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小投資,,大回報(bào):企業(yè)界熱捧健康新寶典

小投資,,大回報(bào):企業(yè)界熱捧健康新寶典

Caroline Fairchild 2014年01月21日
一位癌癥專家最近出版的一本健康生活指南受到了CBS、戴爾等大公司的熱捧,。它們紛紛批量購買這本售價(jià)20美元的新書分發(fā)給員工,,鼓勵(lì)員工追求健康的生活方式,希望借此替公司省下天價(jià)的醫(yī)療保健開支,。

????其他公司企業(yè)采購這本書時(shí)更舍得花錢,。西蒙舒斯特出版公司(Simon&Schuster)的擁有者哥倫比亞廣播公司在一份聲明中稱,它已經(jīng)向員工分發(fā)了約1.5萬本《長壽指南》,,希望教育和引導(dǎo)員工關(guān)注自身健康,。(為了避免大家認(rèn)為哥倫比亞廣播公司買書只不過是為了增加自家圖書的銷量,公司發(fā)言人指出,,這是這家公司第一次為所有全職員工購買西蒙舒斯特出版的書,。)

????西蒙舒斯特出版公司的一位發(fā)言人表示,派拉蒙影業(yè)和藍(lán)十字保險(xiǎn)公司也以企業(yè)采購的方式購買了這本書,。(截至發(fā)稿前,這兩家公司均未回應(yīng)置評(píng)請(qǐng)求,。)

????當(dāng)然,,企業(yè)為員工投資預(yù)防性保健的途徑多種多樣,購買阿古斯這本書只是其中的一種,。非營利性政策智庫蘭德公司(RAND)的最新研究顯示,,如果企業(yè)的福利項(xiàng)目幫助員工應(yīng)對(duì)慢性疾病,企業(yè)每投資1美元就能在未來為公司節(jié)省3.78美元,。2012年,,美國超過九成擁有5萬名及以上員工的公司,以及半數(shù)擁有至少50名員工的公司都啟動(dòng)了福利項(xiàng)目,。

????然而,,企業(yè)福利和預(yù)防性醫(yī)療措施也面臨著一些質(zhì)疑。取決于各家公司為激勵(lì)員工參與所采取的各種激勵(lì)手段,,大多數(shù)項(xiàng)目都伴隨著大量支持與反對(duì)的聲音,。例如,建立在金錢基礎(chǔ)上的激勵(lì)機(jī)制會(huì)受到某些人的稱贊,,但同時(shí)也會(huì)遭到另一些人的批評(píng),。此外,阿古斯表示,越來越多的員工每隔幾年就要跳槽,,很難衡量單個(gè)福利項(xiàng)目的投資回報(bào),。福利項(xiàng)目唯一立竿見影的好處體現(xiàn)在,員工會(huì)因?yàn)楣椭麝P(guān)心他們健康而心存感激,。

????他說:“公司關(guān)愛員工的目的就是留住他們?yōu)楣拘Я?。?/p>

????《長壽生活簡明指南》已于1月7日正式發(fā)售,。西蒙舒斯特的一位代表透露,,這本書預(yù)計(jì)本月底將登上《紐約時(shí)報(bào)》暢銷書排行榜建議類圖書的第11位。(財(cái)富中文網(wǎng))????

????Other companies have made even larger corporate purchases. CBS, which owns Simon & Schuster, distributed about 15,000 copies of the book to educate and engage its employees about health, according to a company statement. (Lest you think CBS is merely trying to pump up sales of one of its own titles, a spokesperson points out that this is the first book the company has purchased from the publisher for all of its full-time employees.)

????Paramount and Anthem Blue Cross also made corporate purchases of the book, according to a Simon & Schuster spokesperson. (Neither company responded to requests for comment at press time.)

????Of course, buying Agus's book is only one of many ways companies are investing in preventive health care for their employees. Corporate wellness programs that help employees deal with chronic disease save $3.78 per dollar invested, according to a recent study from the nonprofit policy think tank RAND. More than 90% of U.S. employers with 50,000 workers or more and half of those with at least 50 workers offered a wellness program in 2012.

????Still, corporate wellness and preventive medicine have their skeptics. Most programs come with a long list of pros and cons depending on the incentives companies put in place to get workers to participate. Financial-based incentives, for example, are lauded by some and criticized by others. Also, with more and more employees changing workplaces every couple of years, it is hard to measure the return on investment of one wellness program or another, Agus says. The only immediate benefit to wellness programs is seen in workers who are grateful that their employer cares about their health.

????"You want to take care of your employees because the goal is to keep them there for their career," he says.

????The book, which was released on Jan. 7th, is slated to hit the New York Times Bestseller list at No. 11 in the advice section later this month, according to a representative from Simon & Schuster.

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