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專欄 - 蘋果2_0

新一代iPad mini到底是不是視網(wǎng)膜顯示屏

Philip Elmer-DeWitt 2013年08月02日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說的話,。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿。不過,,Elmer-DeWitt認(rèn)為,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽他的應(yīng)該沒錯(cuò)。要知道,,他自從1982年就開始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營該公司。
科技博客往往熱衷于根據(jù)各種蛛絲馬跡來推測(cè)蘋果新產(chǎn)品的動(dòng)態(tài),,但有時(shí)候卻會(huì)得出完全相反的結(jié)論,。新一代iPad mini就是最新的例子。有人推測(cè)它將采用視網(wǎng)膜顯示屏,,還有人則推測(cè)不可能,。不過,,這些人為了保險(xiǎn)起見,往往最后都會(huì)加上一句,,具體情況以最終產(chǎn)品發(fā)布為準(zhǔn),。

????圖為部分博客的截屏。

????技術(shù)博客的博主們大可以靠跟進(jìn)蘋果(Apple)產(chǎn)品的最新傳聞來打發(fā)時(shí)間,。而右圖截屏中的二十幾條鏈接證明,,好些博主確實(shí)是這么做的,。

????但是,,本周四一早科技博客Techmeme頁面上方的雙頭條,,讓我想起了自己為何不再追這些傳聞的原因。大家或許真的沒必要繼續(xù)執(zhí)著于此了,。這兩則新聞一則來自《華爾街日?qǐng)?bào)》(Wall Street Journal)的洛林?盧克,,另一則來自9to5Mac論壇的馬克?古爾曼。

????盧克從亞洲供應(yīng)鏈的傳言入手,,分析稱新款iPad mini將采用高分辨率的視網(wǎng)膜顯示屏,。而古爾曼通過詮釋最新版IOS 7軟件開發(fā)工具包中隱藏極深的文件,,得出了完全相反的結(jié)論。

????兩個(gè)人的話看起來都像真的似的,。不過,,蘋果可沒有親口和他們說過,他們對(duì)真正的新款iPad可謂一無所知,。所以,,兩人在博文最后,寫下了類似的話:

? 盧克:“蘋果通常會(huì)測(cè)試各種設(shè)計(jì),而且按照慣例,,在很晚的階段還可能修改產(chǎn)品設(shè)計(jì)。所以,,我們并不確定產(chǎn)品最終的發(fā)布情況是否真地會(huì)按上文的預(yù)測(cè)來進(jìn)行,。”

? 古爾曼:“雖然基于目前的信息來看,,蘋果正在計(jì)劃,、測(cè)試一款配備非視網(wǎng)膜屏幕的升級(jí)版iPad mini,,但我們并不肯定這款產(chǎn)品能最終一定會(huì)推向市場(chǎng)?!?/p>

????所以,,我們跟著瞎操什么心啊,?(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航?

????A tech blogger could fill his or her days chasing the latest rumors about upcoming Apple (AAPL) products -- and as the more than two dozen links in the screen grab at right attest, many do.

????But Thursday morning's dueling headlines on top of Techmeme -- one from Lorraine Luk at the Wall Street Journal and the other from 9to5Mac's Mark Gurman -- remind me why I don't bother with this stuff anymore, and why maybe you needn't either.

????Working the Asian supply chain rumor mill, Luk reports that the next iPad mini will feature a high-res Retina display. Interpreting files hidden deep within the latest version of the IOS 7 software developers kit, Gurman reaches the opposite conclusion.

????Both offer their findings as honest-to-goodness scoops. But because Apple is not talking to them -- and never will -- neither really knows what's in the works. And toward the end of their stories, each offers a version of the same caveat:

? Luk: "Apple routinely tests various designs and has been known to make changes late in the design process so it is unclear whether the product will make its way to market."

? Gurman: "While it appears, based on these references, that Apple is considering and testing a new iPad mini with a spec-bump and no Retina display, we cannot confirm that Apple will actually ship this device as a product." (emphasis his)

????So remind me, why do we care??

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