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專欄 - 蘋果2_0

蒂姆?庫(kù)克批駁蘋果中國(guó)“血汗工廠”報(bào)道

Philip Elmer-DeWitt 2012年01月30日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話。蘋果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿,。不過(guò),Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,,他自從1982年就開(kāi)始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
蒂姆?庫(kù)克認(rèn)為“蘋果不關(guān)心供應(yīng)鏈員工健康與安全的說(shuō)法‘很明顯是錯(cuò)誤的,,是對(duì)蘋果的無(wú)禮冒犯’”,。

????對(duì)于在我們供應(yīng)商的全球生產(chǎn)基地中工作的許多人來(lái)說(shuō),,無(wú)論你們是本來(lái)就住在生產(chǎn)基地附近,還是遠(yuǎn)離家人來(lái)到基地工作,,我知道你們都與我一樣對(duì)此感到憤怒,。而對(duì)于那些不熟悉供應(yīng)鏈的人來(lái)說(shuō),你們也有權(quán)利知道真相,。

????每年我們都會(huì)對(duì)更多的工廠進(jìn)行檢查,,提高對(duì)合作伙伴的門檻,并更加深入地了解供應(yīng)鏈,。正如我們?cè)诒驹略缧r(shí)候發(fā)布的報(bào)告中所述,,我們已經(jīng)取得了許多進(jìn)展,改善了數(shù)十萬(wàn)名工人的工作環(huán)境,。在這個(gè)行業(yè)中,,我們不知道有哪家公司象我們一樣在這么多地方做了這么多事情,,將這么多人覆蓋在內(nèi)。

????與此同時(shí),,對(duì)我們所面臨的挑戰(zhàn)而言,,沒(méi)人比我們更能預(yù)先采取措施。在全世界最有力的安全,、環(huán)境和公平勞動(dòng)當(dāng)局的幫助下,,我們正在積極地解決問(wèn)題。如果只是在比較少的地方尋找問(wèn)題,,那么事情將會(huì)變得容易一些,,也能給出更加好看的結(jié)果,但那并非一家作為行業(yè)領(lǐng)導(dǎo)者的公司所應(yīng)采取的行動(dòng),。

????本月早些時(shí)候,,我們開(kāi)放了自身的供應(yīng)鏈,由公平勞動(dòng)協(xié)會(huì)(FLA)進(jìn)行獨(dú)立的評(píng)估,。在率領(lǐng)整個(gè)行業(yè)采取這一措施的問(wèn)題上,,蘋果所處的地位是獨(dú)一無(wú)二的,而且我們?cè)谶@一點(diǎn)上沒(méi)有絲毫猶豫,。這將帶來(lái)更加頻繁和更加透明的供應(yīng)鏈報(bào)告,,我們對(duì)此表示歡迎。這是客戶希望蘋果采取的行動(dòng),,未來(lái)我們還將采取更多的此類行動(dòng),。

????我們致力于讓工人們了解自身的權(quán)利,這樣,,當(dāng)他們發(fā)現(xiàn)不安全的工作環(huán)境或不公平待遇時(shí),,就能站出來(lái)表達(dá)自己的觀點(diǎn)。正如你們所知,,100多萬(wàn)名員工已經(jīng)接受了類似的培訓(xùn),。

????我們將繼續(xù)深挖問(wèn)題的根源;毫無(wú)疑問(wèn),,我們將發(fā)現(xiàn)更多問(wèn)題,。我們從來(lái)沒(méi)有、而且永遠(yuǎn)不會(huì)對(duì)供應(yīng)鏈中的問(wèn)題無(wú)所作為或故意視而不見(jiàn),。這是我的承諾,。各位可以通過(guò)apple.com/supplierresponsibility追蹤了解后續(xù)情況。

????一部分同事每天都在為解決這些問(wèn)題而忙碌,,我謹(jǐn)代表公司向你們表達(dá)我們的謝意和敬意,。你們的工作意義重大,并且正在改變著人們的生活,。能和你們共事,,我們深感自豪,。

????蒂姆

????For the many hundreds of you who are based at our suppliers' manufacturing sites around the world, or spend long stretches working there away from your families, I know you are as outraged by this as I am. For the people who aren't as close to the supply chain, you have a right to know the facts.

????Every year we inspect more factories, raising the bar for our partners and going deeper into the supply chain. As we reported earlier this month, we've made a great deal of progress and improved conditions for hundreds of thousands of workers. We know of no one in our industry doing as much as we are, in as many places, touching as many people.

????At the same time, no one has been more up front about the challenges we face. We are attacking problems aggressively with the help of the world's foremost authorities on safety, the environment, and fair labor. It would be easy to look for problems in fewer places and report prettier results, but those would not be the actions of a leader.

????Earlier this month we opened our supply chain for independent evaluations by the Fair Labor Association. Apple was in a unique position to lead the industry by taking this step, and we did it without hesitation. This will lead to more frequent and more transparent reporting on our supply chain, which we welcome. These are the kinds of actions our customers expect from Apple, and we will take more of them in the future.

????We are focused on educating workers about their rights, so they are empowered to speak up when they see unsafe conditions or unfair treatment. As you know, more than a million people have been trained by our program.

????We will continue to dig deeper, and we will undoubtedly find more issues. What we will not do — and never have done — is stand still or turn a blind eye to problems in our supply chain. On this you have my word. You can follow our progress at apple.com/supplierresponsibility.

????To those within Apple who are tackling these issues every day, you have our thanks and admiration. Your work is significant and it is changing people's lives. We are all proud to work alongside you.

????Tim

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