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專欄 - 蘋果2_0

蘋果市值笑傲全球

Philip Elmer-DeWitt 2011年08月11日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話,。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿,。不過,,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事,。聽他的應(yīng)該沒錯,。要知道,他自從1982年就開始報道蘋果,、觀察史蒂夫·喬布斯經(jīng)營該公司,。
蘋果今天正式超越埃克森美孚,,成為全球最有價值的上市公司,,迎來公司歷史上的巔峰時刻。但事實上早在本周二,,蘋果公司市值就曾一度超越??松梨凇?

圖片來源:ychart.com

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????本周二,,隨著埃克森美孚(Exxon Mobil)的股價從早間跌勢恢復(fù),,以及蘋果(Apple)股價漲勢趨于平緩,,兩家公司在全球公司市值排行榜上交替領(lǐng)先。根據(jù)谷歌財經(jīng)(Google Finance)的數(shù)據(jù),,到下午三點時,,蘋果市值(股價乘以流通股總數(shù))一舉超過埃克森50億美元,。不過,,埃克森股價在尾盤階段迅速上揚,,并最終重新超越蘋果,。

????蘋果股價收于374.01美元,上漲20.8美元(5.89%),。??松蓛r收于71.64美元,上漲1.45美元(2.07%),。目前??松兄担?,483.2億美元)略微領(lǐng)先于蘋果(3,467.4億美元)。

????2010年4月,,蘋果超越微軟(Microsoft),,成為全球市值最高的科技公司。而本周二,,蘋果又一舉成為全球所有領(lǐng)域市值最高的上市公司——至少持續(xù)了幾個小時,。

????1997年秋,麥克?戴爾曾被問及如果成為蘋果首席執(zhí)行官,,將如何經(jīng)營公司,。他回答將關(guān)閉蘋果并把錢還給股東。將近14年過去了,,現(xiàn)在,,戴爾(Dell)市值僅為270億美元,而蘋果市值是它的12.7倍,。

????譯者:項航

????The lead changed hands several times Tuesday as Exxon Mobil (XOM) recovered from early losses and Apple's (AAPL) gains leveled off. By 3:00 p.m, Apple's market capitalization (share price times number of shares outstanding) was more than $5 billion larger than Exxon's, according to Google Finance. As the closing bell approached, however, Exxon surged faster than Apple and retook the lead.

????Apple closed at $374.01, up $20.80 (5.89%) for the day. Exxon closed at $71.64, up $1.45 (2.07%). That put Exxon's market cap ($348.32 billion) slightly ahead of Apple's ($346.74 billion).

????Apple became the world's most valuable technology company when it passed Microsoft (MSFT) in April 2010. On Tuesday it became, at least for a few hours, the world's most valuable public company in any field of business.

????In the fall of 1997, Michael Dell was asked what he would do if he were CEO of Apple. He answered that he would shut it down and give the money back to the shareholders (link). Today, nearly 14 years later, Dell (DELL) is worth $27 billion and Apple is worth 12.7 Dells.

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