iPad顯示屏中顯示的恰恰是iPad的產(chǎn)品規(guī)格表,。照片來(lái)源：PED
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????本周一是蘋(píng)果商店2.0向公眾開(kāi)放的頭一天,。這一天蘋(píng)果公司沒(méi)有新產(chǎn)品發(fā)布，iPad的缺貨也暫告一段落,，因此星期一上午,，在曼哈頓第五大道蘋(píng)果標(biāo)志性的玻璃立方體造型商店門(mén)口，并沒(méi)有出現(xiàn)排隊(duì)的長(zhǎng)龍,。 ????商店地下一層的零售區(qū)域客流量也相對(duì)較少,，使我們能更容易地對(duì)店里的前后變化進(jìn)行對(duì)比。上周適逢第一家蘋(píng)果商店開(kāi)張十周年慶典,，蘋(píng)果公司借此機(jī)會(huì)對(duì)旗下的零售店進(jìn)行了重新設(shè)計(jì),，并承諾員工會(huì)使其店面變得“更加風(fēng)格化”。 ????以下通過(guò)數(shù)據(jù)匯報(bào)一下我的見(jiàn)聞： ????? 這家商店用了139臺(tái)樹(shù)脂玻璃的iPad2作為電子顯示屏,，用來(lái)顯示每一款蘋(píng)果產(chǎn)品的詳細(xì)規(guī)格和報(bào)價(jià)——從小巧的49美元的iPod,，到1699美元起價(jià)的27英寸的iMacs電腦。 ????? 店里放了8張桌子,，用于進(jìn)行一對(duì)一的個(gè)性化安裝服務(wù),。還有一張桌子是用于開(kāi)演討會(huì)或講座之用。 ????? 為了便于進(jìn)行非信用卡結(jié)算,，店里還準(zhǔn)備了6個(gè)下方安裝了現(xiàn)金抽屜的展示桌,。（這些現(xiàn)金抽屜不知是不是原本就在那里，但我從沒(méi)見(jiàn)過(guò)它們,。） ????? 有5個(gè)職員配備了iPad,，此外還有十多個(gè)員工的腰帶上佩戴著老式的有讀卡功能的iPod-touch,。 ????? 有10個(gè)收銀臺(tái)。這還是我頭一回看到顧客沒(méi)有為付款排長(zhǎng)隊(duì),。 ????與蘋(píng)果新開(kāi)張的某些大型零售店比起來(lái),，第五大道店在規(guī)模上稍遜一籌，不過(guò)它還是比一般商場(chǎng)里的店中店大一些,。蘋(píng)果共有325家零售店,，假設(shè)每家店都部署了100臺(tái)iPad顯示產(chǎn)品規(guī)格和報(bào)價(jià)，那么在上周末,，蘋(píng)果公司大概一共部署了32500部iPad,。這個(gè)數(shù)量不太可能會(huì)對(duì)iPad的全球供應(yīng)造成明顯影響。上周五,，蘋(píng)果主要供應(yīng)商富士康成都工廠發(fā)生爆炸,，使iPad的生產(chǎn)暫時(shí)受挫。據(jù)報(bào)道,，在爆炸發(fā)生前,，富士康的iPad月產(chǎn)量為250萬(wàn)臺(tái)，即日產(chǎn)83000臺(tái),。 ????譯者:樸成奎 |
????Without a new product or a shortage of iPads to draw a crowd, there were no lines outside the big glass cube of the iconic Apple Store on Manhattan's Fifth Avenue Monday morning. ????The traffic in the subterranean retail space was also relatively light, which made it easy to count the changes wrought by the redesign that Apple (AAPL), celebrating the 10th anniversary of the first Apple Store last week, promised its employees would make the company's retail outlets "even more iconic." ????Here, by the numbers, is what I saw: ????? 139 plexiglass-mounted iPad 2s serving as electronic spec sheets and price lists for every Apple product on the floor, from tiny $49 iPod shuffles to 27-inch iMacs that start at $1,699 ????? 8 desks set aside for one-on-one Personal Setup services and one for Workshop classes ????? 6 display desks equipped with under-mounted cash drawers for quick non-credit card transactions (if these cash drawers were there before, I never saw them) ????? 5 staffers with iPads and more than a dozen with the old card-reading iPod-touches on their belts ????? 10 check-out stations where, for the first time I can recall, there was no queue of customers waiting to pay ????The Fifth Avenue store is smaller than some of Apple's newest emporiums, but bigger than a typical mall outlet. Assuming an average of 100 iPads in each of its 325 stores, we estimate that Apple deployed some 32,500 iPad 2s over the weekend -- a number unlikely to make a significant dent in the global supply. Before the explosion that disrupted production at Foxconn's Chengdu factory Friday, Apple primary supplier was reportedly churning out 2.5 million iPads a month, or 83,000 a day. |
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