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專欄 - 蘋果2_0

喬布斯誤判形勢,,蘋果三星今夏要和解,?

Philip Elmer-DeWitt 2014年05月21日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,,就會相信他所說的話,。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿。不過,,Elmer-DeWitt認為,,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯,。要知道,,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司,。
據(jù)匿名消息人士透露,,蘋果與三星兩家公司正在就專利糾紛進行協(xié)商,協(xié)商的關(guān)鍵在于“如何讓所有專利訴訟消失,?!笔虑轭A(yù)計今年夏天就會有結(jié)果。

??
??? "我們的訴訟是這樣說的:‘谷歌,,你他媽抄襲了iPhone,完全是徹頭徹尾的抄襲,?!?如果需要,我會窮盡我畢生氣力,,用盡蘋果公司400億美元的銀行存款來追求正義,。我將摧毀安卓,因為這是偷來的賊贓,。我愿意為此發(fā)動一場熱核戰(zhàn)爭,。他們怕得要死,因為他們清楚自己有罪,?!?/em>
——史蒂夫?喬布斯對沃爾特?艾薩克森這樣說道。

????周一,,資深三星(Samsung)觀察員金榮柱在《韓國時報》(Korea Times)撰文報道稱,,蘋果(Apple)與三星正在研究就專利訴訟達成和解。他在報道中引用了“事件直接參與者匿名”提供的消息稱,,兩家公司最近已經(jīng)開啟談判,,爭取未來在法庭外解決專利爭端。

????一位匿名人士透露:“最近,,三星與蘋果開始進行正式談判,,談判的主要議題是如何讓所有法律訴訟消失,。”

????消息傳出三天前,,蘋果與谷歌(Google)剛剛就谷歌2012年收購摩托羅拉(Motorola)后繼承的專利糾紛達成和解,。如果三星與蘋果的談判成功,那將意味著高科技公司之間最有爭議,、最昂貴的專利大戰(zhàn)將宣告結(jié)束,。

????2012年,陪審團裁定三星存在侵犯專利行為,,需要向蘋果支付超過10億美元賠償——這個創(chuàng)紀(jì)錄的賠償金額后來被減少到9.3億美元,。上個月的二審判決結(jié)果要小得多:蘋果獲得1.2億美元賠償,但同時也被判定向三星支付158,000美元,,作為自身侵犯專利行為的賠償,。

????美國專利博客FOSS Patents佛羅萊恩?穆勒向金透露:“事情在今年夏天會有結(jié)果。蘋果沒有收官策略,。蘋果與谷歌的協(xié)議表明,,蘋果管理層采取的是挽回面子的退出策略,因為史蒂夫?喬布斯的熱核戰(zhàn)爭野心存在的基礎(chǔ)是對蘋果專利組合力量的評估,,但這個評估完全不現(xiàn)實,。”(財富中文網(wǎng))

????譯者:劉進龍/汪皓

????Apple (AAPL) and Samsung may be close to a patent settlement, according to a report Monday by Kim Yoo-chul, the senior Samsung watcher at the Korea Times. Citing unnamed "people directly involved with the matter," he writes that the two companies have recently begun talks to settle future patent disputes out of court.

????"Samsung has recently resumed working-level discussions with Apple and the key issue is how to dismiss all lawsuits," one source said, declining to be named.

????The news comes three days after Apple and Google (GOOG) agreed to drop the patent suitsGoogle inherited when it acquired Motorola in 2012. If successful, the talks would mark the end of one of high-tech's most contentious -- and expensive -- patent wars.

????In 2012, a jury awarded Apple more than $1 billion in damages for Samsung's patent infringements -- a record award that was later reduced to $930 million. A second trial last month yielded considerably smaller results: Apple won $120 million and was ordered to pay Samsung $158,000 for its own patent infringements.

????"Things should come to an end during the summer," FOSS Patents Florian Mueller told Kim. "Apple doesn't have an endgame strategy. Its agreement with Google shows that its management is looking for a face-saving exit strategy from Steve Jobs' thermonuclear ambitions that were based on a totally unrealistic assessment of the strength of Apple's patent portfolio."

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