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機(jī)密十三：在餐桌邊設(shè)計(jì)

????蘋果的工業(yè)設(shè)計(jì)團(tuán)隊(duì)擁有15到16名成員，負(fù)責(zé)設(shè)計(jì)包括iPhone在內(nèi)的蘋果所有產(chǎn)品,。他們的工作方式很像一個(gè)大家庭,，大家都聚在餐桌邊進(jìn)行設(shè)計(jì)。資深設(shè)計(jì)師克里斯?斯特林格認(rèn)為自己的團(tuán)隊(duì)都是一群狂熱分子,。他在證詞中說(shuō)：“我們帶著素描本坐在餐桌邊,，互相交換意見(jiàn)。我們能聽(tīng)到最尖銳和最坦誠(chéng)的批評(píng),?！笔聦?shí)上，設(shè)計(jì)師們會(huì)為一個(gè)簡(jiǎn)單的按鈕設(shè)計(jì)多達(dá)50種方案,。

機(jī)密十四：大部分iPhone用戶希望購(gòu)買保護(hù)套

????蘋果也許純粹是為了設(shè)計(jì),，但數(shù)以百萬(wàn)計(jì)的iPhone用戶認(rèn)為，保護(hù)自己的手機(jī)同樣重要,。蘋果內(nèi)部的一份調(diào)查顯示,，78%的iPhone用戶購(gòu)買了保護(hù)套。

The kitchen table

????When Apple's industrial designers, a group of 15 or 16, drum up the looks for the company's products -- the iPhone, included -- it's done so family-style around a kitchen table. "We'll sit there with our sketch books and trade ideas," veteran designer Chris Stringer testified, who referred to the team as a pretty maniacal group of people. In fact, the group may end up with 50 designs for one single button. Said Stringer: "That's where the really hard, brutal honest criticism comes in."

Most iPhone users want a case

????Apple may be all about purity of design, but for millions of iPhone users, protecting their gear is just as important. An internal company survey revealed that 78% of all iPhone users buy cases.