????It isn't the consumer's job to know what they want. It's hard for (consumers) to tell you what they want when they've never seen anything remotely like it.

????了解消費者想要什么,，并不是消費者的事兒,。（消費者）很難告訴你他們想要什么,，因為對于跟他們想要的產品沒有一絲相像的東西，他們連見都沒見過,。

????——史蒂夫·喬布斯（Steve Jobs,，美國蘋果公司前CEO）