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專欄 - 蘋果2_0

Android市場(chǎng)份額增速放緩

Philip Elmer-DeWitt 2012年11月07日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿,。不過,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽他的應(yīng)該沒錯(cuò)。要知道,,他自從1982年就開始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營該公司。
市場(chǎng)調(diào)研公司發(fā)現(xiàn),,過去6個(gè)月,,Android市場(chǎng)份額的增速開始放緩,但iOS的份額仍然在增長。與此同時(shí),,另一項(xiàng)調(diào)查結(jié)果卻顯示蘋果iPhone機(jī)主的忠誠度在下降,。

數(shù)據(jù)來源:Asymco.com

??? 本周一上午出現(xiàn)了兩條關(guān)于蘋果公司(Apple)的新聞,,這兩條新聞卻是互相矛盾的,。

????市場(chǎng)研究公司Asymco的分析師霍拉斯·德迪烏發(fā)布了一系列圖表,它們顯示,,過去六個(gè)月來,,谷歌公司(Google)的安卓(Android)手機(jī)在智能手機(jī)市場(chǎng)的份額增速在放緩,而iOS的份額仍在增長,。點(diǎn)擊查看《近期智能手機(jī)使用者悖論》(The late smartphone adopter paradox),。

????與此同時(shí),一家名為Tom's Hardware的網(wǎng)站發(fā)布了一個(gè)調(diào)查結(jié)果,,調(diào)查表明人們對(duì)iPhone的忠誠度出現(xiàn)了首次下降:

????“市場(chǎng)調(diào)研公司Strategy Analytics開展的一項(xiàng)調(diào)研發(fā)現(xiàn),,美國iPhone機(jī)主中88%的人可能會(huì)再買一部蘋果智能手機(jī),比去年的93%有所下降,。而在西歐,,這一數(shù)字是75%,相比2011年的88%出現(xiàn)了較大的降幅,?!?/p>

????我們對(duì)Tom's Hardware并不熟悉,但是瀏覽這個(gè)網(wǎng)站時(shí)我們發(fā)現(xiàn)了一段吉米·金默爾的視頻,。這位笑星在視頻里說:現(xiàn)在有誰周五去排隊(duì)買iPad mini就該“脖子上挨一拳” ——他的話贏得了滿堂哄笑和喝彩,。

????譯者:清遠(yuǎn)

????Here are two Monday morning Apple (AAPL) news items that pull in opposite directions.

????Aymco's Horace Dediu has published a series of charts that show the growth in the smartphone market share of Google's (GOOG) Android slowing over past six months while iOS is still gaining. See?The late smartphone adopter paradox.

????Meanwhile, a website called?Tom's Hardware?has found a survey that shows what the site says is the first ever drop in iPhone loyalty:

????"According to research conducted by Strategy Analytics, a study found that 88 percent of U.S. iPhone owners are likely to buy another Apple smartphone, representing a decrease from 93 percent last year. In Western Europe, meanwhile, the total stands at 75 percent, which is a decrease from 88 percent in 2011."

????We're not familiar with Tom's Hardware, but exploring the site we came across a Jimmy Kimmel video in which the comedian says -- to laughter and applause -- that anyone who stood in line for an iPad mini Friday should be "punched in the throat."

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