
? Chipotle首席執(zhí)行官斯科特·博特賴特表示,,這家休閑快餐連鎖店正在以“指數(shù)級(jí)速度”擴(kuò)張,,計(jì)劃今年新開超過300家門店。博特賴特對(duì)《財(cái)富》雜志表示,,實(shí)現(xiàn)這一增長的關(guān)鍵在于新的人工智能技術(shù),,如其招聘平臺(tái)“Ava Cado”。
如果你喜歡碗裝餐,、墨西哥玉米餅和墨西哥卷餅,,那么有個(gè)好消息:在你家附近可能很快就會(huì)新開一家Chipotle。
該公司目前經(jīng)營著超過3,700家餐廳,,但其雄心勃勃的目標(biāo)是僅在美國和加拿大就將門店數(shù)量擴(kuò)大到7,000家,。近日在《財(cái)富》首席運(yùn)營官峰會(huì)上,Chipotle首席執(zhí)行官斯科特·博特賴特透露,,公司幾乎每天都在擴(kuò)張,。
博特賴特對(duì)《財(cái)富》雜志的克里斯汀·斯托勒表示:“今年我們幾乎每24小時(shí)就會(huì)新開一家Chipotle餐廳。如果你考慮我們未來的增長,,那么尋找能力出眾,、目標(biāo)驅(qū)動(dòng)、注重價(jià)值的員工,,對(duì)我們品牌而言,,其重要性可能比以往任何時(shí)候都更加關(guān)鍵?!?/p>
Chipotle目前擁有超過13萬名員工,,并且也計(jì)劃在墨西哥擴(kuò)張。博特賴特承認(rèn),,使用人工智能技術(shù)大大加快了招聘進(jìn)程,。去年,Chipotle推出了其人工智能招聘平臺(tái)Ava Cado,。博特賴特稱,,自那以后,,招聘時(shí)間縮短了75%。
盡管在招聘過程中使用人工智能對(duì)人力資源專業(yè)人士來說可能是個(gè)不受歡迎的信號(hào),,但博特賴特表示,,人工智能在各行各業(yè)的業(yè)務(wù)中都有一席之地。
他表示:“利用人工智能技術(shù)不僅幫助我們維持餐廳人手充足,,還確保我們擁有業(yè)內(nèi)可用的頂尖人才,。”
人工智能可能會(huì)讓你下次買Chipotle碗裝餐時(shí)獲得折扣
盡管Chipotle加入了眾多公司的行列,,在業(yè)務(wù)中積極應(yīng)用人工智能技術(shù),,但博特賴特表示,短期內(nèi)別指望會(huì)有機(jī)器人給你卷墨西哥卷餅(不過,,它可能在給你做鱷梨醬),。
他補(bǔ)充道:“我們不是要取代人的體驗(yàn),而是要消除浪費(fèi),,擴(kuò)展或提升團(tuán)隊(duì)成員的體驗(yàn),。”
該公司還在其獎(jiǎng)勵(lì)系統(tǒng)中應(yīng)用了這項(xiàng)技術(shù),。博特賴特表示,,如果顧客在過去兩周內(nèi)沒有進(jìn)行過消費(fèi),他們可能會(huì)收到一項(xiàng)優(yōu)惠,,以吸引他們進(jìn)店消費(fèi),,隨著時(shí)間的推移優(yōu)惠力度將遞增。人工智能技術(shù)正根據(jù)用戶的個(gè)性化偏好和整體品牌使用情況,,為其量身定制優(yōu)惠。
盡管博特賴特去年才剛接任首席執(zhí)行官(此前他擔(dān)任了七年多的首席運(yùn)營官),,但他承認(rèn),,他利用新技術(shù)和新舉措擴(kuò)大公司規(guī)模的嘗試,成功與否最終取決于顧客是否喜歡其產(chǎn)品,。
他表示:“顧客來Chipotle是為了享用美食,。”(財(cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
? Chipotle首席執(zhí)行官斯科特·博特賴特表示,,這家休閑快餐連鎖店正在以“指數(shù)級(jí)速度”擴(kuò)張,,計(jì)劃今年新開超過300家門店。博特賴特對(duì)《財(cái)富》雜志表示,,實(shí)現(xiàn)這一增長的關(guān)鍵在于新的人工智能技術(shù),,如其招聘平臺(tái)“Ava Cado”。
如果你喜歡碗裝餐,、墨西哥玉米餅和墨西哥卷餅,,那么有個(gè)好消息:在你家附近可能很快就會(huì)新開一家Chipotle,。
該公司目前經(jīng)營著超過3,700家餐廳,但其雄心勃勃的目標(biāo)是僅在美國和加拿大就將門店數(shù)量擴(kuò)大到7,000家,。近日在《財(cái)富》首席運(yùn)營官峰會(huì)上,,Chipotle首席執(zhí)行官斯科特·博特賴特透露,公司幾乎每天都在擴(kuò)張,。
博特賴特對(duì)《財(cái)富》雜志的克里斯汀·斯托勒表示:“今年我們幾乎每24小時(shí)就會(huì)新開一家Chipotle餐廳,。如果你考慮我們未來的增長,那么尋找能力出眾,、目標(biāo)驅(qū)動(dòng),、注重價(jià)值的員工,對(duì)我們品牌而言,,其重要性可能比以往任何時(shí)候都更加關(guān)鍵,。”
Chipotle目前擁有超過13萬名員工,,并且也計(jì)劃在墨西哥擴(kuò)張,。博特賴特承認(rèn),使用人工智能技術(shù)大大加快了招聘進(jìn)程,。去年,,Chipotle推出了其人工智能招聘平臺(tái)Ava Cado。博特賴特稱,,自那以后,,招聘時(shí)間縮短了75%。
盡管在招聘過程中使用人工智能對(duì)人力資源專業(yè)人士來說可能是個(gè)不受歡迎的信號(hào),,但博特賴特表示,,人工智能在各行各業(yè)的業(yè)務(wù)中都有一席之地。
他表示:“利用人工智能技術(shù)不僅幫助我們維持餐廳人手充足,,還確保我們擁有業(yè)內(nèi)可用的頂尖人才,。”
人工智能可能會(huì)讓你下次買Chipotle碗裝餐時(shí)獲得折扣
盡管Chipotle加入了眾多公司的行列,,在業(yè)務(wù)中積極應(yīng)用人工智能技術(shù),,但博特賴特表示,短期內(nèi)別指望會(huì)有機(jī)器人給你卷墨西哥卷餅(不過,,它可能在給你做鱷梨醬),。
他補(bǔ)充道:“我們不是要取代人的體驗(yàn),而是要消除浪費(fèi),,擴(kuò)展或提升團(tuán)隊(duì)成員的體驗(yàn),。”
該公司還在其獎(jiǎng)勵(lì)系統(tǒng)中應(yīng)用了這項(xiàng)技術(shù),。博特賴特表示,,如果顧客在過去兩周內(nèi)沒有進(jìn)行過消費(fèi),,他們可能會(huì)收到一項(xiàng)優(yōu)惠,以吸引他們進(jìn)店消費(fèi),,隨著時(shí)間的推移優(yōu)惠力度將遞增,。人工智能技術(shù)正根據(jù)用戶的個(gè)性化偏好和整體品牌使用情況,為其量身定制優(yōu)惠,。
盡管博特賴特去年才剛接任首席執(zhí)行官(此前他擔(dān)任了七年多的首席運(yùn)營官),,但他承認(rèn),他利用新技術(shù)和新舉措擴(kuò)大公司規(guī)模的嘗試,,成功與否最終取決于顧客是否喜歡其產(chǎn)品,。
他表示:“顧客來Chipotle是為了享用美食?!保ㄘ?cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
? Chipotle CEO Scott Boatwright says the fast-casual chain is expanding at an “exponential rate,” with plans to open more than 300 new locations this year. Key to making the growth happen is new AI technology, like its hiring platform, “Ava Cado,” Boatwright tells Fortune.
If you’re a fan of bowls, tacos, and burritos, there’s good news: there might be a Chipotle opening in your neighborhood soon.
The company currently operates over 3,700 restaurants, but it has ambitious goals to expand to 7,000 locations in the U.S. and Canada alone. On stage at Fortune’s COO summit today, Chipotle CEO Scott Boatwright revealed that the company is expanding nearly by the day.
“We will open a new Chipotle restaurant this year almost every 24 hours,” Boatwright said to Fortune’s Kristin Stoller. “And if you think about the growth that’s ahead of us and the need for highly capable, purpose driven, value oriented individuals is more critical today than it probably ever has been for our brand.”
Chipotle currently employs over 130,000 employees—and with expansion also planned for Mexico, Boatwright admitted that using AI technology has made the hiring process much quicker. Last year, Chipotle introduced “Ava Cado,” the company’s AI hiring platform, and since then, Boatwright said hiring times have been reduced by 75%.
And while the use of AI in the hiring process may be an unwelcome sign for human resource professionals, Boatwright said AI has a place in business across all verticals and industries.
“This not only helps us keep our restaurant staffed, but ensures we have the best talent that’s available in the industry,” he said.
AI might give you a discount on your next Chipotle bowl
While Chipotle is joining the long list of companies embracing AI across its business, Boatwright said you shouldn’t expect to have a robot folding your burrito anytime soon (though, it may be making your guacamole).
“We don’t look to replace the human experience, we look to remove waste and expand or enhance the team member experience,” he added.
The company is also using the technology within its rewards system. If a customer hasn’t made a purchase in the last two weeks, Boatwright said they may be offered a deal that will escalate over time to get the customer to come into the store. AI technology is helping tailor the deals to the individual based on their personalization and overall brand usage.
And while Boatwright only just became CEO last year—after serving as COO for over seven years—he admitted his attempts to scale the company with new technology and initiatives will only work if customers enjoy the product.
“Customers come to Chipotle for the food,” he said.