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專欄 - 蘋果2_0

網(wǎng)友八大刁鉆視角吐槽iPhone 5C

Philip Elmer-DeWitt 2013年09月12日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話,。蘋果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿。不過(guò),,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽(tīng)他的應(yīng)該沒(méi)錯(cuò),。要知道,他自從1982年就開(kāi)始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
蘋果公司本周二公布了iPhone 5C的價(jià)格——合約價(jià)99美元或199美元,不帶合約的549美元或649美元,。華爾街認(rèn)為,,庫(kù)克在定價(jià)策略上犯了嚴(yán)重的錯(cuò)誤,導(dǎo)致蘋果股價(jià)大跌,。與此同時(shí),,全球網(wǎng)民紛紛吐槽蘋果塑料外殼的iPhone 5C,為我們觀察這款新產(chǎn)品提供了完全不同的視角,。

? “我想,,如果蘋果的首席設(shè)計(jì)師伊夫當(dāng)初在創(chuàng)建iOS時(shí)就親自操刀,,他一定會(huì)把iPhone 5打造成如今iPhone 5C的樣子。感謝去年冬天的管理層大震蕩,,我相信他現(xiàn)在終于有機(jī)會(huì)這么干了?!薄萍疾┛途W(wǎng)站TechCrunch,,MG?西格勒

? “這個(gè)信號(hào)表明溢價(jià)可能高于主流消費(fèi)者的需要……它說(shuō)明iPhone C‘足夠好’,而S‘超級(jí)好’(或者反過(guò)來(lái)說(shuō),,它針對(duì)的是更高端的客戶,。)它還表明高端的S系列不會(huì)貢獻(xiàn)太多銷量。競(jìng)爭(zhēng)的關(guān)鍵正在轉(zhuǎn)向爭(zhēng)奪發(fā)達(dá)市場(chǎng)的晚期用戶和尾隨市場(chǎng)的早期用戶,。新的C系列仍然不適用于尾隨市場(chǎng),,因?yàn)樗男阅芎投▋r(jià)都過(guò)高,但這至少說(shuō)明智能手機(jī)市場(chǎng)已進(jìn)入‘初期階段的終結(jié)’,?!薄狝symco公司,,賀拉斯?德迪歐(財(cái)富中文網(wǎng))

譯者:珠珠??

"I view the iPhone 5c as the iPhone 5 that Ive would have built had he been in charge of iOS design at the time of its creation. And thanks to the executive shake up last winter, I believe he now got to do just that." TechCrunch's MG Siegler

? "It is signaling that the premium may be more than what the mainstream needs... [It] implies that the iPhone C is "good enough" and the S is more than good enough (or, to spin it another way, it is for "more demanding" customers.) It also implies that the premium "S" version will be a lower volume contributor... The basis of competition is shifting. The shift is toward competing for late adopters in advanced markets and with early adopters in trailing markets. The new C model is still not suitable for trailing markets as it still over-serves and is over-priced, but it is at least signaling the "end of the beginning" phase in the smartphone market." Asymco's Horace Dediu.

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