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專欄 - 蘋(píng)果2_0

谷歌強(qiáng)力整合生態(tài)系統(tǒng)對(duì)抗蘋(píng)果

Philip Elmer-DeWitt 2012年06月29日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話,。蘋(píng)果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋(píng)果投資者也賺得盆滿缽滿,。不過(guò),,Elmer-DeWitt認(rèn)為,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽(tīng)他的應(yīng)該沒(méi)錯(cuò),。要知道,他自從1982年就開(kāi)始報(bào)道蘋(píng)果,、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
谷歌的計(jì)劃是,贏得價(jià)格敏感型的平板電腦客戶,,然后引導(dǎo)他們購(gòu)買(mǎi)更多搭載Android操作系統(tǒng)的設(shè)備,,使用谷歌Play等自有服務(wù),再依靠這些服務(wù)把這支由Android設(shè)備組成的烏合之眾整合成能與蘋(píng)果抗衡的平臺(tái),。但問(wèn)題是,,谷歌的果凍豆、Play,、Nexus 7以及the Q組合真的能趕上蘋(píng)果iTunes嗎,?

戴著谷歌眼鏡的跳傘運(yùn)動(dòng)員準(zhǔn)備跳下

????谷歌(Google)的主題展示安排得滿滿當(dāng)當(dāng),包含了一長(zhǎng)串重大的軟件發(fā)布公告,、滿滿一盒免費(fèi)硬件,,以及一段跳傘空降到舊金山莫斯克尼西會(huì)展中心屋頂?shù)膶?shí)況視頻。通過(guò)這次展示會(huì),,谷歌正式亮劍,,公布了迄今對(duì)蘋(píng)果(Apple)計(jì)算和娛樂(lè)生態(tài)系統(tǒng)發(fā)起的最強(qiáng)勁挑戰(zhàn)。

????演說(shuō)持續(xù)了兩個(gè)多小時(shí),,其中的亮點(diǎn)如下:

? 谷歌Play:谷歌對(duì)安卓市場(chǎng)進(jìn)行了全新升級(jí),,以對(duì)抗蘋(píng)果iTunes。谷歌Play將提供60萬(wàn)個(gè)應(yīng)用程序,,還將提供電影,、電視、書(shū)籍和雜志等內(nèi)容,。

? The Nexus Q,,售價(jià)299美元的保齡球形狀媒體中心,插在電視上,,可以通過(guò)無(wú)線與揚(yáng)聲器相連,,其作用是訪問(wèn)谷歌Play內(nèi)容的家庭網(wǎng)關(guān)。Nexus Q能同時(shí)由多臺(tái)Android設(shè)備控制,,很有派對(duì)風(fēng)范,。

? Nexus 7,,售價(jià)199美元的7英寸屏平板電腦,由華碩(Asus)為谷歌打造,,其外形(和價(jià)格都)更像亞馬遜(Amazon)的Kindle Fire,,而不是蘋(píng)果iPad。Nexus 7將內(nèi)置谷歌Chrome瀏覽器,。

? 果凍豆(Jelly Bean,,又名Android 4.1):增加了與蘋(píng)果智能語(yǔ)音助手Siri類似的語(yǔ)音控制功能;圖片分享功能得到升級(jí),,新名稱為谷歌Beam,;搜索和導(dǎo)航功能也有所強(qiáng)化;整個(gè)系統(tǒng)還進(jìn)行了一次名為“花生醬”的升級(jí),,整體性能得到了不小的提升,。

? 谷歌眼鏡:谷歌的未來(lái)產(chǎn)品,目的是將計(jì)算機(jī)放置入一副眼鏡中,,計(jì)劃于2013年初開(kāi)始面向開(kāi)發(fā)者銷(xiāo)售,,價(jià)格為1,500美元。

????In a jam-packed keynote that included a long list of significant software announcements, a box full of free hardware and a live-streamed skydive onto the roof of Moscone West, Google (GOOG) unveiled its strongest challenge yet to Apple's (AAPL) computing and entertainment ecosystem.

????The highlights of the two hour-plus presentation:

? Google Play, a rebranding of Android Market in which 600,000 apps have been enhanced with movies, TV shows, books and magazines to compete with Apple's iTunes.

? The Nexus Q, a $299 bowling ball-shaped media player that plugs into a TV, connects wirelessly to speakers and serves as a gateway to the content on Google Play. Can be controlled party-style by several Android devices simultaneously.

? Nexus 7, a 7-inch $199 tablet built for Google by Asus that looks (and is priced) more like the Amazon (AMZN) Kindle Fire than an Apple iPad. Comes with Google Chrome built-in.

? Jelly Bean (A.K.A. Android 4.1) enhanced with Siri-like voice controls and dictation, an improved photo-sharing feature called Google Beam, improved search and navigation, and a bottom-up performance upgrade called Peanut Butter.

? Google Glass, the company's futuristic computer-in-an-eyeglass-frame, which will be available for sale to developers in early 2013 for $1,500.

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