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從藝術(shù)品銷(xiāo)售解讀西班牙經(jīng)濟(jì)

從藝術(shù)品銷(xiāo)售解讀西班牙經(jīng)濟(jì)

Ian Mount 2014-03-06
西班牙泡沫經(jīng)濟(jì)的破滅對(duì)藝術(shù)行業(yè)打擊沉重,,后續(xù)影響甚至持續(xù)到了今年的馬德里國(guó)際當(dāng)代藝術(shù)展,。明顯的證據(jù)是,,藝術(shù)品消費(fèi)領(lǐng)域的中產(chǎn)階級(jí)群體正在逐步萎縮,因?yàn)檫@個(gè)群體在金融危機(jī)中遭受的沖擊最嚴(yán)重,。因此,,西班牙的藝術(shù)品交易行業(yè)被迫開(kāi)始將工作重心從本土轉(zhuǎn)向了國(guó)際市場(chǎng)。

????“自從卡洛斯開(kāi)始主管展會(huì)后,,ARCO有了巨大的進(jìn)步,,變得非常國(guó)際化。來(lái)的人不只有歐洲的收藏家,,甚至連拉丁美洲和美國(guó)的收藏家都來(lái)了,,”澳大利亞克林星格畫(huà)廊(GalerieKrinzinger)的托馬斯?克林星格說(shuō)道。據(jù)他說(shuō),,他已經(jīng)以30,000到50,000歐元的價(jià)格賣(mài)出兩件畫(huà)作了,。

????某些闊綽的西班牙買(mǎi)家似乎也在回歸。

????據(jù)紐約馬爾伯勒畫(huà)廊(Marlborough Gallery)特殊項(xiàng)目主管瑪西婭?蓋爾?萊文說(shuō),,這家畫(huà)廊已向西班牙和美國(guó)收藏家售出了4件價(jià)格在100,000 歐元左右的胡安?赫諾維斯的作品和2件價(jià)格在200,000歐元左右的馬諾洛?巴爾德斯的作品,。她說(shuō):“雖然發(fā)生了危機(jī),但我們有知名畫(huà)家的作品,西班牙人不會(huì)不買(mǎi),。因此經(jīng)濟(jì)危機(jī)對(duì)我們沒(méi)有造成多大影響,。”由于馬爾伯勒畫(huà)廊對(duì)西班牙的“流感”具有“免疫性”,,因此,,據(jù)畫(huà)廊董事長(zhǎng)皮埃爾?萊瓦伊所說(shuō), 2012年參加ARCO的畫(huà)廊很多都損失慘重,,但這一年,,馬爾伯勒畫(huà)廊的表現(xiàn)卻“出奇的好”。

????據(jù)《觀(guān)察家報(bào)》稱(chēng),,經(jīng)濟(jì)危機(jī)后的幾年,,國(guó)際上的有錢(qián)人無(wú)疑變得更有錢(qián)了。而馬爾伯勒畫(huà)廊是高端藝術(shù)品市場(chǎng)的巨頭,,它“實(shí)際上發(fā)明了現(xiàn)代藝術(shù)品市場(chǎng)”,。然而,這個(gè)說(shuō)法對(duì)于藝術(shù)界的中產(chǎn)階級(jí)來(lái)說(shuō)并不適用,。像在世界其它地區(qū)一樣,,這個(gè)階層總是受到排擠。

????西班牙圣塞巴斯蒂安Altxerri畫(huà)廊主管胡安?伊格納西奧?加西亞?貝利利亞說(shuō):“專(zhuān)業(yè)人士和富豪一般在展會(huì)頭幾天到來(lái),,而且一出手就是大手筆,。如果你的身家只是從5000萬(wàn)歐元變成了4000萬(wàn)歐元,不會(huì)有什么變化,。但是,,周末來(lái)的中產(chǎn)階級(jí)顧客一般只會(huì)花4,000到5,000歐元購(gòu)買(mǎi)藝術(shù)品,這個(gè)消費(fèi)群體受經(jīng)濟(jì)危機(jī)的影響最大,?!?/p>

????中產(chǎn)階級(jí)消費(fèi)群體的消失讓畫(huà)廊經(jīng)理人傷心不已,Galería Nieves Fernández畫(huà)廊的伊多婭?費(fèi)爾南德斯就是一個(gè)例子,。經(jīng)濟(jì)危機(jī)之前,,中產(chǎn)階級(jí)人士經(jīng)常會(huì)在周末到展會(huì)上選購(gòu)藝術(shù)品。

????“過(guò)去年輕的專(zhuān)業(yè)人士會(huì)將800歐元用來(lái)買(mǎi)藝術(shù)品而不是電視,,但現(xiàn)在這個(gè)市場(chǎng)消失了,,”費(fèi)爾南德斯說(shuō)。我們采訪(fǎng)她的第一天,,她賣(mài)出了三幅作品,,價(jià)格在2,000至14,000歐元之間?!叭绻袌?chǎng)還在,,我們可能已經(jīng)拓寬它了,。但現(xiàn)在市場(chǎng)消失了,。真是可惜,,我們當(dāng)時(shí)已經(jīng)把藝術(shù)品消費(fèi)變成普通消費(fèi)了?!?/p>

????然而情況似乎在變好,,她說(shuō)?!敖衲甑浆F(xiàn)在,,我們已經(jīng)賣(mài)了兩幅畫(huà)給西班牙收藏家,所以算起來(lái),,”她笑著說(shuō),。“我們?cè)谖靼嘌绹?guó)內(nèi)的銷(xiāo)量已經(jīng)翻倍了,?!保ㄘ?cái)富中文網(wǎng))

????譯者:朱毓芬/汪皓

????

????"Since Carlos has run the fair, it's made an enormous step forward. It has become so international. Not just European collectors, but ones from Latin America and the U.S.," said Thomas Krinzinger of Austria's Galerie Krinzinger, who noted that he'd already sold two pieces for between 30,000 and 50,000 euros.

????And it seemed that even some wealthy Spanish buyers had returned.

????Marcia Gail Levine, special projects director at New York's Marlborough Gallery, said that the gallery had already sold four pieces by Juan Genovés for around 100,000 euros and two byManolo Valdés for some 200,000 euros to Spanish and American collectors. "Even though there was a crisis, there are certain artists we have that people in Spain were buying. We weren't hit that bad," she said. To drive home Marlborough's immunity to Spanish flu, gallery president Pierre Levai added that ARCO's generally bad 2012 was an "exceptionally good" year for Marlborough.

????To be sure, the international rich have only grown richer in the post-crisis years, and Marlborough is a high-end giant that "virtually invented the modern art market," according toThe Observer. The story is not the same for the middle class of the art world, which, just like the middle class elsewhere, has been squeezed.

????"The professionals and the rich come the first days to make big buys. If you have 50 million euros and it goes to 40 million, it doesn't change anything. But on the weekend, the people pay 4,000 to 5,000 euros to buy something. That wave is more affected by the crisis," said Juan Ignacio García Velilla, director of the Altxerri gallery in San Sebastián, Spain.

????Idoia Fernández of Galería Nieves Fernández, for one, was saddened by the disappearance of the middle-class buyers who used to buy art at the fair on weekends.

????"The market of younger professionals who would buy art instead of a 800 euro TV has disappeared," said Fernández, who had sold three pieces valued between 2,000 and 14,000 euros when we talked the first day. "We'd extended the market to them in Spain, but it's disappeared. Which is a shame. We had made buying art much more normal."

????Still, things seemed a little brighter, she said. "This year, we've already sold two pieces to Spanish collectors," she said with a laugh. "So we've doubled our Spanish sales."

????

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