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專欄 - 蘋果2_0

庫克為蘋果避稅案出庭作證,毫發(fā)無傷

Philip Elmer-DeWitt 2013年05月23日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話,。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿。不過,,Elmer-DeWitt認(rèn)為,,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯,。要知道,,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司,。
在庫克出庭作證的那兩個小時里,,蘋果公司的股價從每股438美元漲到了每股444美元。他的證詞冷靜又無懈可擊,,而在場的參議員們大都對庫克十分恭敬,,甚至有奉承之嫌。

????就連萊文也難以鼓足剛正不阿的勁頭,。他似乎對手頭的材料并不太熟悉,靠著工作人員準(zhǔn)備的備注和(小聲提詞)硬撐,,最后黔驢技窮,,只得用冗長的發(fā)言阻撓立法投票。

????蘋果在調(diào)查委員會的亮相進(jìn)行到后面,,就只剩下萊文一再重復(fù)蒂姆?庫克明顯不贊同的兩個要點,,即蘋果公司已將自身最優(yōu)良的資產(chǎn)“轉(zhuǎn)移”到“不交稅”的實體中,,而完全不給庫克機(jī)會反駁。

????你幾乎可以聽到無處不在的蘋果死忠粉絲大聲高呼,,讓庫克打斷萊文這番高談闊論,。

????不過庫克的忍耐沒有白費。在庫克擔(dān)任證人的那兩個小時里,,蘋果公司的股價從每股438美元漲到了每股444美元,,讓《赫芬頓郵報》網(wǎng)站的論斷落了空。(財富中文網(wǎng))

????譯者:項航

????Even Levin was having a hard time getting up a head of righteous steam. Working from staff-prepared notes (and whispered instructions) on material he didn't seem to have mastered fully, he was left, at the end, with no choice but to filibuster.

????Levin spent the last long minutes of Apple's appearance before the subcommittee repeating -- again and again -- two talking points with which Tim Cook clearly disagreed (that the company had "shifted" its crown jewels to entities that paid "no taxes") but to which Apple's CEO was never given a chance to respond.

????You could almost hear Apple partisans everywhere shouting for Cook to interrupt the harangue.

????But his forbearance served him well. In the two hours that Cook was on the stand, Apple's shares actually rose -- from $438 to $444 -- in defiance of the HuffPo curse.

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