聯(lián)合創(chuàng)始人妙語(yǔ)：把Beats賣(mài)給蘋(píng)果是為了跟土豪做鄰居
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????蘋(píng)果高級(jí)副總裁埃迪?庫(kù)伊在Code conference大會(huì)上放言,，今年晚些時(shí)候蘋(píng)果（Apple）將擁有他25年來(lái)見(jiàn)到的“最棒的產(chǎn)品輸送管道”。此言一出,，立刻引起了大量關(guān)注,。但在我看來(lái)，在上周三舉行的Code conference大會(huì)上,，真正的明星是老牌音樂(lè)制作人吉米?艾歐文,。蘋(píng)果日前宣布斥資30億美元收購(gòu)Beats公司，Beats聯(lián)合創(chuàng)始人艾歐文也將因此加盟蘋(píng)果,。
????點(diǎn)擊此處和此處,，即可查看庫(kù)伊和艾歐文共同接受re/code的沃爾特?莫斯伯格以及卡拉?史偉沙采訪的視頻片段，目前最完整的采訪視頻請(qǐng)見(jiàn)彼得?卡夫卡的實(shí)時(shí)博客,。
????大家很快就會(huì)發(fā)現(xiàn),，艾歐文講話可謂字字珠璣。我從卡夫卡的文字記錄中選取了幾句最經(jīng)典的話,。
????關(guān)于知識(shí)產(chǎn)權(quán)：在消費(fèi)電子行業(yè),，復(fù)制別人的成功經(jīng)驗(yàn)沒(méi)什么大不了。在音樂(lè)行業(yè),，這種做法令人尷尬,。
????關(guān)于硅谷和好萊塢：娛樂(lè)業(yè)的業(yè)務(wù)人員個(gè)個(gè)都極度缺乏安全感。硅谷的各位又似乎有些自信得過(guò)了頭,。
????關(guān)于他為什么賣(mài)掉Beats：音樂(lè)行業(yè)就是娛樂(lè)圈的貧民窟,。我們想搬到好一點(diǎn)的社區(qū)，所以我們把公司賣(mài)給了蘋(píng)果,。
????關(guān)于迭代：據(jù)我對(duì)高科技行業(yè)的了解,，要弄清某樣?xùn)|西是否管用，你得試上一會(huì)兒,。
????關(guān)于蘋(píng)果公司能為Beats帶來(lái)什么：誰(shuí)不想要蘋(píng)果打造的產(chǎn)品,？
????關(guān)于商業(yè)模式：我們將探討商業(yè)模式。我們目前還沒(méi)有搞清楚確切的模式,，但我們需要加點(diǎn)猛料,。
????關(guān)于失去史蒂夫?喬布斯之后的蘋(píng)果：所有失去了控球后衛(wèi)的球隊(duì)都需要對(duì)自身的進(jìn)攻方式做出少許改變。
????關(guān)于他最開(kāi)始為什么打算賣(mài)給宏達(dá)電,，而不是蘋(píng)果：你是在開(kāi)玩笑吧,？我老早就主動(dòng)和蘋(píng)果接洽過(guò)！但他們進(jìn)行交易就像他們做產(chǎn)品一樣慢（做奮力推進(jìn)狀）,。(財(cái)富中文網(wǎng)）
????譯者：項(xiàng)航 |
????Eddy Cue's boast that Apple (AAPL) later this year will have "the best product pipeline" he's seen in 25 years is getting a lot of attention. But for my money the star of Wednesday's Code conference was Jimmy Iovine, the veteran music producer acquired in a $3 billion deal that Apple had announced just a few hours earlier.
????You can see a few minutes of Cue's and Iovine's joint interview with re/code's Walt Mossberg and Kara Swisher here and here, but the most complete version for now is Peter Kafka's live blog.
????Iovine, you will soon discover, speaks in aphorisms. I've collected few gems from the Kafka transcript:
????On intellectual property: In consumer electronics, you copy what someone does something successful. In music, that's embarrassing.
????On Silicon Valley and Hollywood: All the business guys in entertainment are desperately insecure. And the guys in Silicon Valley seem to be somewhat overconfident.
????On why he sold Beats: The music business is the ghetto of entertainment. And we wanted to move to a better neighborhood. So we sold to Apple.
????On iteration: From what I understand in the tech business, you get to try something out for a while before you figure out if it works.
????On what Apple brings to the party: Who doesn't want a product made by Apple?
????On the business model: We'll work on the model. We don't know the exact model yet, but we need to put steroids into this thing.
????On Apple without Steve Jobs: Any team that loses its point guard needs to change its offense a little bit.
????On why he sold to HTC first, and not Apple: Are you kidding? I asked these guys forever! These guys make deals like they make products. (Makes painstaking wrenching motion.) |
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