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專欄 - 蘋果2_0

100部iPad為希臘省了1400億美元

Philip Elmer-DeWitt 2012年05月25日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話,。蘋果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿,。不過(guò),,Elmer-DeWitt認(rèn)為,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽他的應(yīng)該沒錯(cuò),。要知道,他自從1982年就開始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
蘋果這款平板電腦在歷史上最大一次債務(wù)重組中扮演了關(guān)鍵角色。

阿普菲爾手持iPad在希臘

????上周,我接到了鮑勃?阿普菲爾從倫敦打來(lái)的電話,,他是我在布魯克林的鄰居(也是歐柏林大學(xué)校友),。

????阿普菲爾首先說(shuō)道,“兩周前,,我完成了希臘債務(wù)重組交易,。”

????這聽起來(lái)相當(dāng)震撼,,但并非完全出乎我所料,。畢竟,阿普菲爾經(jīng)營(yíng)著一家名為債券持有者通信集團(tuán)(Bondholder Communications Group)的公司,,其業(yè)務(wù)恰恰涉及此事,。

????不過(guò)這并不是阿普菲爾來(lái)電的真正原因。他其實(shí)想談?wù)勂鋱F(tuán)隊(duì)為了完成希臘債務(wù)重組,,所設(shè)計(jì)出的計(jì)算機(jī)網(wǎng)絡(luò),。

????也許你還記得,,希臘政府在今年初曾面臨破產(chǎn)危機(jī),,無(wú)法償還票面總值超過(guò)2700億美元的債務(wù)。在一系列復(fù)雜的重組交易中,,希臘財(cái)政部提議僅償還債券票面價(jià)值的一小部分,。

????不過(guò),債權(quán)人人數(shù)眾多,數(shù)目約為10萬(wàn)人,,這些人分別在全球各地——從俄羅斯到南非再到哈薩克斯坦都有,。要讓他們?cè)谌绱司o張的時(shí)限內(nèi)簽署完相關(guān)文件基本是“不可能的任務(wù)”。

????阿普菲爾說(shuō),,“我想做一些與眾不同的事,,所以我購(gòu)入了100部iPad?!?/p>

????安裝有定制的債務(wù)重組應(yīng)用的蘋果平板電腦被分發(fā)給領(lǐng)導(dǎo)團(tuán)隊(duì),,其成員包括來(lái)自希臘財(cái)政部、希臘交易所(相當(dāng)于希臘的紐約證券交易所),、希臘銀行(相當(dāng)于希臘的美國(guó)聯(lián)邦儲(chǔ)備委員會(huì))及三家負(fù)責(zé)重組的外國(guó)銀行——德意志銀行(Deutsche Bank),、匯豐銀行(HSBC)、瑞德集團(tuán)(Lazard)——的代表,。其想法是使參與者獲得一整套分析工具,,并能實(shí)時(shí)、安全的連接到全球清算系統(tǒng)以及全球各地銀行的交易清算室,。

????阿普菲爾表示:“從準(zhǔn)備到執(zhí)行階段,,金融領(lǐng)導(dǎo)團(tuán)隊(duì)的成員有將近一半時(shí)間花在路上,與來(lái)自歐盟及三巨頭其他地方的投資者或金融監(jiān)管官員會(huì)面,。顯然有必要?jiǎng)?chuàng)建一個(gè)能跟進(jìn)投資家的金融決策平臺(tái),,而不是毫無(wú)作為?!?/p>

????I got a London call last week from Bob Apfel, a Brooklyn neighbor (and fellow Oberlin College graduate).

????"Two weeks ago," he began. "I completed the debt restructuring of Greece."

????It was pretty bold statement, but not entirely out of character. After all, Apfel runs a company called Bondholder Communications Group that does this kind of thing.

????But that wasn't the real reason for his call. He wanted to talk about the computer network his team had created to get the job done.

????Greece, as you may recall, was facing bankruptcy this spring, unable to make good on debts worth, on paper, more than $270 billion. In a series of complex restructuring transactions, the country's Finance Ministry had offered to settle for a fraction of the bonds' paper value.

????But getting roughly 100,000 bondholders scattered around the globe -- from Russia to South Africa to Kazakhstan -- to sign off on the deal on a tight deadline was going to be a logistical nightmare.

????"I wanted to do something different," Apfel says. "So I bought 100 iPads."

????The Apple (AAPL) tablets, equipped with a custom-made debt-restructuring app, were handed out to the leadership team, including representatives from the Finance Ministry, the Hellenic Exchange (the Greek equivalent of the NYSE), the Bank of Greece (their version of the Federal Reserve) and the three external banks that managed the deal, Deutsche Bank, HSBC and Lazard.

????The idea was to give the participants a rich set of analytic tools and real-time, secure connections to both the global clearing systems and the back offices of banks around the world.

????"During the lead-up to the launch," says Apfel, "members of the financial leadership team were spending over half their time on the road, meeting with investors or financial overseers from the EU and other parts of the troika. There was a palpable need to create a financial decision-makers' platform that could follow the financier – not vice versa."

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