財富箴言——今日發(fā)聲：大前研一
財富中文網(wǎng)
2017年03月22日
經(jīng)營策略是什么,，與其他經(jīng)營計劃有什么不同？簡言之就是競爭優(yōu)勢,。如果沒有競爭者，就不需要策略,，因為制定策略的唯一目的就是要讓企業(yè)盡可能有效地獲得超越競爭者的可持續(xù)的競爭優(yōu)勢。
What business strategy is all about; what distinguishes it from all other kinds of business planning - is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors.
——大前研一（Kenichi Ohmae,，日本著名管理學家、經(jīng)濟評論家)
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