蘋果iPhone 5S的銷量到底是5C的幾倍
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????iPhone 5S和5C上個(gè)月上市時(shí),，人們有一千個(gè)理由相信更先進(jìn)的5S會比5C吸引到更多早期采用者。真實(shí)情況也的確如此,，從首發(fā)日蘋果（Apple）零售店前的排隊(duì)情況看,，iPhone 5S的購買者是5C的20倍之多。 ????那么iPhone 5C的銷量后來有沒有起色,？來自中國的一條流傳頗廣的報(bào)道指出,，蘋果已將5C訂單削減一半，從每天30萬部減少到了15萬部,。 ????那么,，蘋果高端機(jī)型iPhone 5S的銷量到底比低端的5C強(qiáng)了多少？本周一發(fā)布的兩篇報(bào)道給出了大相徑庭的數(shù)字,。 ????? 根據(jù)消費(fèi)者情報(bào)研究機(jī)構(gòu)Consumer Intelligence Research Parters（CIRP）的報(bào)道,，美國市場5S和5C的銷售比大約為2比1。 ????? 根據(jù)Mixpanel取自其監(jiān)測應(yīng)用的全球數(shù)據(jù)（不僅僅是美國）,，這個(gè)比例更靠近3比1,。 ????CIPR聯(lián)合創(chuàng)始人喬什?洛維茨向科技博客AllThingsD表示：“手機(jī)剛上市時(shí)，許多粉絲會一窩蜂地升級至旗艦機(jī)，但隨著時(shí)間推移,，低價(jià)手機(jī)會開始搶占旗艦機(jī)的份額,。所以我們預(yù)計(jì)接下來幾個(gè)月，5C在美國市場iPhone銷量中的比例會有所上升,，不過5C在設(shè)計(jì)上的變化可能會影響到這一趨勢,。iPhone 5C的潛在客戶同去年購買4S的人群不大一樣，和今年新上市的5S的購買人群也不同,?！?/p> ????最新消息：現(xiàn)在情況更加復(fù)雜了，Localytics提供了第三組數(shù)據(jù),，取樣自10億部設(shè)備上的2萬多個(gè)應(yīng)用程序,。從中可看出，美國市場iPhone 5S和5C的銷售比約為2比1,，而海外市場的比例約為4比1,。具體數(shù)字如下（截至本周一）： ????全球：
????72% (5s) vs. 28% (5c) ????美國： ????68% (5s) vs.32% (5c) ????美國以外： ????79% (5s) vs.21% (5c)（財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航?? |
????When the iPhone 5S and 5C went on sale last month, there was every reason to suspect that the more advanced 5S would draw more early adopters to the Apple (AAPL) stores than the 5C. And indeed, by one launch-day line count, the iPhone 5S buyers outnumbered 5C buyers that first day by 20 to 1. ????Have iPhone 5C sales picked up since then? A widely circulated report out of China last week suggested that Apple had cut 5C production in half, from 300,000 units per day to 150,000. ????Now we have dueling reports on how much better the iPhone 5S is doing than the 5C. ????? According to Consumer Intelligence Research Parters, the 5S is outselling the 5C by roughly 2 to 1 in the U.S. ????? According to Mixpanel, which counts actions within apps from around the world, not just the U.S., the ratio is more like 3 to 1. ????"Over time, the lower-priced phones have tended to gain share versus the flagship phone, after the initial rush of dedicated upgraders to the newest device," CIRP co-founder Josh Lowitz told AllThingsD. "So we expect that the 5c will account for a higher percent of total U.S. iPhone sales in the coming months, but the design changes may alter that dynamic. The iPhone 5c may appeal to different buyers than the legacy 4S did last year, or the new 5s will this year." ????UPDATE: The plot thickens. Localytics, which says it samples more than 20,000 apps on a billion devices, offers a third set of statistics. They show the iPhone 5S outselling the iPhone 5C by three to one in U.S. and five to one in the rest of the world. The specific ratios (as of Monday): ????The World: ????72% (5s) to 28% (5c) ????US Only: ????68% (5s) to 32% (5c) ????Ex US: ????79% (5s) to 21% (5c)?? |
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