????萊本索爾還沒開始關(guān)注怎么讓網(wǎng)站賺錢,，也拒絕透露網(wǎng)站的實(shí)際流量,。盡管她希望“運(yùn)動(dòng)風(fēng)尚”以后能成為一個(gè)電商網(wǎng)站——目前網(wǎng)站上給出了其它一些電商網(wǎng)站的鏈接——她希望先專心“通過社交媒體、合作關(guān)系及培養(yǎng)受眾”來增加網(wǎng)站的“吸引力”,。

????到底哪些人算網(wǎng)站的受眾呢,？萊本索爾的設(shè)想是，吸引一些像她一樣的讀者（也是潛在的買家）——也就是那些不僅對運(yùn)動(dòng)感興趣,，也熱衷時(shí)尚,、藝術(shù)和攝影的人,。至于“運(yùn)動(dòng)風(fēng)尚”以后會(huì)不會(huì)變成紙質(zhì)雜志,，萊本索爾毫不猶豫地給出了肯定的回答，“會(huì)是一本體現(xiàn)我自己辦刊理念的雜志,，不是一本簡編的出版物,，它應(yīng)該是一本拉風(fēng)的運(yùn)動(dòng)期刊”。未來幾年間,，她甚至設(shè)想“運(yùn)動(dòng)風(fēng)尚”會(huì)發(fā)展成高端精品連鎖店,，就像巴黎的柯萊特（Colette）和紐約的“周六沖浪”（Saturday Surf，時(shí)尚沖浪用品品牌店——譯注）一樣,。

????她的設(shè)想是,，到那時(shí)要做的也是小型連鎖店的概念。她說：“限量版精品合作店現(xiàn)在確實(shí)很流行,?！彼傅氖悄切r(shí)尚產(chǎn)品與運(yùn)動(dòng)產(chǎn)品成功對接的合作店，如米莉（Milly）女裝和斯佩里帆布鞋（Sperry Topsider）的合作,，以及Pret-a-Surf（女性泳衣品牌——譯注）和J. Crew（時(shí)裝品牌）的合作,，這種合作模式就是一個(gè)比較知名的品牌與知名度較小的生活類品牌聯(lián)袂拓展市場,。她說：“通過建立這么一個(gè)小型的精品店，就能和大牌合作,，把自己的品牌和它放在一起——讓兩者的受眾都產(chǎn)生興趣,。”

????這些想法對這么一個(gè)羽翼未豐的小網(wǎng)站來說未免顯得有點(diǎn)過于雄心勃勃,，但萊本索爾顯然對未來毫不畏懼,。“我覺得每個(gè)人都對與運(yùn)動(dòng)有關(guān)的生活方式有興趣,，但還沒人把它們放在一個(gè)地方集中展示,。”運(yùn)動(dòng)產(chǎn)品是個(gè)很大的領(lǐng)域,，因此很難想象消費(fèi)者最感興趣的點(diǎn)在哪里,，而萊本索爾計(jì)劃從小處做起，看客戶會(huì)把自己帶向何方,。對她來說,，這番事業(yè)更多是為了打造一種“運(yùn)動(dòng)風(fēng)尚”文化而非“運(yùn)動(dòng)風(fēng)尚”生意——她希望后者會(huì)隨著前者自發(fā)產(chǎn)生。如果夢想成真,，它將為各種具備商業(yè)頭腦的藝術(shù)專業(yè)人士帶來啟發(fā),，同時(shí)也將掀開萊本索爾家族事業(yè)的新篇章。（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)??

????Lebenthal's not focused on monetizing the site yet, and she declines to provide any metrics on traffic. Though she expects Style of Sport will become an e-commerce destination in the future -- the site currently links to websites where products can be purchased -- she wants to first focus on "gaining traction through social media, partnerships, and building an audience" for the site.

????What kind of audience? Lebenthal imagines drawing a following of readers (and potential shoppers) much like herself – those interested not only in sport, but also in fashion, art, and photography. As for the question of whether Style of Sport has any future as a print magazine, Lebenthal's answer is a resounding yes, "and a magazine the way I want to do a magazine, not a dumbed down publication, but a chic, glossy, journal of sport." In the next few years, she even sees Style of Sport growing into a chain of high-end boutiques akin to Colette in Paris and Saturday Surf in New York.

????Until then, she has smaller-scale retail ideas in mind. "Limited edition partnerships are really popular right now," she says, referencing successful fashion–sport collaborations like Milly and Sperry Topsider, and Pret-a-Surf and J.Crew where more well-known brands have teamed up with smaller, lesser known lifestyle brands. "By doing a small capsule collection, you partner with an established brand, and put your name with their name in it – creating an interest you can tag to audiences on both sides."

????Although all this may seem like quite a leap for a fledgling website, Lebenthal is undaunted. "I think everyone is interested in the sporting lifestyle, but no one is really putting it together in one place." For a domain as large as sports, it's difficult to anticipate where consumer interest will be strongest; Lebenthal plans to start small and see where her customers take her. For her, it's more about creating a Style of Sport culture, as opposed to a Style of Sport business—she hopes the latter will follow the former. If that does happen, it will be an inspiration to business-minded art majors everywhere, and another chapter for the Lebenthal family as well.