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蘋果近況:iPhone銷售疲軟,股價(jià)攀升

蘋果近況:iPhone銷售疲軟,,股價(jià)攀升

Don Reisinger 2019-05-07
蘋果的iPhone銷售可能仍面臨問題,,但投資者似乎并沒有因此感到不安。

蘋果公司發(fā)布的第二季度財(cái)報(bào)表示,由于延續(xù)了2018年低迷的需求,,iPhone銷售額同比下降17%至310億美元,。蘋果公司利潤也因此下降16%至116億美元。

然而,,雖然蘋果公司最重要,、最關(guān)鍵的手機(jī)部門還在掙扎,但投資者似乎并不擔(dān)心,。本周,,蘋果股價(jià)從周初的205美元漲到現(xiàn)在的212美元上下。

投資者對蘋果公司服務(wù)部門的增長感到滿意,,包括App Store的銷售,、Apple Music流媒體及其他服務(wù)。蘋果服務(wù)部門第二季度營收為115億美元,,比去年同期的99億美元增長17%,。

這是《財(cái)富》雜志最新一期的蘋果公司一周重大新聞綜述。這是上周的綜述,。

蘋果股價(jià)大漲,,足以幫助該公司避一避眼下的爭議了,該公司最近因?yàn)闆Q定從App Store刪除一些家長控制應(yīng)用程序而引發(fā)爭議,。此外,,一路上我們都聽到行業(yè)分析師明確表明,Apple Watch是智能手表行業(yè)毫無疑問的領(lǐng)導(dǎo)者,。

以下是蘋果公司的其他重大新聞:

關(guān)注蘋果公司的人無疑十分關(guān)心該公司第二季度的收益,。蘋果當(dāng)季銷售額為580億美元,比去年同期下降了5%,。盡管利潤為116億美元,,但同比下降了16%。

盡管第二季度業(yè)績不盡人意,,但蘋果股價(jià)本周仍有上漲,。不過,一些分析師指出,,蘋果的手機(jī)部門出現(xiàn)了復(fù)蘇跡象,,這歸功于iPhone 3月份的強(qiáng)勁銷售,這一勢頭一直持續(xù)至4月,。與此同時(shí),,分析師預(yù)計(jì)蘋果的服務(wù)業(yè)務(wù)將繼續(xù)增長,因?yàn)樘O果設(shè)備在中國降價(jià)的戰(zhàn)略似乎提升了這一關(guān)鍵市場的銷量,。

著名投資者,、伯克希爾哈撒韋公司首席執(zhí)行官沃倫·巴菲特肯定了蘋果公司上一季度的業(yè)績,。巴菲特?fù)碛谐^500億美元的蘋果股票,他向美國全國廣播公司財(cái)經(jīng)頻道(CNBC)表示,,自己對蘋果公司的收益感到“滿意”,,重申正是這些數(shù)字堅(jiān)定地支持著他的公司持有大量蘋果股票。

此外,,芯片制造商高通公司本周告知其投資者,,本季度收入預(yù)計(jì)將再增加45億至47億美元,因?yàn)樵摴咀罱c蘋果在法律上達(dá)成了協(xié)議,。兩家公司因?yàn)閷@m紛難看地打了兩年官司,,終于在上個(gè)月達(dá)成和解。和解包括一項(xiàng)為期6年的授權(quán)許可協(xié)議,,允許蘋果公司在今后的設(shè)備中使用高通芯片,。

盡管蘋果公司在本次財(cái)報(bào)電話會(huì)議中沒有公布Apple Watch的市場份額,,卻沒有阻止行業(yè)研究人員這樣做,。市場研究公司Counterpoint報(bào)道,蘋果上季度占全球智能手表市場35.8%的份額,,輕松超過第二名三星11.1%的占比,。追蹤蘋果公司新聞的網(wǎng)站MacRumors表示,研究人員沒有披露Apple Watch的銷量,。不過,,Counterpoint確實(shí)表示Apple Watch的出貨量同比增長了49%。

根據(jù)研究機(jī)構(gòu)IDC的數(shù)據(jù),,蘋果今年第一季度的iPhone出貨量比2018年第一季度的5220萬部下降了30%以上,,降至3640萬部。根據(jù)IDC的數(shù)據(jù),,市場上第一位的三星同期出貨量為7190萬部,,同比下降8.1%。華為同比激增50.3%,,出貨量因此提升至5910萬部,。蘋果最新的財(cái)報(bào)中沒有披露其iPhone銷量。

由于蘋果公司最近決定從App Store中刪除若干最受歡迎的家長控制應(yīng)用程序,,這周一開始,,該公司就因此陷入了爭議。上述應(yīng)用程序的開發(fā)人員告訴《紐約時(shí)報(bào)》(The New York Times),,他們的程序可以讓父母監(jiān)控兒童對智能手機(jī)的使用,,阻止兒童訪問某些應(yīng)用程序或網(wǎng)站,蘋果刪除了他們的程序,,是為了推廣蘋果自己的替代應(yīng)用Screen Time,。蘋果反駁稱,,之所以刪除上述應(yīng)用,目的是保護(hù)用戶隱私,。該公司還補(bǔ)充道,,能夠保護(hù)用戶隱私的第三方家長控制應(yīng)用程序仍可在App Store中下載。

還有一件事……蘋果本周表示,,市場對AirPods無線耳塞的需求仍然堅(jiān)挺,。蘋果稱,公司正在盡最大努力生產(chǎn)足夠多的產(chǎn)品以滿足它所說的“令人難以置信的客戶需求”,。(財(cái)富中文網(wǎng))

作者:Don Reisinger

譯者:Agatha

The company said during its second-quarter earnings release this week that iPhone sales fell 17% year over year to $31 billion after sluggish demand carried over from 2018. The decline in iPhone sales helped to push Apple’s profit down 16% to $11.6 billion.

Investors, however, didn’t seem bothered that Apple’s most significant and most crucial division continues to struggle. The company’s shares rose this week and now hover around $212—up from $205 at the start.

Investors were pleased with the growth in Apple’s services division, which includes App Store sales, Apple Music streaming, and other services. Apple’s services unit posted $11.5 billion in second-quarter revenue, up 17% from the $9.9 billion in sales it had at the same time a year ago.

This is Fortune’s latest weekly roundup of the biggest Apple news. Here’s last week’s roundup.

Apple’s stock price jump was enough to help the company sidestep controversy over its recent decision to remove parental control apps from the App Store. And along the way, we heard loud and clear from industry analysts that in the smartwatch business, Apple Watch is the clear leader.

Here’s more major Apple news:

Apple watchers were focused squarely on the company’s second-quarter earnings. Apple had $58 billion in sales, a 5% drop compared to this time last year. And although the company tallied $11.6 billion in profit, that was down 16% year over year.

Apple’s shares climbed this week despite the poor quarterly performance. However, several analysts noted the iPhone division is showing signs of resurgence, thanks to strong sales in March that carried over to April. Meanwhile, analysts expect Apple’s services business to grow as Apple’s price cuts in China on its devices seem to have boosted sales in that critical market.

Famed investor and Berkshire Hathaway chief Warren Buffett chimed in on Apple’s latest quarter. The owner of more than $50 billion in Apple stock, Buffett told CNBC that he was “pleased” with Apple’s earnings, restating that the numbers firmly support why his company has such a big stake in Apple.

Also, Qualcomm told its investors this week the chipmaker anticipates generating an additional $4.5 billion to $4.7 billion this quarter thanks to its recent legal settlement with Apple. The companies were in an ugly two-year patent legal dispute, but settled the case last month. The settlement includes a six-year licensing agreement allowing Apple to include Qualcomm chips in future devices.

Even though Apple didn’t break out Apple Watch market share data in its latest earnings call, that didn’t stop industry researchers from doing it. Apple owned 35.8% of the global smartwatch market last quarter, easily topping second-place Samsung’s 11.1% share, market researcher Counterpoint reports. The Apple-tracking site MacRumors said the researcher didn’t share unit sales data. However, Counterpoint did say that Apple Watch shipments had risen 49% year over year.

Apple’s first-quarter iPhone shipments this year fell more than 30% from 52.2 million units in the first quarter of 2018 to 36.4 million units in this year’s quarter, according to researcher IDC. Market leader Samsung shipped 71.9 million units during the same period, down 8.1% at the same time a year ago, according to IDC. Huawei’s 50.3% year-over-year jump helped the company lift shipments to 59.1 million units. Apple didn’t share iPhone unit sales in its latest earnings report.

Apple’s week kicked off with a dispute over the company’s recent decision to remove several favorite parental control apps from its App Store. App developers told The New York Times that Apple removed their programs, which allow parents to monitor child smartphone usage and prevent access to certain apps or websites, to boost its own alternative, Screen Time. Apple countered that it removed the apps to protect user privacy. Apple added that third-party parental control apps that protect user privacy are still available in its App Store.

One more thing…Apple said this week that demand for its AirPods wireless earbuds continues to be reliable. The company said that it’s doing its best to manufacture enough units to meet what it called “incredible customer demand.”

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