谷歌向移動(dòng)化領(lǐng)域又邁進(jìn)了一大步,，開始在索引中使用網(wǎng)站的移動(dòng)版，而不是電腦版內(nèi)容,。

多年前,，當(dāng)更多人開始在手機(jī)和移動(dòng)設(shè)備上進(jìn)行搜索時(shí)，谷歌調(diào)整了算法，對(duì)在移動(dòng)設(shè)備上展示良好的網(wǎng)站給予更高的排名,。

之后在2016年末,，谷歌宣布將開始調(diào)整搜索排名系統(tǒng)，優(yōu)先展示網(wǎng)站的移動(dòng)版而非電腦版內(nèi)容,。調(diào)整的原因是有時(shí)候電腦版網(wǎng)站當(dāng)中會(huì)包含一些在移動(dòng)版中無法顯示的元素,，如果移動(dòng)用戶點(diǎn)擊谷歌搜索結(jié)果，卻沒有看到他們想看的內(nèi)容,，他們就會(huì)不滿,。

現(xiàn)在，經(jīng)過一年半的試驗(yàn),，谷歌宣布已經(jīng)開始調(diào)整搜索算法,，將優(yōu)先顯示“遵循移動(dòng)優(yōu)先索引最佳實(shí)踐的”網(wǎng)站的移動(dòng)版。也就是說,，這些網(wǎng)站的移動(dòng)版和電腦版所包含的內(nèi)容及元數(shù)據(jù)完全相同,。

軟件工程師張帆（音譯）寫道：“我們的抓取、索引和排名系統(tǒng)通常使用電腦版的網(wǎng)頁內(nèi)容,，如果電腦版內(nèi)容與移動(dòng)版內(nèi)容存在太大的區(qū)別,，這會(huì)給移動(dòng)搜索用戶帶來麻煩。移動(dòng)優(yōu)先索引意味著我們將使用移動(dòng)版網(wǎng)頁內(nèi)容進(jìn)行索引和排名,，以更好地幫助用戶找到他們搜索的內(nèi)容,，主要是移動(dòng)用戶?！?

但谷歌強(qiáng)調(diào)僅提供電腦友好內(nèi)容的網(wǎng)站不需要恐慌,，因?yàn)椤跋鄬?duì)于沒有通過這種方式抓取到的移動(dòng)版內(nèi)容或者電腦版內(nèi)容，通過移動(dòng)優(yōu)先索引方式抓取的內(nèi)容并不具有排名優(yōu)勢(shì),?！?

但考慮到谷歌在2015年進(jìn)行的搜索排名調(diào)整，人們顯然應(yīng)該提高自己網(wǎng)站的移動(dòng)友好度,。（財(cái)富中文網(wǎng)）

譯者：劉進(jìn)龍/汪皓

Google has made another big step in its shift towards mobile, by starting to link to the small-screen rather than desktop versions of many websites.

A few years ago, when more people started searching through their phones and tablets than on desktop computers, Google changed its algorithm to give higher rankings to sites that display well on a mobile device.

Then, in late 2016, the company said it would start steering its ranking systems towards the mobile rather than desktop versions of sites. This was because desktop sites sometimes include elements that are missing on their mobile versions—if a mobile user clicks on a Google result expecting to see something that then doesn’t show up, it’s frustrating.

Now, after a year and a half of experimenting with that latter shift, Google said it has started steering its search algorithm towards the mobile versions of sites that “follow the best practices for mobile-first indexing.” That essentially means sites that include the same content and metadata on both mobile and desktop versions.

“Our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version,” wrote software engineer Fan Zhang. “Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our—primarily mobile—users find what they’re looking for.”

Google stressed that those running sites with only desktop-friendly content needn’t panic, as “content gathered by mobile-first indexing has no ranking advantage over mobile content that’s not yet gathered this way or desktop content.”

However, it was clear that people should continue to make their sites more mobile-friendly, due to the ranking changes Google introduced in 2015.