）

譯者：馮豐

審稿：夏林

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EBay Inc. will roll out new augmented reality features this year to make buying and selling goods on the website more engaging, and is exploring a credit program for sellers to encourage them to keep their money on the platform.

The San Jose, California-based marketplace said it’s working on an AR kit that, for example, will let car enthusiasts see how the images of new wheels would look on their vehicles before making a purchase. Another feature will help sellers select the correct box size for an item by overlaying an image of the box on the merchandise.

EBay had a strong holiday quarter with 170 million buyers on the platform and a 10 percent increase in gross merchandise volume to $24.4 billion. That is a key metric of the value of all goods and tickets sold on the company’s marketplaces.

Shoppers look to EBay for unique items at good prices and quick delivery is not the only factor that influences their spending decisions, Chief Executive Officer Devin Wenig said Tuesday in San Francisco at a technology conference sponsored by Goldman Sachs Group Inc. Wenig sought to convince investors there is room for EBay in a market dominated by Amazon.com Inc., which offers delivery of some items in as little as an hour.

“A lot of people say e-commerce is about one thing: logistics. That’s not true,” Wenig said. “Cost, convenience and the inventory itself matters a lot as well.”

Wenig predicted retail consolidation and brick-and-mortar store closures will continue due to overcapacity created before the internet connected buyers with the merchandise they want. This trend will open new opportunities for EBay to become partners with physical retailers looking to enhance their online presence, he said.

The marketplace plans to add more apparel and home goods, which is helping to balance its customer base by attracting younger shoppers and women, Wenig said. EBay has traditionally skewed toward older men, he said.

“Moving a brand takes years. It doesn’t take quarters,’ Wenig said.

EBay’s key strategies to maintain growth include improving the way artificial intelligence and data are used to personalize what visitors see on the home page and introducing features such as the AR tools to make online shopping more fun, Mohan Patt, EBay’s vice president of buyer experiences, said in an interview. The goal is to expand EBay’s customer reach beyond mission-shoppers who know precisely what they want to enthusiasts in different categories seeking inspiration, Patt said.

“Personalization is all about getting you to buy things you didn’t know you wanted,” he said.

EBay announced Tuesday that it hired data scientist Jan Pedersen to run its artificial intelligence efforts that will bring new shopping experiences to the marketplace. Pedersen most recently worked as vice president of data science at social media platform Twitter Inc.

The company also is considering a program to give sellers credits to entice them to use the money they make on EBay to buy additional items on the marketplace, Patt said. That feature will become possible as EBay transitions to a new payment provider after its relationship with long-time partner PayPal Holdings Inc., he said.