2022年美國拉斯維加斯消費類電子產(chǎn)品展(CES)的規(guī)模,現(xiàn)在與兩周前相比,,可不能同日而語,。
兩年來,各路參展商和與會者都沒有進行線下集會,,本次展會屬于新冠疫情爆發(fā)以來首次,,意味著大型線下集會再次成為可能。誰知,,奧密克戎變種病毒開始像野火一樣在美國蔓延,,讓一些知名參展商打消了這個念頭。
T-Mobile是第一個退出CES線下展會的,,緊隨其后的是亞馬遜(Amazon),、Facebook母公司Meta、谷歌(Google),、英特爾(Intel),、微軟(Microsoft)和芯片制造商AMD等,。
雖然退堂鼓陣陣響起,但展會仍將召開,,即便時長被迫縮短,,難如主辦方美國消費技術(shù)協(xié)會(CTA)最初所愿。該協(xié)會曾經(jīng)明確表示,,展會將于線上線下同步進行,。但在2021年12月31日又表示,出于安全考慮,,展會將提前一天(于1月7日)結(jié)束,。
最大的問題是:會有人去現(xiàn)場參觀這些線下展位嗎?
預計今年到現(xiàn)場參會的人數(shù)將明顯少于2020年的18.2萬人,。因為近期新冠肺炎確診病例數(shù)量驚人且新增不斷,,包括《財富》雜志在內(nèi)的許多主要媒體已經(jīng)決定,不派記者參加此次展會,。和2021年一樣,,美國消費技術(shù)協(xié)會也將舉辦線上活動,與線下展會相結(jié)合,。但對許多人來說,,線下的展會現(xiàn)場才是重點。這也相當于一個試驗,,看以往的慣例做法,,在新冠疫情的時代是否仍然吃得開。
美國消費技術(shù)協(xié)會的主席加里·夏皮羅堅持認為,,答案是肯定的,。
他在LinkedIn的一篇帖子中寫道:“成千上萬的企業(yè)都指望著我們。CES是一場非常重要的商業(yè)活動,,很多中小企業(yè)一年的成敗都在此一舉,。很多企業(yè)已經(jīng)聯(lián)系我們,,敦促我們舉行線下活動……在新冠疫情爆發(fā)以來的兩年里,,我們領(lǐng)悟到了很多,尤其是人類切實需要與他人交流相處,。面對面的線下聚會有助于人與人之間建立關(guān)系,、發(fā)現(xiàn)和學習新事物,以及更好地交流溝通,。此外,,雖然要謹慎行事,但我們有理由保持樂觀,。因為奧密克戎變種病毒雖然傳染性更強,,但研究表明,,接種新冠疫苗的人感染此種病毒患上重癥的風險是最小的?!?/p>
不過,,許多中小企業(yè)之所以推動舉辦線下展會,理由可能各不相同,。
美國性用品品牌OhMiBod的創(chuàng)始人及首席執(zhí)行官蘇琪·鄧納姆說:“如果由于某種原因,,CES不能如期舉行,(美國消費技術(shù)協(xié)會)會把展商交納的參會資金保留到明年,?!边^去十年,OhMiBod都參加了CES,,但今年卻沒有申請參會,。“對于規(guī)模比較小的公司來說,,這需要一筆相當數(shù)目的資金,。我們不想押注于此……考慮到當前的新冠疫情狀況,我們不知道能夠有多少潛在客戶會派人來參加線下活動,,這也是出于性價比的考慮,。”
據(jù)美國消費技術(shù)協(xié)會稱,,超過2200家參展商已經(jīng)確認參加今年的CES線下展會,。一些大公司仍在此列。電視機制造商LG和三星(Samsung),,以及索尼(Sony),、英偉達(Nvidia)和福特(Ford)也將參加線下展會(但通用汽車不參加)。三星的首席執(zhí)行官韓鐘熙(Jong-Hee Han)和高通(Qualcomm)的首席執(zhí)行官安蒙(Cristiano Amon)等高管也將到場發(fā)表主題演講,。
2022 CES主要看點
新款電視,、汽車技術(shù)(今年展區(qū)面積為60萬平方英尺)和古怪的小玩意將一如既往地占據(jù)大部分新聞頭條。但今年的CES也開辟了新的領(lǐng)域,。
食品技術(shù)展區(qū)將突出展示許多內(nèi)容,,包括植物性蛋白質(zhì)、智能農(nóng)業(yè),,以及可持續(xù)發(fā)展相關(guān)技術(shù),。此外,CES將首次為太空技術(shù)開辟一個專門的展區(qū),,其中太空運輸工具開發(fā)商Sierra Space的有翼商業(yè)航天飛機“追夢者號”(Dream Chaser)或為最大亮點,。這種太空運載工具旨在用來把宇航員運送到國際空間站(International Space Station)和其他位于近地軌道上的目的地。
毫無疑問,醫(yī)療技術(shù)將成為2022年CES的一大焦點,。醫(yī)療技術(shù)展區(qū)原位于CES的威尼斯酒店分會場,,今年已經(jīng)被移至主會場拉斯維加斯會議中心(Las Vegas Convention Center)。該類別將展出包括遠程醫(yī)療和自我健康管理等領(lǐng)域的新技術(shù),。雖然肯定有一些公司傾向于探索新冠疫情主題和相關(guān)領(lǐng)域,,但從吸奶器到胰島素監(jiān)測的傳統(tǒng)數(shù)字健康產(chǎn)品將占大部分。
為了強調(diào)健康科技產(chǎn)業(yè)的參與,,雅培(Abbott)的首席執(zhí)行官羅伯特·福特將發(fā)表主旨演講,。
很多公司也都在熱議非同質(zhì)化代幣(NFT)、數(shù)字藝術(shù)和元宇宙(metaverse),, Facebook的創(chuàng)始人馬克·扎克伯格最近表示,,虛擬現(xiàn)實將是未來的主宰。
首屆CES舉辦于50多年前,,許多在此首次亮相的產(chǎn)品,,日后都一鳴驚人,包括DVD,、VCR,、CD播放器和Xbox電子游戲機??紤]到CES在行業(yè)中的份量,,許多計劃在今年晚些時候舉辦大型貿(mào)易展會的其他組織者都將關(guān)注本次CES的舉行情況,想看它如何應對目前的新局勢,。
如果CES能夠成功舉辦,,而且沒有引起新冠肺炎的大規(guī)模傳播,那么即使以現(xiàn)在縮水了的規(guī)模,,也可能會在很大程度上激活拉斯維加斯的經(jīng)濟發(fā)展,。據(jù)拉斯維加斯會議和旅游局(Las Vegas Convention and Visitors Authority)的數(shù)據(jù)顯示,2019年,,包括拉斯維加斯在內(nèi),,在內(nèi)華達州南部舉行的會議約有660萬人參加,產(chǎn)生了114億美元的經(jīng)濟效益,。
CES的參會者必須出示新冠疫苗接種證明才可以進入展會現(xiàn)場,。并且,所有室內(nèi)展覽設(shè)施,、主題演講會場,,以及交通運輸設(shè)施內(nèi),,人們都必須佩戴口罩,。2021年12月中旬,美國消費技術(shù)協(xié)會宣布,線下參會者領(lǐng)取展會徽章時,,也將同時發(fā)放兩套COVID-19核酸自檢測試劑,。盡管該組織鼓勵參會者在現(xiàn)場或出發(fā)前進行核酸檢測,但這并不是強制要求,。(財富中文網(wǎng))
譯者:Transn
2022年美國拉斯維加斯消費類電子產(chǎn)品展(CES)的規(guī)模,,現(xiàn)在與兩周前相比,可不能同日而語,。
兩年來,,各路參展商和與會者都沒有進行線下集會,本次展會屬于新冠疫情爆發(fā)以來首次,,意味著大型線下集會再次成為可能,。誰知,奧密克戎變種病毒開始像野火一樣在美國蔓延,,讓一些知名參展商打消了這個念頭,。
T-Mobile是第一個退出CES線下展會的,緊隨其后的是亞馬遜(Amazon),、Facebook母公司Meta,、谷歌(Google)、英特爾(Intel),、微軟(Microsoft)和芯片制造商AMD等,。
雖然退堂鼓陣陣響起,但展會仍將召開,,即便時長被迫縮短,,難如主辦方美國消費技術(shù)協(xié)會(CTA)最初所愿。該協(xié)會曾經(jīng)明確表示,,展會將于線上線下同步進行,。但在2021年12月31日又表示,出于安全考慮,,展會將提前一天(于1月7日)結(jié)束,。
最大的問題是:會有人去現(xiàn)場參觀這些線下展位嗎?
預計今年到現(xiàn)場參會的人數(shù)將明顯少于2020年的18.2萬人,。因為近期新冠肺炎確診病例數(shù)量驚人且新增不斷,,包括《財富》雜志在內(nèi)的許多主要媒體已經(jīng)決定,不派記者參加此次展會,。和2021年一樣,,美國消費技術(shù)協(xié)會也將舉辦線上活動,與線下展會相結(jié)合,。但對許多人來說,,線下的展會現(xiàn)場才是重點。這也相當于一個試驗,看以往的慣例做法,,在新冠疫情的時代是否仍然吃得開,。
美國消費技術(shù)協(xié)會的主席加里·夏皮羅堅持認為,答案是肯定的,。
他在LinkedIn的一篇帖子中寫道:“成千上萬的企業(yè)都指望著我們,。CES是一場非常重要的商業(yè)活動,很多中小企業(yè)一年的成敗都在此一舉,。很多企業(yè)已經(jīng)聯(lián)系我們,,敦促我們舉行線下活動……在新冠疫情爆發(fā)以來的兩年里,我們領(lǐng)悟到了很多,,尤其是人類切實需要與他人交流相處,。面對面的線下聚會有助于人與人之間建立關(guān)系、發(fā)現(xiàn)和學習新事物,,以及更好地交流溝通,。此外,雖然要謹慎行事,,但我們有理由保持樂觀,。因為奧密克戎變種病毒雖然傳染性更強,但研究表明,,接種新冠疫苗的人感染此種病毒患上重癥的風險是最小的,。”
不過,,許多中小企業(yè)之所以推動舉辦線下展會,,理由可能各不相同。
美國性用品品牌OhMiBod的創(chuàng)始人及首席執(zhí)行官蘇琪·鄧納姆說:“如果由于某種原因,,CES不能如期舉行,,(美國消費技術(shù)協(xié)會)會把展商交納的參會資金保留到明年?!边^去十年,,OhMiBod都參加了CES,但今年卻沒有申請參會,?!皩τ谝?guī)模比較小的公司來說,這需要一筆相當數(shù)目的資金,。我們不想押注于此……考慮到當前的新冠疫情狀況,,我們不知道能夠有多少潛在客戶會派人來參加線下活動,這也是出于性價比的考慮,?!?/p>
據(jù)美國消費技術(shù)協(xié)會稱,,超過2200家參展商已經(jīng)確認參加今年的CES線下展會。一些大公司仍在此列,。電視機制造商LG和三星(Samsung),以及索尼(Sony),、英偉達(Nvidia)和福特(Ford)也將參加線下展會(但通用汽車不參加),。三星的首席執(zhí)行官韓鐘熙(Jong-Hee Han)和高通(Qualcomm)的首席執(zhí)行官安蒙(Cristiano Amon)等高管也將到場發(fā)表主題演講。
2022 CES主要看點
新款電視,、汽車技術(shù)(今年展區(qū)面積為60萬平方英尺)和古怪的小玩意將一如既往地占據(jù)大部分新聞頭條,。但今年的CES也開辟了新的領(lǐng)域。
食品技術(shù)展區(qū)將突出展示許多內(nèi)容,,包括植物性蛋白質(zhì),、智能農(nóng)業(yè),以及可持續(xù)發(fā)展相關(guān)技術(shù),。此外,,CES將首次為太空技術(shù)開辟一個專門的展區(qū),其中太空運輸工具開發(fā)商Sierra Space的有翼商業(yè)航天飛機“追夢者號”(Dream Chaser)或為最大亮點,。這種太空運載工具旨在用來把宇航員運送到國際空間站(International Space Station)和其他位于近地軌道上的目的地,。
毫無疑問,醫(yī)療技術(shù)將成為2022年CES的一大焦點,。醫(yī)療技術(shù)展區(qū)原位于CES的威尼斯酒店分會場,,今年已經(jīng)被移至主會場拉斯維加斯會議中心(Las Vegas Convention Center)。該類別將展出包括遠程醫(yī)療和自我健康管理等領(lǐng)域的新技術(shù),。雖然肯定有一些公司傾向于探索新冠疫情主題和相關(guān)領(lǐng)域,,但從吸奶器到胰島素監(jiān)測的傳統(tǒng)數(shù)字健康產(chǎn)品將占大部分。
為了強調(diào)健康科技產(chǎn)業(yè)的參與,,雅培(Abbott)的首席執(zhí)行官羅伯特·福特將發(fā)表主旨演講,。
很多公司也都在熱議非同質(zhì)化代幣(NFT)、數(shù)字藝術(shù)和元宇宙(metaverse),, Facebook的創(chuàng)始人馬克·扎克伯格最近表示,,虛擬現(xiàn)實將是未來的主宰。
首屆CES舉辦于50多年前,,許多在此首次亮相的產(chǎn)品,,日后都一鳴驚人,包括DVD,、VCR,、CD播放器和Xbox電子游戲機??紤]到CES在行業(yè)中的份量,,許多計劃在今年晚些時候舉辦大型貿(mào)易展會的其他組織者都將關(guān)注本次CES的舉行情況,,想看它如何應對目前的新局勢。
如果CES能夠成功舉辦,,而且沒有引起新冠肺炎的大規(guī)模傳播,,那么即使以現(xiàn)在縮水了的規(guī)模,也可能會在很大程度上激活拉斯維加斯的經(jīng)濟發(fā)展,。據(jù)拉斯維加斯會議和旅游局(Las Vegas Convention and Visitors Authority)的數(shù)據(jù)顯示,,2019年,包括拉斯維加斯在內(nèi),,在內(nèi)華達州南部舉行的會議約有660萬人參加,,產(chǎn)生了114億美元的經(jīng)濟效益。
CES的參會者必須出示新冠疫苗接種證明才可以進入展會現(xiàn)場,。并且,,所有室內(nèi)展覽設(shè)施、主題演講會場,,以及交通運輸設(shè)施內(nèi),,人們都必須佩戴口罩。2021年12月中旬,,美國消費技術(shù)協(xié)會宣布,,線下參會者領(lǐng)取展會徽章時,也將同時發(fā)放兩套COVID-19核酸自檢測試劑,。盡管該組織鼓勵參會者在現(xiàn)場或出發(fā)前進行核酸檢測,,但這并不是強制要求。(財富中文網(wǎng))
譯者:Transn
Two weeks ago, CES 2022 was a far different show.
Exhibitors and some attendees were prepared to gather for the first time in two years—and mark the return of big in-person conventions. Then the Omicron variant began to spread like wildfire across the U.S.—and some of the big exhibitors changed their mind.
T-Mobile was the first to drop out, followed by Amazon, Facebook parent Meta, Google, Intel, Microsoft, and chipmaker AMD, among others.
But despite those withdrawals, the show will go on—albeit not as long as show organizers had hoped. The Consumer Technology Association (CTA), which hosts CES, has made it clear it plans to move forward with both an in-person and virtual version of the show, but announced on Dec. 31 that it would close the event a day earlier than planned (on Jan. 7) owing to safety concerns.
The big question is: Will anyone be there to visit those booths in person?
Crowds at the in-person version of the show were expected to be notably smaller than 2020’s 182,000 people. But many major media outlets, including Fortune, have opted not to send reporters to the show, given the high (and growing) number of COVID-19 cases. Like last year, the CTA will offer a digital version of its event, making it a hybrid. But for many people, the focus was on that live show, which was meant to serve as a test case for whether conventions, as we know them, are viable in the COVID era.
Gary Shapiro, president of the CTA, maintains they still are.
“Thousands of businesses are relying on us,” he said on a LinkedIn post. “CES is an essential business event and can make or break a year for small and midsize companies. I’ve heard from many of these companies, urging us to move forward with an in-person show…We’ve learned so much from the pandemic over the past two years—especially on the deep human need to be with other people. Gathering in person helps us to build relationships, discover and learn new things, and communicate better. Moreover, there is cause for cautious optimism. While more contagious, studies indicate the Omicron variant presents minimal risk of serious illness for vaccinated people.”
For many of those small and medium-size businesses, though, the urge to move forward with a live show could have different origins.
“If, for some reason, they can’t hold CES, [the CTA] holds your funds until the next year,” says Suki Dunham, founder and CEO of sexual wellness firm OhMiBod, which has exhibited at CES for the past 10 years, but chose not to attend this year. “For a smaller company, that’s pretty big dollars. We didn’t want to gamble on that…We also wondered how many potential customers would be sending their staff to the event given the state of things, which of course translates to the cost-benefit analysis.”
Over 2,200 exhibitors are confirmed to exhibit in person at the 2022 CES, according to the CTA. And some major companies are still planning to attend. TV manufacturers LG and Samsung plan to be there. So do Sony, Nvidia, and Ford (though General Motors will no longer attend in person). Top executives will also be on hand, with keynotes expected from Samsung CEO Jong-Hee Han and Qualcomm CEO Cristiano Amon, among others.
CES focuses in 2022
As always, new TVs, automotive tech (which will occupy 600,000 square feet of floor space this year), and oddball gadgets will command many of the headlines. But this year’s CES is also branching into new territory.
A food tech space will highlight everything from plant-based proteins to smart farming to sustainability. And for the first time, CES will have a dedicated area for space tech, with Sierra Space’s Dream Chaser likely to be the big draw. The space shuttle–like vehicle is designed to ferry crews to the International Space Station and other low-Earth orbit destinations.
Not surprisingly, health tech will be a big focus in 2022. Formerly housed in the Venetian hotel, one of the show’s offshoot locations, it has been moved this year to the main event at the Las Vegas Convention Center. The category will include telemedicine and new technology for managing your own health. While there are certain to be companies leaning into COVID-themed and COVID-adjacent areas, traditional digital health products—from breast pumps to insulin monitoring—will be broadly represented as well.
And to emphasize the arrival of the health-tech industry, Abbott CEO Robert Ford will give a CES keynote talk.
In another sign of what’s hot, you can expect a lot of companies to talk about non-fungible tokens (NFTs), digital art, and the metaverse, the virtual reality playland that Facebook founder Mark Zuckerberg recently said would constitute the landscape of the future.
CES, first held over 50 years ago, has been the launchpad for many products that ultimately became blockbusters, including DVDs, VCRs, CD players, and the Xbox video game console. And considering its weight in the industry, organizers of other major trade shows planned for later this year will be watching to see how CES handles the new reality.
If CES, even in its now-reduced size, is a success—without becoming a COVID superspreader event—it could restart what is a big chunk of the Las Vegas economy. Conventions in southern Nevada, including Las Vegas, had an estimated 6.6 million attendees in 2019, according to the Las Vegas Convention and Visitors Authority, generating $11.4 billion in economic benefits.
CES attendees will have to show proof of vaccination to get into the show and will be required to wear masks at all indoor exhibit facilities and keynotes, and in CES transportation services. In mid-December, the CTA announced in-person attendees would be provided with two COVID-19 self-tests when they pick up their show badges. Although the group has encouraged show-goers to take a test, either on site or before leaving home, no one is required to do so.