????能同時(shí)回應(yīng)多項(xiàng)不同的刺激,，這種能力被稱為“持續(xù)性部分注意力”（continuous partial attention）,。這個(gè)詞是1997年由皮尤互聯(lián)網(wǎng)與美國生活項(xiàng)目（Pew Internet and American Life Project）的顧問琳達(dá)?斯通創(chuàng)造的。她注意到有認(rèn)知心理學(xué)文獻(xiàn)提到復(fù)雜的多任務(wù)處理或在具有腦力挑戰(zhàn)的任務(wù)間切換,。但她在年輕人身上看到的情形并非如此,，：他們不是從一件事切換到另一件事；事實(shí)上,，他們是持續(xù)地同時(shí)關(guān)注很多事情,。

????斯通指出，“持續(xù)性部分注意力”有其弊端,，包括有研究顯示,，隨著刺激數(shù)量增加，關(guān)注質(zhì)量會(huì)出現(xiàn)下降,。但也可以從另一個(gè)角度來看待這種變化,，即公司可以使其為我所用。

????“持續(xù)性部分注意力”與其他集中注意力的方式并不矛盾,。換言之,，僅僅因?yàn)楹⒆觽兗饶苓M(jìn)行論文研究，同時(shí)又和朋友聊天,，還能收看喜歡的電視節(jié)目,，并不意味著這是他們能集中注意力的唯一方式。孩子們還是能認(rèn)認(rèn)真真地參加測驗(yàn),、搭建機(jī)器人,，他們確實(shí)能做到。事實(shí)上,，“持續(xù)性部分注意力”是他們集中注意力的方式之一,，佩斯科維茨表示，而且可能是很有用的一種方式。

????企業(yè)需要接受這一點(diǎn)：年輕人可以根據(jù)手頭任務(wù)性質(zhì),，選擇不同的集中注意力方式,。“ 我認(rèn)為,，這有助于年輕人煥發(fā)工作激情,，并相信自己有能力辨別何時(shí)需要集中注意力。這意味著持續(xù)性部分注意力不僅是可接受的,，而且就徜徉媒體世界而言,，可能還是最佳的方式?！?/p>

????未來的企業(yè)無需事事調(diào)整,、適應(yīng)習(xí)慣即時(shí)回報(bào)的“數(shù)字原生代”，也不用犧牲長期目標(biāo)而將工作任務(wù)“游戲化”,。但企業(yè)必須考慮一點(diǎn),，未來五年、十年,、十五年將步入職場的新新人類不僅有著不同的知識(shí)技能,，也有全新的大腦特征。關(guān)鍵在于企業(yè)能不能創(chuàng)建一個(gè)良好的環(huán)境,，讓這些仍在成長的腦細(xì)胞能夠繼續(xù)得到發(fā)展,。

????譯者：老榆木

????That ability to respond to several different stimuli at the same time is called "continuous partial attention." The term was coined in 1997 by writer, consultant, and advisor for the Pew Internet and American Life Project Linda Stone. She noticed that literature on cognitive psychology referred to complex multi-tasking, or switching between mentally challenging tasks. But that wasn't what she was seeing young people do -- they weren't switching from one thing to the next; they were actually continuously semi-focused on many things at once.

????There are downsides to the continuous partial attention state, Stone says, one being that research suggests that the quality of focus drops with the added number of stimuli. But there's another way of looking at this shift, and it's one that companies could use to their benefit.

????Continuous partial attention doesn't override the other ways that people use to concentrate. In other words, just because kids can simultaneously chat with their friends, do research for a paper, and watch their favorite television show doesn't mean that is the only way they will choose to focus. Kids can still buckle down to take a test or build a robot, and they do. Instead, continuous partial attention is one approach in their tool belt, says Pescovitz, and it can be useful.

????Businesses need to accept that young people will choose different ways of paying attention based on the task at hand. "I think it's about empowering young people to follow their passion and also having some faith and confidence that they can identify when to focus. It's about accepting that continuous partial attention is not only okay, but maybe the best approach to navigating a certain media-scape at the moment."

????The future of business will not be about switching everything to cater to an instant-gratification generation. And it will not be about "gamifying" work tasks at the expense of long-term rewards. But companies and organizations will have to take into account that employees entering the job market over the next five, 10, 15 years don't just have different set of skills, but also a new neural toolkit. The trick will be to come up with a way for corporations to create an environment where those still-maturing brain cells can continue to grow.