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????加拿大皇家銀行（RBC）的邁克?阿布拉姆斯基在周四發(fā)布的致客戶報告中,，分享了調(diào)研機(jī)構(gòu)ChangeWave對2,600名早期采用者的調(diào)查結(jié)果,。其中有兩個主要的發(fā)現(xiàn)： ??? ? 5％的受訪者表示,，他們已經(jīng)預(yù)訂或非常可能購買亞馬遜（Amazon）的新款Kindle Fire,；相比之下,，2010年的時候，只有4％的受訪者表示自己很可能購買iPad 1,。 ??? ? 上述5％的受訪者中,，有26％表示自己會推遲或擱置購買新款iPad的計劃。 ??? 阿布蘭斯基寫道：“Kindle Fire能否在市場上形成持續(xù)熱銷的局面并成為人們熱議的話題將取決于顧客以及評論界對Fire用戶體驗的反應(yīng),?！?/p> ??? 證券公司Rodman & Renshaw的阿肖克?庫瑪在另一份報告中重復(fù)了一個傳聞,，即蘋果（Apple）可能將iPad的產(chǎn)量縮減了1百萬至2百萬部,，“原因是銷售放緩”。 ??? 以下是對Kindle Fire和對iPad壓抑已久的需求之比,。 譯者：項航 |
????In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings: ?? ? 5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (AMZN) new Kindle Fire, exceeding the 4% who said they were very likely to buy the original iPad in 2010. ?? ? 26% of those 5% said they would delay or put on hold the purchase of a new iPad. ?? "Sustained Fire uptake and 'buzz,'" writes Abramsky, "will depend on consumer/reviewer reactions to Fire's user experience." ?? In a separate note, Rodman & Renshaw's Ashok Kuman repeats rumors that Apple (AAPL) may have scaled back iPad production by 1 to 2 million units "due to moderating sell-through." ???Below: Comparing pent-up demand for the Fire and the iPad. |
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