????本文為與《創(chuàng)業(yè)者》雜志的合作內(nèi)容,。原文最初發(fā)表于Entrepreneur.com網(wǎng)站。

????又是一年之始,。假日的狂歡已經(jīng)過(guò)去,，現(xiàn)在到了認(rèn)真工作的時(shí)候了。不過(guò)在我們深入考慮目標(biāo),、策略,、戰(zhàn)術(shù)和財(cái)務(wù)預(yù)期之前，先看看在2015年,，我們可以如何借助一些節(jié)日傳統(tǒng)行為來(lái)提升公司的利潤(rùn),。

????1、慶祝

????“我們開(kāi)瓶酒,！”——我和客戶以此作為暫停一會(huì)兒來(lái)慶祝的暗號(hào),。為什么呢？因?yàn)椤案杀币馕吨鴥杉拢嚎隙ㄟ^(guò)去的進(jìn)步,，表達(dá)對(duì)未來(lái)的期望,。“我們做得真棒！為獲得更大的成功干杯,！”

????我們常年需要這種促人奮進(jìn)的能量,，所以不要再等到2016年開(kāi)始時(shí)才慶祝，至少每個(gè)月都找個(gè)理由來(lái)“開(kāi)瓶酒”吧,。

????2,、感恩

????在節(jié)日期間，我們會(huì)想起有多少需要感激的事物,。在商界,，表示感恩同樣可以產(chǎn)生強(qiáng)大的力量。盤(pán)點(diǎn)你在職業(yè)生涯中一切要感激的事物：所有你聯(lián)系的人,，所有你積累的經(jīng)驗(yàn),，所有你招待的客戶。猜猜你做了什么,。你梳理了你的資源,，可能還會(huì)發(fā)現(xiàn)一些沒(méi)有得到開(kāi)發(fā)的資源：你忽視的人，沒(méi)有發(fā)掘的才華,，沒(méi)有提升的技能,，沒(méi)有咨詢的客戶評(píng)價(jià)。開(kāi)發(fā)這些資源,，你將會(huì)有更多理由來(lái)“拔出軟木塞”,，并在下一次盤(pán)點(diǎn)中更加心存感激。

????3,、寄賀卡

????現(xiàn)在你也許很容易記起上一次收到帶有郵票和手寫(xiě)地址的賀卡的情形,。但到了3月，你也許得翻出3個(gè)月前的記憶,，才能想起被別人花時(shí)間思念的感受,。

????如果對(duì)你來(lái)說(shuō)確實(shí)如此，那么對(duì)于那些對(duì)你的公司至關(guān)重要的人來(lái)說(shuō),，也很可能是這樣,。他們也許是你還沒(méi)有與之合作的潛在顧客，也許是你還沒(méi)有與之深談的推介來(lái)源,，甚至有可能是為了追逐更大目標(biāo)而離開(kāi)公司,，但只要你保持聯(lián)系就依舊是你最好的人才和客戶源的前員工。任何出現(xiàn)在你感謝清單中的人,，也許都應(yīng)該收到你心血來(lái)潮的賀卡,。

????4、送禮物

????你知道擺放在牙醫(yī)診所的糖果什么時(shí)候最多嗎,？猜對(duì)了,，就在感恩節(jié)和新年期間,。那是因?yàn)槠胀ㄑ泪t(yī)會(huì)給牙醫(yī)專家推薦業(yè)務(wù)，所以每年他們都能收到那些獲得推薦的診所送來(lái)的禮物,?？赡苡行┲S刺的是，大部分禮物都是糖果,。

????禮物在一年的任何時(shí)候都能讓人感到親切,。實(shí)際上，出人意料的禮物更能營(yíng)造這種感覺(jué),。你沒(méi)有必要買(mǎi)大禮,，也許只需要在客戶身上花點(diǎn)額外的時(shí)間，或是費(fèi)點(diǎn)心思了解員工的喜好,。禮品的心意比價(jià)值更重要,，但這份心意卻能在你與公司的推介伙伴、潛在顧客,、員工和朋友建立關(guān)系時(shí)發(fā)揮莫大的作用,。

????5,、聚會(huì)

????不是那種不醉不歸的聚會(huì),。除了在少數(shù)幾個(gè)行業(yè)，這種聚會(huì)對(duì)你的名譽(yù)可沒(méi)什么好處,。但在節(jié)日期間,，我們會(huì)花更多時(shí)間來(lái)聯(lián)系好一陣子沒(méi)見(jiàn)的朋友，出門(mén)閑逛也只為了敘舊和更好地了解彼此,。任何人都可以組織社交活動(dòng),，但組織聚會(huì)來(lái)建立業(yè)務(wù)關(guān)系的關(guān)鍵在于，拋開(kāi)動(dòng)機(jī),，專心交往,。

????6、反思

????每年我們都要辭舊迎新,，許多人都養(yǎng)成了回顧過(guò)去一年的習(xí)慣,。但在商界，我們通常會(huì)直接進(jìn)入分析模式,。對(duì)企業(yè)所做的SWOTT分析不會(huì)顯示我們自身的優(yōu)勢(shì),、劣勢(shì)、機(jī)遇,、威脅和趨勢(shì),。研究公司的運(yùn)營(yíng)狀況、利潤(rùn)空間,、銷售管道或市場(chǎng)趨勢(shì),，無(wú)助于你了解最大的優(yōu)勢(shì)和機(jī)遇,，以及最大的劣勢(shì)和威脅。這一切得從你自己開(kāi)始反思,。

????7,、下決心

????大多數(shù)人都在實(shí)現(xiàn)新年決心方面屢戰(zhàn)屢敗，導(dǎo)致他們最后再也不下決心了,。那是因?yàn)樗麄儾⒉徽嬲_定自己有決心做那些聲稱要做的事情,。甚至還有更多人沒(méi)有意識(shí)到，下決心并不是一次性行為,，而是會(huì)不斷重復(fù)的日常行為,。在元旦及剩下的364天中保持堅(jiān)定，可能在明年的這個(gè)時(shí)候,，你就會(huì)發(fā)現(xiàn)自己的許多問(wèn)題已經(jīng)得到了解決,。（財(cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????審校：任文科

????This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

????Here we are at the beginning of a New Year. The revelry of the holidays is behind us, and it’s time to get serious and get back to work. But before we get too deep into goals, strategies, tactics and financial projections, let’s take a look at how you can turn some traditional holiday practices into greater profits in 2015.

????1. Celebrations.

????My clients and I use the phrase “Pop a cork!” as a cue to stop and celebrate. Why? Because sharing a toast does two things; it recognizes progress and potential. It says, “Wow, something great happened, and here’s a toast to having more of it!”

????That’s the kind of energy we need to keep us moving all year long, so don’t save your celebrations for the beginning of 2016, find a reason to pop a cork (real or virtual) at least once a month.

????2. Gratitude.

????We’re reminded, during the holidays, of how much we have to be grateful for. Expressing gratitude can be a powerful exercise in business as well. Take stock of all the things you have to be grateful for in your professional life. All the people you’ve connected with, all the experience you’ve accumulated, all the clients you’ve served. Guess what you’ve done. You’ve inventoried your resources. And you’ve probably uncovered a few that are undeveloped; people you’ve neglected, talents and skills you haven’t leveraged, testimonials you haven’t asked for. Develop those resources, and you’ll have more reasons to say “Pop a cork” and even more to be grateful for the next time you take stock.

????3. Sending cards.

????Right now it’s probably easy to remember the last time you received a physical card, with a stamp and a handwritten address. But by March you’ll probably have to think back three months to remember how it felt knowing someone took the time to think of you.

????If it’s true for you it’s probably true for some people who are important to your business. They may be prospects you haven’t worked with yet, referral sources you haven’t talked to for a while, or even ex-employees who’ve gone on to bigger things but might be your best source of talent and clients if you keep the relationship fresh. Anyone who showed up on your gratitude inventory should probably go on your “just because” greeting card list.

????4. Giving gifts.

????Do you know when you’ll find the most sugar in your dentist’s office? You got it, between Thanksgiving and New Year’s. That’s because general dentists refer business to dental specialists. So every year they get an avalanche of gifts from the practices who have received their referrals. And, as ironic as it may be, most of those gifts are sweets.

????Gifts are sweet any time of year. In fact, they’re even sweeter when they aren’t anticipated, or expected. You don’t have to give big gifts, it might just mean spending a little extra time with a client or making a small contribution to a cause you know an employee holds dear. It’s more than the thought that counts, but it’s the thought that counts the most in building meaningful relationships with your referral partners, prospects, employees and friends of the business.

????5. Parties.

????Not the drink until dawn kind of parties. With the exception of a few industries, those probably won’t do much for your reputation. But during the holidays we take more time to reconnect, see people we haven’t seen for a while, and hang out with no agenda except catching up or getting to know each other a little better. Anyone can put together a networking event, the real key to building business relationships by hosting get-togethers is to let go of the agendas and simply connect.

????6. Reflection.

????Each year as we say “goodbye” to the old and “hello” to the new, many of us have made a practice of reflecting on the year past. But in business we usually go straight into analysis mode. What a SWOTT analysis of the business won’t tell us is our own strengths, weaknesses, opportunities, threats and trends. Yet, the greatest strengths and opportunities, as well as the greatest weaknesses and threats, aren’t going to be found in looking at operations, or profit margins, or sales funnels or market trends. You’ll only become aware of them by looking at leadership. And that begins with you.

????7. Resolutions.

????Most people have “failed” on their New Year’s resolutions so many times they’ve given up on making them. That’s because most people don’t really make sure they have the resolve to do what they say they’re going to do. Even more people don’t realize that resolving isn’t a onetime activity, it’s a daily practice that becomes easier with repitition. Keep resolving, on New Year’s Day and the 364 days that follow, and you’re likely to find a lot of your problems resolved by this time next year.