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拋棄極簡主義,,蘋果在新加坡建起了一座水上商店

蘋果公司將該店定義為蘋果有史以來“最有潛力的零售項(xiàng)目”,。

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數(shù)月來,,新加坡濱海灣金沙酒店旁一個精致的而神秘的球形漂浮式建筑引發(fā)了當(dāng)?shù)鼐用竦臒o限遐想,。有人猜它是一所博物館,,有人猜它是一座創(chuàng)意劇院,,還有人打趣說這是好萊塢大反派的根基地,或是從另一個銀河系墜落的死星,。

直到兩周前,,被撤去重重重疊的腳手架與帆布網(wǎng)后的球形建筑才顯現(xiàn)出了“真面目”——和一些居民的猜測相同,這個神秘球體是由位于倫敦的建筑公司Foster + Partners為蘋果專門設(shè)計的全新直營店,。早前,,該公司還設(shè)計了蘋果在加利福尼亞州庫珀蒂諾的新總部,均是風(fēng)格別致,。

該店是蘋果自2001年入局全球市場以來開設(shè)的第512家直營店,,同時也是新加坡當(dāng)?shù)氐牡谌矣商O果總部直營的Apple store,。門店的正式開業(yè)時間定于9月10日,,但蘋果早已提前若干天在官網(wǎng)上放出消息,并將該店定義為蘋果有史以來“最有潛力的零售項(xiàng)目”,。

濱海灣里的蘋果商店,。圖片來源:Apple

蘋果這次的設(shè)計在很多方面都相當(dāng)特別。首先,,它是第一家直接坐落在水上的蘋果店,,整個球體通過一個木制舷梯與岸邊相連,地下還設(shè)有一條隧道,,可以直接通往附近的購物中心,。其次,如果遠(yuǎn)遠(yuǎn)看去,,這個碼頭上的小球正如同一顆新鮮的蘋果,。

據(jù)蘋果官方的說法,這個球體一共用了114塊玻璃,,是一個“史無前例的全玻璃式自我支撐型穹頂結(jié)構(gòu)”,,其內(nèi)部的垂直支撐柱只有10個。為了防止白天的眩光,,每塊玻璃內(nèi)村特意采用了定制的擋板結(jié)構(gòu),。蘋果表示,該建筑的靈感最初來自于羅馬的萬神殿,。

圖片來源:Apple

從蘋果提供的圖片中可以看到,,商店內(nèi)部的采光良好,陽光直接從頂部傾斜而下,,場地外圍還種了一圈綠植為顧客遮陰,,以便其更好地體驗(yàn)?zāi)咀郎系奶O果產(chǎn)品。此外,,蘋果店內(nèi)設(shè)有一面巨大的“視頻墻”作為背景,,視頻中出現(xiàn)的人物多為當(dāng)?shù)氐脑O(shè)計師,、音樂家及創(chuàng)意藝術(shù)家。商店底層還有一個“水下”會議室,,以供開發(fā)人員及企業(yè)家的培訓(xùn)所需,。

到了夜晚,整個玻璃穹頂便會流光溢彩起來,。和蘋果慣用的極簡主義不同,,這次的效果圖炫酷十足。紫色,、綠色,、金色的光在圓球的下半部分交相疊印,上半部分則采用紅色的霓虹燈光,,將蘋果標(biāo)志性的標(biāo)識投射在了建筑外部,。炫目的燈光配上影影綽綽的海灣倒影,別有一番風(fēng)格,。

據(jù)9toMac報道,,圓球的夜光借鑒了新加坡中秋節(jié)的傳統(tǒng)設(shè)計,一時之間,,這家新加坡的蘋果直營店也在Instagram上成了網(wǎng)紅,。

圖片來源:Suhaimi Abdullah/Getty Images

但也不是每個人都喜歡這個建筑。有外國網(wǎng)友直接在外媒Dezeen.com報道下吐槽:“這真是太可怕了”“Foster + Partners的設(shè)計總監(jiān)和蘋果的品牌維護(hù)團(tuán)隊(duì)到底是怎么讓這個龐然大物過審的,?”

且不論最終效果如何,,這家蘋果直營店對Foster + Partners而言都是一個提升影響力的詭計。事實(shí)上,,F(xiàn)oster + Partners自2016年以來就開始負(fù)責(zé)設(shè)計蘋果所有的獨(dú)立門店了,,在香港,其項(xiàng)目更是遍地開花,,匯豐香港總部,、香港機(jī)場、西九龍文娛藝術(shù)區(qū)都囊括其間,。然而,,縱觀新加坡的過去十年,最著名的景點(diǎn)依然被波士頓建筑師摩西?薩夫迪設(shè)計的濱海灣金沙商圈所獨(dú)占,。

還記得電影《摘金奇緣》(Crazy Rich Asians)里那些在取景于濱沙灣的紙醉金迷場景么,?影片中曾經(jīng)出現(xiàn)過三座拱形的摩天大樓,頂部懸挑著一個像巨大的沖浪板一樣的空中花園,。就在三座大樓的底部,,薩夫迪專門設(shè)計了兩個菱角分明的水晶亭,北邊是路易威登的旗艦店,,南邊是一家奢華夜總會?,F(xiàn)如今,,北邊的水晶亭仍然保持原樣,但南邊的夜總會已經(jīng)被蘋果取而代之,。如果游客拿出相機(jī),,就會發(fā)現(xiàn)蘋果的這個圓球就像是一顆扎眼的炸彈,賴在整個濱海灣的大背景之中,。(財富中文網(wǎng))

編譯:陳怡軒

數(shù)月來,,新加坡濱海灣金沙酒店旁一個精致的而神秘的球形漂浮式建筑引發(fā)了當(dāng)?shù)鼐用竦臒o限遐想。有人猜它是一所博物館,,有人猜它是一座創(chuàng)意劇院,,還有人打趣說這是好萊塢大反派的根基地,或是從另一個銀河系墜落的死星,。

直到兩周前,,被撤去重重重疊的腳手架與帆布網(wǎng)后的球形建筑才顯現(xiàn)出了“真面目”——和一些居民的猜測相同,這個神秘球體是由位于倫敦的建筑公司Foster + Partners為蘋果專門設(shè)計的全新直營店,。早前,,該公司還設(shè)計了蘋果在加利福尼亞州庫珀蒂諾的新總部,,均是風(fēng)格別致,。

該店是蘋果自2001年入局全球市場以來開設(shè)的第512家直營店,同時也是新加坡當(dāng)?shù)氐牡谌矣商O果總部直營的Apple store,。門店的正式開業(yè)時間定于9月10日,,但蘋果早已提前若干天在官網(wǎng)上放出消息,并將該店定義為蘋果有史以來“最有潛力的零售項(xiàng)目”,。

蘋果這次的設(shè)計在很多方面都相當(dāng)特別,。首先,它是第一家直接坐落在水上的蘋果店,,整個球體通過一個木制舷梯與岸邊相連,,地下還設(shè)有一條隧道,可以直接通往附近的購物中心,。其次,,如果遠(yuǎn)遠(yuǎn)看去,這個碼頭上的小球正如同一顆新鮮的蘋果,。

據(jù)蘋果官方的說法,,這個球體一共用了114塊玻璃,是一個“史無前例的全玻璃式自我支撐型穹頂結(jié)構(gòu)”,,其內(nèi)部的垂直支撐柱只有10個,。為了防止白天的眩光,每塊玻璃內(nèi)村特意采用了定制的擋板結(jié)構(gòu),。蘋果表示,,該建筑的靈感最初來自于羅馬的萬神殿,。

從蘋果提供的圖片中可以看到,商店內(nèi)部的采光良好,,陽光直接從頂部傾斜而下,,場地外圍還種了一圈綠植為顧客遮陰,以便其更好地體驗(yàn)?zāi)咀郎系奶O果產(chǎn)品,。此外,,蘋果店內(nèi)設(shè)有一面巨大的“視頻墻”作為背景,視頻中出現(xiàn)的人物多為當(dāng)?shù)氐脑O(shè)計師,、音樂家及創(chuàng)意藝術(shù)家,。商店底層還有一個“水下”會議室,以供開發(fā)人員及企業(yè)家的培訓(xùn)所需,。

到了夜晚,,整個玻璃穹頂便會流光溢彩起來。和蘋果慣用的極簡主義不同,,這次的效果圖炫酷十足,。紫色、綠色,、金色的光在圓球的下半部分交相疊印,,上半部分則采用紅色的霓虹燈光,將蘋果標(biāo)志性的標(biāo)識投射在了建筑外部,。炫目的燈光配上影影綽綽的海灣倒影,,別有一番風(fēng)格。

據(jù)9toMac報道,,圓球的夜光借鑒了新加坡中秋節(jié)的傳統(tǒng)設(shè)計,,一時之間,這家新加坡的蘋果直營店也在Instagram上成了網(wǎng)紅,。

但也不是每個人都喜歡這個建筑,。有外國網(wǎng)友直接在外媒Dezeen.com報道下吐槽:“這真是太可怕了”“Foster + Partners的設(shè)計總監(jiān)和蘋果的品牌維護(hù)團(tuán)隊(duì)到底是怎么讓這個龐然大物過審的?”

且不論最終效果如何,,這家蘋果直營店對Foster + Partners而言都是一個提升影響力的詭計,。事實(shí)上,F(xiàn)oster + Partners自2016年以來就開始負(fù)責(zé)設(shè)計蘋果所有的獨(dú)立門店了,,在香港,,其項(xiàng)目更是遍地開花,匯豐香港總部,、香港機(jī)場,、西九龍文娛藝術(shù)區(qū)都囊括其間。然而,,縱觀新加坡的過去十年,,最著名的景點(diǎn)依然被波士頓建筑師摩西?薩夫迪設(shè)計的濱海灣金沙商圈所獨(dú)占,。

還記得電影《摘金奇緣》(Crazy Rich Asians)里那些在取景于濱沙灣的紙醉金迷場景么?影片中曾經(jīng)出現(xiàn)過三座拱形的摩天大樓,,頂部懸挑著一個像巨大的沖浪板一樣的空中花園,。就在三座大樓的底部,薩夫迪專門設(shè)計了兩個菱角分明的水晶亭,,北邊是路易威登的旗艦店,,南邊是一家奢華夜總會。現(xiàn)如今,,北邊的水晶亭仍然保持原樣,,但南邊的夜總會已經(jīng)被蘋果取而代之。如果游客拿出相機(jī),,就會發(fā)現(xiàn)蘋果的這個圓球就像是一顆扎眼的炸彈,,賴在整個濱海灣的大背景之中。(財富中文網(wǎng))

編譯:陳怡軒

Singaporeans have speculated for months about the origins of the mysterious orb floating on the waterfront next to the city's iconic Marina Bay Sands Hotel. Was it a museum? A new-fangled theater? Some said the structure resembled the lair of a Hollywood supervillain—or a Death Star from another galaxy.

Construction crews finally pulled away scaffolding and canvases two weeks ago, confirming what many residents of the city-state already had guessed. The orb is an Apple Store, designed by Foster + Partners, the London-based architecture firm that designed Apple's otherworldly new headquarters in Cupertino, California.

The new store—number 512 for Apple globally since its first in 2001 and the third in Singapore—opens on September 10. But Apple offered a sneak peek on its website yesterday, billing the orb as the company's "most ambitious retail project" yet.

The structure is remarkable in many ways. It's the first Apple store to sit directly on water. Though connected to the waterfront by a wooden gangway and to a nearby shopping mall by an underground tunnel, the sphere appears to bob in the marina like, well, an apple.

Apple describes the orb as "a first-of-its-kind, all-glass dome structure that is fully self-supported, comprised of 114 pieces of glass with only 10 narrow vertical mullions for structural connection." The glass is lined with custom baffles contoured to block daytime glare. The company says the dome was inspired by the Pantheon in Rome.

Images of the interior show sunlight pouring through an oculus at its apex. A ring of trees shades customers as they peer into Apple products displayed on the company's trademark maple tables. The store includes an enormous "video wall," which Apple says will serve as the backdrop for Today at Apple sessions featuring local artists, musicians, and creators. There's also an underwater "Boardroom" on the lower level for training sessions with developers and entrepreneurs.

And at night the glass dome glows. Early images of the exterior suggest the structure is a departure from Apple's signature minimalism. In many photos, the orb's lower half is suffused in purple, green, and gold light, while one side projects a neon red image of the Apple logo that casts a shimmering reflection across the bay.

9to5Mac reports that the sphere's nighttime glow is meant to evoke the design of traditional lanterns carried during Singapore's mid-autumn festival." It is certainly lighting up Instagram.

Not everyone is a fan. "Beyond hideous," groused one reader under this report in Dezeen.com. "How did this monstrosity ever get past the veto pen of the design directors at F&P or the team at Apple who get tasked with maintaining order and brand standards?" fumed another.

In fact, the store is a coup for Foster + Partners, the firm Apple has retained to design all its freestanding stores since 2016. Hong Kong, where I live, is choc-a-bloc with F+P projects, including HSBC's Hong Kong headquarters, the Hong Kong airport, and the ambitious new West Kowloon Cultural District. But for the past decade, the most distinctive feature of Singapore's downtown skyline has been the Marina Bay Sands complex designed by Boston-based Moshe Safdie.

You may recall MBS from the money shots in Crazy Rich Asians, with its three curved skyscrapers topped by a cantilevered skypark resembling a giant surfboard. At the base of those towers, Sadfie designed two angular 'crystal pavilions.' The northern pavilion remains, and is occupied by Louis Vuitton. But the southern pavilion, which used to house a flashy nightclub, is the site of Apple's new store. Now, like a cheeky photo bomber, Apple's orb bobs in the marina and uses Safdie's towers as dramatic backdrop.

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