蘋(píng)果下一款產(chǎn)品是手寫(xiě)筆iPen？
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????要寫(xiě)一篇文章講述傳說(shuō)中的蘋(píng)果（Apple）智能筆——它當(dāng)然會(huì)被戲稱為iPen,，就不能不提喬布斯的兩個(gè)著名論斷,。 ????? “沒(méi)人想要一支手寫(xiě)筆?！保?007年１月） ????? “如果你看到一支手寫(xiě)筆,，那么他們一定搞砸了?！保?010年4月） ????因此,，每當(dāng)蘋(píng)果有手寫(xiě)筆專(zhuān)利獲批（比如今年4月的一項(xiàng)專(zhuān)利）或是申請(qǐng)另一項(xiàng)專(zhuān)利（比如上周這項(xiàng)專(zhuān)利，這也是今年為止第10件了）時(shí),，人們經(jīng)常會(huì)引用喬幫主的這兩句遺訓(xùn)來(lái)烘托諷刺效果,。 ????但如果你看看2007年Macworld大會(huì)上的主旨演講，也就是喬布斯發(fā)布iPhone那次,，你會(huì)發(fā)現(xiàn),，他親口說(shuō)出的話，其實(shí)和人們印象中的不完全一致,。 ????他語(yǔ)氣略帶夸張地說(shuō)：“我們?nèi)绾魏退ㄖ竔Phone）互動(dòng),？我們不想隨身帶著鼠標(biāo)，對(duì)吧,？那么我們?cè)趺崔k呢,？噢，手寫(xiě)筆,，對(duì)嗎,？我們可以用手寫(xiě)筆。（停頓）不是,。（大笑）誰(shuí)想用手寫(xiě)筆呢,？你得把它們拿出來(lái)再放回去，還會(huì)弄丟,。呸,，沒(méi)人想用手寫(xiě)筆,。” ????注意,，喬布斯并沒(méi)有說(shuō),，永遠(yuǎn)都沒(méi)有人想用手寫(xiě)筆。他說(shuō)的是沒(méi)人想在手機(jī)上以手寫(xiě)筆作為主要輸入方式,。對(duì)于這項(xiàng)工作來(lái)說(shuō),，手指更加勝任。 ????從亞馬遜網(wǎng)站就可以看出,，手寫(xiě)筆已經(jīng)形成了一個(gè)市場(chǎng),，雖然規(guī)模還不是很龐大。你可以在亞馬遜上花6.99美元買(mǎi)上三個(gè),。 ????科技博客蘋(píng)果專(zhuān)利(Patently Apple)撰稿人杰克?帕徹已經(jīng)注冊(cè)了32個(gè)手寫(xiě)筆專(zhuān)利,，這顯然說(shuō)明蘋(píng)果的工程師團(tuán)隊(duì)已經(jīng)在研究生產(chǎn)一支更好的手寫(xiě)筆。 ????據(jù)帕徹表示,，iPen差不多是蘋(píng)果耗時(shí)最長(zhǎng)的項(xiàng)目之一,。蘋(píng)果支付(Apple Pay)在首次注冊(cè)專(zhuān)利后的第52個(gè)月就上線了,。蘋(píng)果手表(Apple Watch)從首次浮出到出貨不到30個(gè)月,。然而帕徹表示，蘋(píng)果早在六七年前就開(kāi)始注冊(cè)手寫(xiě)筆的專(zhuān)利,，也就是在首款iPhone剛出貨不久的時(shí)候,。 ????帕徹表示：“如果它沒(méi)有機(jī)會(huì)成為一個(gè)真實(shí)產(chǎn)品，蘋(píng)果為什么要?dú)v時(shí)六年多,，在這個(gè)項(xiàng)目上耗費(fèi)這么多工程師的時(shí)間和資金,？” ????他補(bǔ)充道，如果蘋(píng)果真的要推出智能手寫(xiě)筆的話,，它最可能與傳說(shuō)中的iPad Pro一起面世,。iPad Pro是一款為設(shè)計(jì)、工程和圖像專(zhuān)業(yè)人士打造的巨屏平板,，有望于2015年上半年問(wèn)世,。 ????帕徹曾于2011年寫(xiě)道：“喬布斯并不喜歡以前那種基本上就是一根塑料棍的‘傻瓜手寫(xiě)筆’，所以他決定,，重新發(fā)明手寫(xiě)筆,。”彼時(shí)喬布斯仍然在世,。 ????我通常避免撰寫(xiě)與專(zhuān)利有關(guān)的報(bào)道,，因?yàn)榇蠖鄶?shù)蘋(píng)果注冊(cè)的專(zhuān)利從來(lái)沒(méi)有變成實(shí)物。但一年注冊(cè)10項(xiàng)專(zhuān)利,，實(shí)在是一個(gè)不容忽視的數(shù)字,。對(duì)我來(lái)說(shuō),，這就像去年夏天的智能手表一樣，讓人感覺(jué)蘋(píng)果的智能手寫(xiě)筆離我們已經(jīng)不遠(yuǎn)了,。（財(cái)富中文網(wǎng)） ????譯者：樸成奎 |
????You can’t write a story about the rumored Apple smart pen — or iPen as it’s inevitably dubbed — without referring to two of Steve Jobs’ most famous dicta: ????? “Nobody wants a stylus” (January 2007) ????? “If you see a stylus, they blew it.” (April 2010) ????So when an Apple stylus patent gets approved (as one did in April), or another gets filed (as one did last week, the 10th so far this year), one of these quotes is usually trotted out for ironic effect. ????But if you watch the video that started it — the Macworld 2007 keynote where Jobs unveiled the iPhone — you’ll see that what he actually said isn’t what people remember him saying. ????“How are we going to communicate with this,” he asks rhetorically, referring to the iPhone. “We don’t want to carry around a mouse, right? So what are we going to do? Oh, a stylus, right? We’re going to use a stylus. (Pause) Nooo. (Big laugh) Who wants a stylus? You have to get them and put them away and you lose them. Yuck. Nobody wants a stylus.” ????Note that Jobs didn’t say nobody would ever want a stylus. He said nobody wants a stylus as the primary input on a mobile phone. For that, fingers are better. ????That there already is a stylus market — albeit a modest one — is evident on Amazon, where you can buy them on sale in packets of three for $6.99. ????That Apple has a team of engineers working on building a better one is evident from the collection of more than 32 filings that Patently Apple’s Jack Purcher has helpfully assembled. ????According to Purcher, the iPen is one of Apple’s longest-running projects, if not the longest. Apple Pay emerged 52 months after after its first public filing. Apple Watch is scheduled to ship less than 30 months after it first surfaced. Apple started filing stylus patents, according to Purcher, six or seven years ago, shortly after the iPhone shipped. ????“Why is Apple spending so much engineering time and money on a project for 6+ years,” Purcher says, “if there isn’t a real chance of this becoming a real product down the line?” ????If there is to be an Apple smart pen, he adds, we’ll probably see it roll out with the rumored iPad Pro. That jumbo-sized tablet, made with design, engineering and graphics professionals in mind, is now expected in first half of 2015. ????“Steve Jobs wasn’t a big fan of the ‘dumb stylus’ of yesteryear that was basically a tiny plastic stick,” Purcherwrote in 2011, when Jobs was still alive. “And so he set out to reinvent it.” ????I usually stay away from patent stories because most of what Apple files never ships. But 10 patents in one year is too many to ignore. To me, this feels like the watch did last summer. It feels like we’re getting close. |
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