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專(zhuān)欄 - 蘋(píng)果2_0

蘋(píng)果強(qiáng)勢(shì)反擊iPad商標(biāo)侵權(quán)指控

Philip Elmer-DeWitt 2012年02月22日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話(huà),,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話(huà),,就會(huì)相信他所說(shuō)的話(huà)。蘋(píng)果的數(shù)百萬(wàn)用戶(hù)中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋(píng)果投資者也賺得盆滿(mǎn)缽滿(mǎn)。不過(guò),Elmer-DeWitt認(rèn)為,,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò),。要知道,,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
蘋(píng)果指責(zé)深圳唯冠公司捏造事實(shí),,并威脅將以誹謗罪起訴該公司董事長(zhǎng)。

????蘋(píng)果公司(Apple)在中國(guó)大陸身陷iPad商標(biāo)侵權(quán)糾紛一事持續(xù)發(fā)酵。中國(guó)媒體對(duì)此炒得沸沸揚(yáng)揚(yáng),,但美國(guó)科技博客AllThingsD撰稿人約翰?帕茲科維奇卻諷刺道,,這就像“法院通知當(dāng)?shù)責(zé)o線(xiàn)電工作室車(chē)隊(duì)停售ipad”一樣荒唐。日前,,蘋(píng)果公司通過(guò)郵件及特快專(zhuān)遞向深圳唯冠公司(Proview Shenzhen)董事長(zhǎng)兼首席執(zhí)行官楊榮山發(fā)出了一封措辭強(qiáng)硬的律師函,。這家已經(jīng)破產(chǎn)的中國(guó)公司聲稱(chēng)擁有ipad中國(guó)商標(biāo)權(quán)。

????蘋(píng)果公司在律師函中開(kāi)門(mén)見(jiàn)山地指出:“眾所周知,,蘋(píng)果公司的控股公司,,即IP應(yīng)用發(fā)展(IP Applications Development)……已經(jīng)合法購(gòu)買(mǎi)了唯冠集團(tuán)(包括各子公司)擁有的十項(xiàng)ipad商標(biāo)的全部權(quán)利,其中包括深圳唯冠在中國(guó)大陸注冊(cè)的兩項(xiàng)商標(biāo),?!?/p>

????蘋(píng)果公司稱(chēng),已經(jīng)掌握了楊榮山親自授權(quán)將商標(biāo)以35,000英鎊 (55,000 美元)的價(jià)格進(jìn)行轉(zhuǎn)讓的證據(jù),,并能提供楊榮山批示深圳唯冠的法律顧問(wèn)代為簽署轉(zhuǎn)讓文件的證據(jù),。

????另外,蘋(píng)果在律師函中指出:“深圳唯冠公司及其代理人持續(xù)向公眾發(fā)布有關(guān)蘋(píng)果公司的不實(shí)和誤導(dǎo)性言論”,,即蘋(píng)果公司當(dāng)初與錯(cuò)誤的公司簽署了協(xié)議,。唯冠公司已向中國(guó)數(shù)家地方法院提起訴訟,要求禁止銷(xiāo)售ipad,,直至蘋(píng)果向其支付16億美元賠償金,。

????這封由蘋(píng)果法律代理方北京金杜律師事務(wù)所(King & Wood)發(fā)出的律師函在函件末尾對(duì)唯冠公司提出了嚴(yán)正聲明:

????“本律師事務(wù)所代表蘋(píng)果公司保留對(duì)任何個(gè)人或?qū)嶓w就其任何損害蘋(píng)果公司業(yè)務(wù),業(yè)務(wù)關(guān)系的表述和行為采取進(jìn)一步法律措施進(jìn)行索賠的權(quán)利,?!?/p>

????譯者:鄭宏艷/汪皓

????Following a legal setback widely trumpeted in the Chinese media but dismissed by AllThingsD's John Paczkowski as the equivalent of "a court telling your local RadioShack to stop selling iPads," Apple (AAPL) has delivered by e-mail and courier a stern letter to Rowell Yang, chairman and CEO of the bankrupt company that claims to own the Chinese rights to the iPad trademark.

????"As you are well aware," the letter begins, "Apple's holding company IP Applications Development ... legally purchased all the rights to the ten iPad trademarks owned by Proview ... specifically and expressly including the two trademark rights registered in mainland China by Proview Shenzhen."

????Apple claims to have evidence that Yang personally authorized the sale of those trademark rights for £35,000 ($55,000) and directed Proview Shenzhen's counsel to sign the paperwork on his behalf.

????Yet, the letter complains, "Proview Shenzhen and its agents continue to make statements about Apple to the public which are false and misleading" -- to wit, that Apple cut a deal with the wrong company. Proview has asked several regional Chinese courts to ban iPad sales until Apple pays the $1.6 billion it demands.

????The letter, signed by the Beijing-based firm King & Wood, concludes with a threat:

????"On behalf of Apple, we formally reserve all rights to take further legal action against any individuals and entities for any damages that may result from defamatory statements and unlawful actions intended to wrongly interfere with Apple's business and business relationships."

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