??? 《財富》雜志的年度技術(shù)頭腦風(fēng)暴大會（Brainstorm Tech conference）匯聚了最優(yōu)秀、最聰明的科技創(chuàng)新精英,?！敦敻弧范ㄆ诎丫酃鉄敉断虿煌呐c會者,，了解他們對商業(yè),、科技和企業(yè)家精神的看法,，以饗讀者,。

??? 凱瑟琳?弗雷斯博士2013年3月份被任命為IBM首席技術(shù)官（CTO）,。除了培育新興技術(shù)之外，她還負(fù)責(zé)制定IBM的技術(shù)策略,，同時確定諸項發(fā)展領(lǐng)域。我們向她提出了10個問題,，其中包括：她是否認(rèn)為企業(yè)家必需念過商學(xué)院,，她愿意選擇的超能力是什么，以及她有何業(yè)余愛好,。請大家接著往下讀,，看看弗雷斯對科技、商業(yè)和錯失的機(jī)會以及她對音樂的偏好,。

1. 哪個科技行業(yè)最讓你感到興奮,？

我覺得大數(shù)據(jù)（數(shù)據(jù)規(guī)模非常龐大，需要額外的處理能力,，比如交通或地理定位數(shù)據(jù)）以及分析領(lǐng)域最令人興奮,，也就是數(shù)據(jù)無處不在的觀念，以及人類將這些數(shù)據(jù)轉(zhuǎn)化為深刻認(rèn)識的能力,。它讓我們能夠騰出時間和精力,，來做出更好的決策。大數(shù)據(jù)并不只是把傳感器安設(shè)在所有地方,。

2. 企業(yè)家必須念過商學(xué)院嗎,？

我不認(rèn)為企業(yè)家必須念過完商學(xué)院，但我認(rèn)為,，他們應(yīng)該選修一些傳統(tǒng)的商業(yè)課程,。商業(yè)就像是一項體育運動，你得知道比賽是如何得分的,。會計,、金融、監(jiān)管問題——這是商界對自身行業(yè)的比賽進(jìn)行記分的方式,，而這對于企業(yè)家而言同樣是很重要,。

3. 你曾經(jīng)得到過的最佳建議是什么,？

我的博士課程導(dǎo)師曾經(jīng)告訴我，從事于有益的科學(xué)非常重要,，但能夠清晰地揭示它更為重要,。

4. 如果你沒有從事自己目前的本職工作的話，你會做什么事情,？

唱歌,。

5. 你最大的成就是什么？

我想,，我的遺產(chǎn)就是我多年來在IBM內(nèi)部指導(dǎo)和培養(yǎng)的領(lǐng)導(dǎo)者,。

6. 你最大的失敗是什么？

十五年前,，我曾經(jīng)有機(jī)會向一個經(jīng)營策略團(tuán)隊作報告,，而我做得很糟糕，因為我不明白那些高級管理人員思考問題的方式,。我在報告中設(shè)計了一個策略和一套答案,，它們很適合和我級別相同的觀眾，但并不適合于那些負(fù)責(zé)運營一家公司的高級管理人員,。那種情境意識至關(guān)重要——了解觀眾,，同時提出恰當(dāng)?shù)膯栴}，提供你的觀眾完成任務(wù)所需要的,、適合的信息。

??? Fortune's annual Brainstorm Tech conference brings together the best and brightest minds in tech innovation. Fortune periodically turns the spotlight on a different conference attendee to offer their personal insight into business, tech, and entrepreneurship.

??? Dr. Katharine Frase was appointed chief technology officer of IBM (IBM) in March 2013. She sets IBM's technical strategy and defines areas of growth in addition to cultivating emerging technologies. We asked her 10 questions including whether she thinks business school is necessary for entrepreneurs, her superpower of choice, and what she does for fun. Read on for Frase's thoughts on tech, business, and missed opportunities as well as her inclination toward a musical hobby.

1. What technology sector excites you most?

I find the big data [data so large that they require extra processing power, like traffic or geolocation data] and analytics space the most exciting, the notion of data everywhere and the new ability for humans to turn that data into insight. This frees us up to make better decisions. It's not just about putting sensors everywhere.

2. Is business school necessary for entrepreneurs?

I don't know that it is necessary for entrepreneurs to finish business school, but I think they should take some traditional business courses. Business is like a sport; you always need to know how the game is going to get scored. Accounting, finance, regulatory concerns -- this is how the business world scores its game, and that's important for entrepreneurs too.

3. What is the best advice you ever received?

My Ph.D. advisor told me it is very important to do good science, but it is even more important to be able to communicate it.

4. What would you do if you weren't working at your current job?

I would sing.

5. What is your greatest achievement?

I think that my legacy is the leaders within IBM that I have mentored and coached over the years.

6. What has been your biggest failure?

Fifteen years ago, I had an opportunity to present to a business strategy team, and I did a terrible job because I didn't understand how those senior executives think. I created a strategy and set of answers that were right for an audience of my peers, but not the right strategy and answers for people running a company. That kind of situational awareness is critical -- knowing your audience and asking the right questions and providing the right information your audience needs to get things done.