說到莫博,，人們就會聯(lián)想到飽覽地球上最為壯觀的野生動(dòng)物,。這個(gè)位于博茨瓦納奧卡萬戈三角洲的偏僻營地樹立了奢華住宿的標(biāo)桿，當(dāng)時(shí),，行業(yè)生態(tài)旅游用品先驅(qū)Wilderness Safari于1999年接管了這里,。公司大膽拋棄了三角洲地區(qū)以前粗狂的標(biāo)準(zhǔn),，將營地轉(zhuǎn)化為了一個(gè)高檔目的地酒店，并提供5星級酒店的舒適體驗(yàn),，但公司并未因此而放松對低印跡設(shè)計(jì)和運(yùn)營的關(guān)注,。

在經(jīng)歷了19年的歷程和四次翻新之后，所有的高級裝飾仍然經(jīng)過了一番精心考慮,。新近翻修后的莫博擁有私密的遮陰陽臺,，以及私人泳池和俯瞰泛濫平原的舒適坐臥長椅、室內(nèi)室外淋浴,、塞滿了各類飲品的酒吧車,，甚至還有內(nèi)部康體中心，所有這些全部由太陽能供電,。

這種舒適體驗(yàn)是意料之中的事情，因?yàn)榫频昝咳嗣客砥饍r(jià)1990美元,。但高密織物和純銅浴缸只不過是該酒店其中的一個(gè)賣點(diǎn),。1993年加入公司的首席執(zhí)行官凱斯·文森特說：“我們的競爭對手是地球上的所有旅游勝地，并非只是非洲,。盡管營地的景色異常壯觀,，人們也不會再奢求其他的事情，但我們不能僅靠這一點(diǎn)來吸引人,?！?/p>

這也是為什么公司稱自己的使命在于保護(hù)和恢復(fù)非洲荒野：沒有動(dòng)物，也就沒有旅游狩獵酒店,。酒店通過多種方式來履行這一使命,。僅接受少數(shù)富有的游客不僅意味著暢通無阻的游覽體驗(yàn)，同時(shí)還能減少對動(dòng)物和其棲息環(huán)境的影響,。公司會在偏僻,、人跡罕至、有著多元化生物種群的地點(diǎn)設(shè)立站點(diǎn),，并借此恢復(fù)那里的土地,，協(xié)助大型物種的回歸。酒店旗下的非營利性機(jī)構(gòu)Wilderness Wildlife Trust在過去10年中已經(jīng)為100多個(gè)保護(hù)項(xiàng)目提供了自助,。

信托基金的一個(gè)顯著成功之處在于其犀牛再引入項(xiàng)目,。如今，如果旅行者在驅(qū)車游覽整個(gè)莫博營地的過程中有幸看到白犀牛和黑犀牛,，這是源于Wilderness酒店,、博茨瓦納野生動(dòng)物部以及博茨瓦納政府之間合作的成果。他們在遷移和打擊非法狩獵方面的聯(lián)合行動(dòng)將犀牛從本土滅絕的邊緣挽救了回來,。

但是保護(hù)也得靠人,。野生動(dòng)物生物學(xué)家,、狩獵旅行社Wild Source創(chuàng)始人比爾·基溫稱，Wilderness對社區(qū)賦權(quán)的關(guān)注是他向客戶推薦這家酒店的主要原因,?；鶞靥岬搅薈hildren in the Wilderness這個(gè)為居住在周邊村落的兒童提供生活技能和環(huán)保教育的項(xiàng)目。他說：“借此,，孩子們將有機(jī)會去體驗(yàn)該地區(qū)野生動(dòng)物寶貴資源,，并樹立正確的心態(tài)。這在當(dāng)?shù)厥趾币?，因?yàn)楫?dāng)?shù)厝宋ㄒ坏囊巴馍铙w驗(yàn)就是與動(dòng)物之間的沖突,。”除了為當(dāng)?shù)厝藥砉ぷ鳎ɑ鶞貙⑦@一點(diǎn)作為其項(xiàng)目運(yùn)行的先決條件）之外,，該項(xiàng)目還致力于培養(yǎng)未來的環(huán)保領(lǐng)袖,。

在這個(gè)越發(fā)崇尚“綠色清洗”的行業(yè)，Wilderness更多地被人們看作是一個(gè)由旅游業(yè)支撐的野生動(dòng)物保護(hù)公司,，而不是傳統(tǒng)的狩獵旅行運(yùn)營商,。這一點(diǎn)對于眾多旅行者來說十分重要。旅行網(wǎng)站Skift 2016年的調(diào)查發(fā)現(xiàn),，60%的美國人稱,，他們對于其休閑旅行的可持續(xù)性感到擔(dān)憂。

Wilderness并沒有因此而感到滿足,，而是為自己設(shè)定了遠(yuǎn)大的目標(biāo),。“我們正在考慮那些因長期戰(zhàn)亂而遭到破壞的地區(qū),，這些地區(qū)有可能在20年之內(nèi)成為10萬頭大象的家園,。這個(gè)數(shù)字可是著實(shí)不小?！蔽纳嘏d奮地說道,。（財(cái)富中文網(wǎng)）

Mombo. It’s a name synonymous with watching the world’s most majestic wildlife. The remote camp in Botswana’s Okavango Delta set the benchmark in luxury lodging when Wilderness Safaris, the industry’s pioneering ecotourism outfitter, took the reins in 1999. By boldly deviating from the once-rustic standards in the delta, the company transformed the camp into an upscale destination with five-star comforts—all while maintaining an uncompromising focus on low-footprint design and operations.

Nineteen years and a fourth renovation later, all the premium trappings are still dutifully considered. Mombo’s ?latest iteration has private, shaded verandas with individual plunge pools and plush daybeds overlooking the floodplains, indoor and outdoor showers, generously stocked bar carts, and even an on-site wellness center—all of which is 100% solar powered.

With rates starting at $1,990 a night per person, such comforts are certainly expected. But high thread counts and copper bathtubs are only part of the Wilderness appeal. “Our competition is any tourism destination on the planet, not just Africa,” says CEO Keith Vincent, who joined the company in 1993. “While the camp is spectacular, and you don’t want for anything, it could never be the only draw.”

That’s why the company’s stated mission is to conserve and restore Africa’s wilderness: no animals, no safari. This is achieved in several ways. Hosting a small number of well-paying visitors means not only unobstructed game viewing but also mitigating disruption to the animals and their habitat. The company sets up in remote, under-visited, and biodiverse locales where it can rehabilitate the land and facilitate the return of large animal species. Its nonprofit arm, the Wilderness Wildlife Trust, has funded more than 100 conservation projects in the past decade.

A notable success of the Trust is its rhino reintroduction program. If travelers have the privilege of observing white and black rhinos during their game drives throughout the Mombo concession today, it’s because of the partnership between Wilderness, Botswana’s Department of Wildlife, and the Botswana government. Their collaborative operations in translocation and anti-poaching brought black rhinos back from localized extinction.

But conservation is about people too. Bill Given, a wildlife biologist and founder of the Wild Source, a safari agency, says Wilderness’s attention to community empowerment is a major reason he recommends the outfitter to clients. Given mentions Children in the Wilderness, a program built around life skills and environmental education for children residing in neighboring villages. “It’s a brilliant opportunity for children to experience the treasure of wildlife in their region and have that be positive,” he says. “This can be rare in areas where the only wildlife experiences for locals are in conflict with animals.” More than creating jobs for locals—which Given points out is a prerequisite for operating—the program’s goal is developing the environmental leaders of tomorrow.

In an industry in which “greenwashing” is prevalent, Wilderness has earned a reputation as more of a conservation company funded by tourism than a traditional ?safari ?operator. That’s important for many travelers. Sixty percent of Americans said they were concerned with the sustainability of their leisure travels, according to a 2016 survey by travel website Skift.

Far from resting on that reputation, Wilderness has bold ambitions. “We’re looking into areas that have been devastated from years of war—areas that could potentially hold another 100,000 elephants in 20 years’ time,” says Vincent excitedly. “Isn’t that tremendous?”

A version of this article appears in the May 2019 issue of Fortune with the headline “An Adventure With Purpose.”