????IPO日期：2012年3月29日

????3月份,，個(gè)性印品網(wǎng)站CafePress上市時(shí)一切看起來(lái)都很好。該股首日開(kāi)盤(pán)報(bào)21.50美元后即跳升,，至收盤(pán)持平,。接下來(lái)一段時(shí)間，股價(jià)也保持了相對(duì)穩(wěn)定,。5月份,，公司預(yù)測(cè)的季度利潤(rùn)數(shù)據(jù)明顯低于分析師預(yù)測(cè)。隨后,，股價(jià)開(kāi)始大跌,。

????CEO鮑勃·馬里諾將此歸咎于競(jìng)選季選民們對(duì)于政治商品的興趣不高,，這本應(yīng)是一個(gè)很大的銷(xiāo)售機(jī)會(huì)。IPO 完成6個(gè)月后,，該股下跌了52%,。如今，該股股價(jià)已比IPO價(jià)格低了69%,。

????IPO date:?3/29/2012

????Things looked promising when online specialty print maker CafePress (PRSS) went public in March. The stock jumped immediately after opening at $21.50 a share before ending the day flat. Although it rose steadily during the following days, the stock price plummeted in May, when the company projected a quarterly profit well below analysts' estimates.

????CEO Bob Marino blamed voter indifference to political merchandise in the election season, which should have been a big sales opportunity. Six months later, the stock was down by 52% and now it's trading at 69% below the IPO price.