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微軟公司

Microsoft

????2012年《財(cái)富》500強(qiáng)排名：第35位

????2012年利潤(rùn)（單位：百萬美元）：16,978

????沒有哪一家公司愿意看到財(cái)年最后一個(gè)季度出現(xiàn)首次季虧,。然而,，在aQuantive網(wǎng)絡(luò)廣告業(yè)務(wù)上下錯(cuò)的賭注迫使微軟不得不在去年6月份的第四財(cái)季財(cái)報(bào)中公布減值62億美元。自那以后,，這個(gè)軟件巨頭一直在試圖完成自我救贖,。去年秋季，微軟發(fā)布了Windows 8操作系統(tǒng),，盡管個(gè)人計(jì)算機(jī)市場(chǎng)萎靡不振,，但上個(gè)季度公司銷售額躍升23%。雖然微軟的智能手機(jī)和平板電腦產(chǎn)品尚未對(duì)競(jìng)爭(zhēng)對(duì)手造成重創(chuàng),，但受Xbox熱銷和云計(jì)算業(yè)務(wù)開拓的提振,，微軟正恢復(fù)增長(zhǎng)，不斷向分析師預(yù)期的水平邁進(jìn),?！猅.Z.

????Fortune 500 rank: 35

????2012 profit (millions): 16,978

????Reporting your first quarterly loss ever is not the way a company wants to end its fiscal year. But a bad bet on online ad unit aQuantive forced Microsoft to report a $6.2 billion writedown in its fourth-quarter results last June. The software giant has redeemed itself since then. Microsoft released Windows 8 last fall, and despite a dying PC market, sales jumped 23% last quarter. The company's smartphone and tablet offerings have yet to make a dent against their rivals, but with boosts from the Xbox and a move to cloud computing, Microsoft is growing again and meeting expectations.—T.Z.