必勝客（Pizza Hut）正在著手對(duì)其招牌菜之一進(jìn)行調(diào)整,。他們宣布了修改原味鐵盤(pán)比薩（Original Pan Pizza）配方的計(jì)劃，且立刻生效,。

這家連鎖店改進(jìn)了醬料和比薩餅面上的奶酪,，還使用了一種新的鐵盤(pán)，從而讓餅皮更加酥脆,。（公司至少暫時(shí)性地降低了價(jià)格,，從而為新比薩營(yíng)造聲勢(shì)。）

必勝客的首席品牌官瑪麗安·拉德利在聲明中表示：“那些讓必勝客享譽(yù)全球的產(chǎn)品,，在必勝客有著悠久的歷史,。原味鐵盤(pán)比薩的誕生顯然是歷史清單上最為耀眼的一項(xiàng)。將這款必勝客最具標(biāo)志性的餐品回爐再造,，是我們面向消費(fèi)者的又一次心跡袒露：我們公司永遠(yuǎn)將比薩放在首位,，絕不會(huì)在風(fēng)味上自我滿足?！?/p>

推出這款新式鐵盤(pán)比薩是必勝客在競(jìng)爭(zhēng)加劇之下的舉措,。由于達(dá)美樂(lè)（Dominos）采用了移動(dòng)應(yīng)用等新技術(shù)，公司去年銷售額激增,，股價(jià)也上漲31%,。與此同時(shí)，棒約翰（Papa John’s）似乎已經(jīng)渡過(guò)了最為困難的時(shí)期,，開(kāi)始有好轉(zhuǎn)的跡象,。

盡管必勝客在2018年第四季度增長(zhǎng)乏力。但最近與美國(guó)全國(guó)橄欖球聯(lián)盟（NFL）的合作和啤酒配送等新服務(wù)的加入可能有助于業(yè)績(jī)的反彈,。如果比薩愛(ài)好者愿意為新配方買單,，局勢(shì)扭轉(zhuǎn)的速度還會(huì)更快一些,。

必勝客的烹飪創(chuàng)新和戰(zhàn)略高級(jí)主管彭尼·沙欣表示：“我們知道風(fēng)味是消費(fèi)者最為看重的。我們?cè)诟牧歼@款深受喜愛(ài)的比薩上投入了大量的精力與愛(ài)意,?！?span>（財(cái)富中文網(wǎng)）

譯者：嚴(yán)匡正

Pizza Hut is altering one of its signature dishes, announcing plans to change the recipe for its Original Pan Pizza, effective immediately.

The chain has revamped its sauce and the cheese topping on the pie, as well as using a new type of pan that results in a crisper crust. (It’s also lowering the cost, at least temporarily, to build momentum for the pizza.)

“Pizza Hut has a rich history of things we’re known for, and creator of the Original Pan Pizza is certainly at the top of the list,” said Marianne Radley, chief brand officer at Pizza Hut in a statement. “Re-inventing our most iconic Pizza Hut menu item is just another way we’re showing our customers that as a company we’re about the pizza first and will never become complacent when it comes to taste.”

The new pan pizza comes as Pizza Hut faces increased competition from its rivals. Dominos shares increased 31% last year, as sales soared, in part because of the company’s use of technology, such as its moble app. Papa John’s, meanwhile, seems to have the worst of its problems behind it and is showing signs of a turnaround.

Pizza Hut, though, had a flat fourth-quarter of 2018. A recent partnership with the NFL and adding services such as beer delivery could help spur a rebound. And should pizza lovers take to the new recipe, it could help turn things around even quicker.

“We know that taste is king for our customers,” said Penny Shaheen, senior director of culinary innovation and strategy at Pizza Hut. “We’ve put a lot of energy and love into refining this beloved pizza.”