然而不管如何解讀數(shù)據(jù),，有一點無可爭議，業(yè)內(nèi)并沒有改變配色方式,。汰漬將其標(biāo)志性配色從橙色,、藍(lán)色和白色改為白色、藍(lán)色和綠色,。寶潔堅稱調(diào)整與安全無關(guān),，然而在批評家的眼里，糖果般彩色小妖精仍然占領(lǐng)著洗衣凝珠的世界,。

長期以來寶潔一直認(rèn)為,，研究表明包裝的樣子與傷害并無關(guān)系,。當(dāng)有人要求寶潔更詳細(xì)描述研究時，寶潔引用了辛辛那提藥物和毒物信息中心的兩項研究,，數(shù)據(jù)都來自于在汰漬凝珠上市時便開始收集的資料,。

認(rèn)真觀察就會發(fā)現(xiàn)，相關(guān)研究并不能解決問題,。寶潔向《財富》雜志提供了第一份研究報告的副本，也發(fā)送了第二份未出版研究的摘錄,。未發(fā)表的研究發(fā)現(xiàn),，根據(jù)顏色（單色對比無色）和設(shè)計（單袋vs.多袋）研究凝珠時，導(dǎo)致傷害的比例大致與市場份額比例相匹配,，例如,，多袋凝珠約占傷害案例的70%和市場份額的70%。另一項研究發(fā)現(xiàn),，在市場規(guī)模同等情況下,，無色和單色包裝凝珠對6歲以下兒童造成的傷害數(shù)量大致相同。

However one interprets the statistics, one thing is undisputed: The industry didn’t alter its approach to color. Tide has changed its signature color scheme to white, blue, and green from orange, blue, and white, but P&G says that change was not safety related. Indeed, the multihued whorls that critics see as so candy-like are still the norm in the laundry-pod world.

P&G has long argued that research shows the appearance of packets doesn’t play a role in exposures. Asked to describe that research in greater detail, P&G cites two studies conducted by the Cincinnati Drug and Poison Information Center—both relying on the data that the organization began collecting at P&G’s behest when Tide Pods launched.

On closer inspection, those studies don’t resolve the question. P&G provided Fortune with a copy of the first study and sent excerpts from the second, which has not been published. The unpublished study found that when examining pods based on color (single vs. colorless) and design (single-chamber vs. multichamber), the ratios of exposures roughly matched the ratios of market share—so, for example, multichamber pods made up about 70% of exposures and 70% of market share. The other found that colorless and single-color packets caused roughly the same number of exposures for children under 6 when controlled for market size.