蘋果9月發(fā)布會(huì)：最棒的一屆？
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????蘋果已于28日中午發(fā)出了新品發(fā)布會(huì)的邀請(qǐng)函,，此舉證實(shí)了一個(gè)月以來的各種傳聞，懸而未決的事件終于塵埃落定,，公司股票也因此小有漲幅,。 ????那么接下來要看蘋果的表現(xiàn)了,。 ????公眾一如既往，對(duì)蘋果的發(fā)布會(huì)抱有很高的期望,。不過這一次，蘋果的高管團(tuán)隊(duì)也許因?yàn)樽约旱暮姥?，更加吊起了大眾的胃口?/p> ????今年5月,，蘋果高級(jí)副總裁艾迪?庫(kù)伊將今年秋天的發(fā)布會(huì)描繪成他25年以來見到的“最棒的產(chǎn)品展示活動(dòng)”。如果最后展示會(huì)乏善可陳,，他可能會(huì)后悔說出這樣的話,。 ????與此同時(shí),，蘋果的首席執(zhí)行官蒂姆?庫(kù)克承諾公司將會(huì)推出新型產(chǎn)品，換句話說,，即iPhone、iPad和Mac以外的產(chǎn)品,。《華爾街日?qǐng)?bào)》（Wall Street Journal）的記者若林大祐（Daisuke Wakabayashi）表示,，庫(kù)克讓公眾保持耐心的一番言論,，只會(huì)讓公眾的期望變得更高,。 ????“你得花點(diǎn)時(shí)間才能把事情做好。我們的目標(biāo)絕不是當(dāng)最快的,，而是當(dāng)最好的,。做出真正優(yōu)秀的產(chǎn)品是需要時(shí)間的,。你可以看到有許多產(chǎn)品在想法并沒有真正成熟的時(shí)候就進(jìn)入了市場(chǎng)，最后的結(jié)果就是它們表現(xiàn)不佳,。我們做的產(chǎn)品不多,，如此一來,，我們就能花時(shí)間推敲每個(gè)細(xì)節(jié)。蘋果在這一點(diǎn)上從未改變,。我們多年來都是這么做的，現(xiàn)在也仍舊是這么做的,。對(duì)我們即將發(fā)布的產(chǎn)品,，我感覺棒極了,。真的是非常出色的產(chǎn)品,，從未有過的出色?！?/p> ????正確預(yù)測(cè)蘋果將于9月9日召開發(fā)布會(huì)的流言網(wǎng)站認(rèn)為，蘋果有兩個(gè)系列的產(chǎn)品蓄勢(shì)待發(fā)： ????? 配備三星（Samsung）首倡的大屏幕的iPhone ????? 戴在手腕上的某種物件,，可能是手表或腕帶，但與我們目前見過的智能手表絕不一樣,。 ????《財(cái)富》記者JP?曼格林丹將會(huì)在蘋果總部庫(kù)比蒂諾用博客直播這一盛會(huì),。我則會(huì)在一個(gè)遙遠(yuǎn)的地方,，以更為慎重的節(jié)奏進(jìn)行評(píng)論。我得花點(diǎn)時(shí)間才能把事情做好。（財(cái)富中文網(wǎng)） ????譯者：嚴(yán)匡正 |
????The invitations went out at noon, confirming month-old leaks, eliminating one uncertainty and giving the stock a little boost. ????Now it’s up to Apple to deliver. ????The bar is high — as it always is for this company — but this time Apple’s executive team may have been hoist on its own rhetoric. ????In May, senior vice president Eddy Cue described what’s coming this fall as “the best product pipeline” he has seen in 25 years, words he may regret if that pipeline is found lacking. ????Meanwhile, CEO Tim Cook promised that Apple would break into new categories — in other words, something beyond iPhones, iPads and Macs. Pressed by the Wall Street Journal’s Daisuke Wakabayishi, Cook begged for patience in a way that only raised the bar higher: ????“You want to take the time to get it right. Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well. We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.” ????The expectation — fed by the same rumor sites that correctly predicted the Sept. 9 date — is that Apple has two families of products up its sleeve: ????? iPhones in the larger-screen formats that Samsung pioneered ????? Something — a watch or a band — worn on the wrist, but nothing like the smart watches we’ve seen so far ????Fortune’s JP Mangalindan will be in Cupertino, live-blogging the event. I’ll be doing commentary from a remote location and at a more measured pace. I want to take the time to get it right. |
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