研究發(fā)現(xiàn),，F(xiàn)acebook的網(wǎng)站流量不斷下滑，而且有可能將訪問(wèn)量第二的位置拱手讓給YouTube,。

競(jìng)爭(zhēng)信息分析機(jī)構(gòu)SimilarWeb于上周三披露,，兩年來(lái)Facebook.com的月訪問(wèn)量已從85億次降至47億次。而YouTube 在7月的訪問(wèn)量已達(dá)到45億次,，并且仍在猛增,，很快就會(huì)超過(guò)Facebook.com成為世界上第二大熱門(mén)的網(wǎng)站，僅次于谷歌,。SimilarWeb的數(shù)據(jù)顯示,，作為全球最大搜索引擎公司，谷歌上個(gè)月的訪問(wèn)量為152億次,。

乍看之下,，這聽(tīng)起來(lái)像是Facebook的壞消息，況且外界對(duì)隱私的關(guān)注一直在給Facebook帶來(lái)爭(zhēng)議和麻煩,，股價(jià)持續(xù)下跌的陰影也持續(xù)籠罩著這家公司,。但SimilarWeb指出，F(xiàn)acebook的訪問(wèn)量減少,，更多的是因?yàn)樗谝苿?dòng)領(lǐng)域取得的成功,，而非其他因素。

這家研究機(jī)構(gòu)認(rèn)為,，許多Facebook用戶已經(jīng)轉(zhuǎn)向移動(dòng)app,，而不是通過(guò)瀏覽器進(jìn)入這個(gè)社交網(wǎng)絡(luò)。實(shí)際上,，作為世界上最大的社交網(wǎng)絡(luò),，F(xiàn)acebook app的使用量不斷增長(zhǎng)，參與者總數(shù)也持續(xù)上升,。

同時(shí),，F(xiàn)acebook的其他平臺(tái),，包括Instagram和Messenger，也在繼續(xù)成長(zhǎng),，而這有助于提高Facebook的整體吸引力,。SimilarWeb舉例說(shuō)，Instagram的安卓用戶目前每天使用該app的平均時(shí)間為56分鐘,，而去年這個(gè)數(shù)字為27分鐘,。

放眼未來(lái)，SimilarWeb的看法是給Facebook估值時(shí)絕不能只考慮這家公司本身,，而要將其視為整個(gè)Facebook生態(tài)系統(tǒng)的一部分,，其他成員則包括Messenger和Instagram。SimilarWeb指出,，F(xiàn)acebook的重點(diǎn)是打造全方位服務(wù),，而不僅是它的社交網(wǎng)絡(luò)。

另外,，SimilarWeb還預(yù)測(cè)世界上最大的幾家網(wǎng)站將出現(xiàn)范式轉(zhuǎn)移,。除了YouTube躍居第二，月訪問(wèn)量20億次的亞馬遜也會(huì)迅速取代雅虎,，坐上第四把交椅,。（財(cái)富中文網(wǎng)我）

譯者：Charlie

審校：夏林

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Facebook’s web traffic continues to slide and the site is at risk of losing its second-place spot for most-visited websites to YouTube, a new study has found.

In the last two years, Facebook.com traffic has fallen from 8.5 billion visits to 4.7 billion, SimilarWeb revealed on last Wednesday. Meanwhile, YouTube’s traffic, which hit 4.5 billion visits in July, continues to surge and will soon top Facebook to become the second-most-popular website in the world behind Google. The world’s largest search company, Google had 15.2 billion visits last month, according to SimilarWeb data.

At first blush, that would sound like bad news for Facebook, which has been in the midst of controversy and trouble after privacy concerns and a stock price decline continue to affect the company. However, SimilarWeb said that the reason for Facebook’s decline has more to do with mobile success than anything else.

The researcher contends that many of Facebook’s users are turning to mobile apps instead of the browser to access the social network. In fact, Facebook app usage is growing and total engagement on the world’s largest social network is up.

Meanwhile, Facebook’s other platforms, including Instagram and Messenger, continue to grow and help bolster the company’s broader appeal. Instagram’s Android users, for instance, are now in the app 56 minutes each day, according to SimilarWeb. Last year, they were spending 27 minutes on the app.

Looking ahead, SimilarWeb argues that Facebook must be evaluated not on its own but as part of the broader Facebook “ecosystem” that includes Messenger and Instagram. The company, SimilarWeb argues, is focused on building its entire slate of services and not just its social network.

Still, SimilarWeb is predicting a “paradigm shift” in the world’s largest websites. In addition to YouTube capturing the second spot, SimilarWeb believes Amazon and its 2 billion monthly visits are primed to take the fourth spot from Yahoo.