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女性康體教練:線(xiàn)上會(huì)員平臺(tái)成了疫情期唯一的收入來(lái)源

Emma Hinchliffe
2020-04-26

疫情改變了客戶(hù)的財(cái)務(wù)狀況,,讓這位小企業(yè)主心里充滿(mǎn)不安,。

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瑪麗莎·拉維雷特于2018年自立門(mén)戶(hù),為健康和康體行業(yè)的女教練提供指導(dǎo),。當(dāng)時(shí)經(jīng)濟(jì)正處于上揚(yáng)期,,所以對(duì)于自己的業(yè)務(wù),她充滿(mǎn)了信心,。

然而,,時(shí)過(guò)境遷,。拉維雷特發(fā)現(xiàn),,經(jīng)濟(jì)下行時(shí)期對(duì)于個(gè)體戶(hù)來(lái)說(shuō)又是另外一種境況。她說(shuō):“我必然要想很多事情,,如今,,在這場(chǎng)健康危機(jī)中一切都變了。在經(jīng)濟(jì)正常時(shí),,我對(duì)于財(cái)務(wù)的不確定性并不感到擔(dān)心,,而如今,我真的希望能夠擁有可預(yù)測(cè)的經(jīng)常性收入,?!?/p>

近期,《財(cái)富》雜志采訪(fǎng)了拉維雷特,詢(xún)問(wèn)了有關(guān)新冠病毒對(duì)其未來(lái)規(guī)劃的影響,,以及她的工作和前景因疫情發(fā)生了哪些變化,。

為簡(jiǎn)明起見(jiàn),以下對(duì)話(huà)內(nèi)容有所刪改,。

瑪麗莎·拉維雷特是Attune + Align的創(chuàng)始人,,該公司為女性提供專(zhuān)業(yè)教練指導(dǎo)服務(wù)。圖片來(lái)源:EMILIE BERS

《財(cái)富》:作為女性康體教練,,你的工作內(nèi)容都有哪些,?

拉維雷特:2018年7月,我辭去了作為中學(xué)西班牙教師的全職工作,。在私立學(xué)校教書(shū)是一份不錯(cuò)的差事,,能拿到各種福利和養(yǎng)老金計(jì)劃401(k),但我放棄了這份工作,,選擇了獨(dú)自打拼,。我的主要收入來(lái)源于餐飲服務(wù)和個(gè)人烹飪工作,如今,,我靠的是教練業(yè)務(wù)Attune + Align,,與健身與康體行業(yè)的專(zhuān)業(yè)人士一道,提供一對(duì)一的瑜伽,、冥想以及教練指導(dǎo)綜合服務(wù),。在這個(gè)行業(yè),很多人并沒(méi)有把大量的精力放在線(xiàn)上,。但我創(chuàng)建了網(wǎng)站,,包括瑜伽練習(xí)視頻和YouTube頻道,并提供社交媒體和新聞資訊策略,。我還在自家的在線(xiàn)瑜伽會(huì)員平臺(tái)上教授瑜伽,。

自新冠疫情發(fā)生之后,你的工作和收入發(fā)生了什么變化,?

當(dāng)我無(wú)法再教授瑜伽課時(shí),,我意識(shí)到線(xiàn)上會(huì)員平臺(tái)成了我唯一的收入來(lái)源,而且如今我也只能將精力和資源投入到這一塊,,但收入最高的是一對(duì)一教練培訓(xùn)業(yè)務(wù),。通常,我一次會(huì)指導(dǎo)1至2名客戶(hù),,但如今變成了4名,。費(fèi)用為3小時(shí)995美元,或者2300美元的4小時(shí)培訓(xùn)套餐,。

健身與康體專(zhuān)業(yè)人士在將其服務(wù)轉(zhuǎn)至線(xiàn)上時(shí)倍感壓力,。他們?cè)谶^(guò)去曾有過(guò)類(lèi)似打算,,但當(dāng)時(shí)并沒(méi)有這種緊迫感。如今,,他們需要第三方支付平臺(tái)和在線(xiàn)店面,。他們都說(shuō):“早知道6個(gè)月前就應(yīng)該做的,這樣的話(huà)我的網(wǎng)站也就能為應(yīng)對(duì)疫情做好準(zhǔn)備了,?!?/p>

最近幾周簽約的教練客戶(hù)都會(huì)和你談?wù)撌裁磧?nèi)容?這些康體專(zhuān)業(yè)人士是否對(duì)其業(yè)務(wù)感到擔(dān)憂(yōu),?

過(guò)去兩周我所共事的每一個(gè)人都松了一口氣,。即便未來(lái)依然存在眾多難以預(yù)料的挑戰(zhàn),但他們感覺(jué)自己終于不再將線(xiàn)上業(yè)務(wù)當(dāng)作一個(gè)可有可無(wú)的項(xiàng)目來(lái)看待,,而是意識(shí)到這是他們目前唯一的出路,,而且在眼下可能沒(méi)有其他的替代方案。

聽(tīng)起來(lái),,你教的這些教練客戶(hù)都已經(jīng)適應(yīng)了疫情的新現(xiàn)實(shí),。然而,隨著這場(chǎng)危機(jī)的延續(xù),,你是否認(rèn)為這些客戶(hù)會(huì)繼續(xù)光顧你的生意,?

隨著財(cái)務(wù)狀況變得越發(fā)緊張,人們是否會(huì)繼續(xù)訂我的課,?我不知道,,這反映了我們當(dāng)前所有人面臨的現(xiàn)實(shí)。

我自身指導(dǎo)業(yè)務(wù)的小幅增長(zhǎng)彌補(bǔ)了正常工作室課堂收入的損失,,然而,,我們所處的這個(gè)局勢(shì)每天都在發(fā)生變化。我很難保證那些女性瑜伽教練,、康體專(zhuān)業(yè)人士或保健師在幾周之后仍會(huì)預(yù)訂我的課程。一切都是未知數(shù),。

如今,,作為老板的你有什么感受?不確定時(shí)期的創(chuàng)業(yè)與經(jīng)濟(jì)上行時(shí)期的個(gè)體業(yè)務(wù)有什么區(qū)別,?

我一直問(wèn)自己:“在2018年我計(jì)劃創(chuàng)建全新業(yè)務(wù)的時(shí)候,,如果我當(dāng)時(shí)就知道18個(gè)月后我們的生活將發(fā)生徹底變化,我是否依然會(huì)越過(guò)自己安全職業(yè)階梯上的那道安全梯級(jí),,并從事全新的職業(yè),?”

我現(xiàn)在會(huì)說(shuō),我認(rèn)為自己依然會(huì)做出同樣的決定,。當(dāng)時(shí)我深知,,干一番新事業(yè)的時(shí)候到了,。(財(cái)富中文網(wǎng))

譯者:馮豐

審校:夏林

瑪麗莎·拉維雷特于2018年自立門(mén)戶(hù),為健康和康體行業(yè)的女教練提供指導(dǎo),。當(dāng)時(shí)經(jīng)濟(jì)正處于上揚(yáng)期,,所以對(duì)于自己的業(yè)務(wù),她充滿(mǎn)了信心,。

然而,,時(shí)過(guò)境遷。拉維雷特發(fā)現(xiàn),,經(jīng)濟(jì)下行時(shí)期對(duì)于個(gè)體戶(hù)來(lái)說(shuō)又是另外一種境況,。她說(shuō):“我必然要想很多事情,如今,,在這場(chǎng)健康危機(jī)中一切都變了,。在經(jīng)濟(jì)正常時(shí),我對(duì)于財(cái)務(wù)的不確定性并不感到擔(dān)心,,而如今,,我真的希望能夠擁有可預(yù)測(cè)的經(jīng)常性收入?!?/p>

近期,,《財(cái)富》雜志采訪(fǎng)了拉維雷特,詢(xún)問(wèn)了有關(guān)新冠病毒對(duì)其未來(lái)規(guī)劃的影響,,以及她的工作和前景因疫情發(fā)生了哪些變化,。

為簡(jiǎn)明起見(jiàn),以下對(duì)話(huà)內(nèi)容有所刪改,。

《財(cái)富》:作為女性康體教練,,你的工作內(nèi)容都有哪些?

拉維雷特:2018年7月,,我辭去了作為中學(xué)西班牙教師的全職工作,。在私立學(xué)校教書(shū)是一份不錯(cuò)的差事,能拿到各種福利和養(yǎng)老金計(jì)劃401(k),,但我放棄了這份工作,,選擇了獨(dú)自打拼。我的主要收入來(lái)源于餐飲服務(wù)和個(gè)人烹飪工作,,如今,,我靠的是教練業(yè)務(wù)Attune + Align,與健身與康體行業(yè)的專(zhuān)業(yè)人士一道,,提供一對(duì)一的瑜伽,、冥想以及教練指導(dǎo)綜合服務(wù)。在這個(gè)行業(yè),,很多人并沒(méi)有把大量的精力放在線(xiàn)上,。但我創(chuàng)建了網(wǎng)站,,包括瑜伽練習(xí)視頻和YouTube頻道,并提供社交媒體和新聞資訊策略,。我還在自家的在線(xiàn)瑜伽會(huì)員平臺(tái)上教授瑜伽,。

自新冠疫情發(fā)生之后,你的工作和收入發(fā)生了什么變化,?

當(dāng)我無(wú)法再教授瑜伽課時(shí),,我意識(shí)到線(xiàn)上會(huì)員平臺(tái)成了我唯一的收入來(lái)源,而且如今我也只能將精力和資源投入到這一塊,,但收入最高的是一對(duì)一教練培訓(xùn)業(yè)務(wù),。通常,我一次會(huì)指導(dǎo)1至2名客戶(hù),,但如今變成了4名,。費(fèi)用為3小時(shí)995美元,或者2300美元的4小時(shí)培訓(xùn)套餐,。

健身與康體專(zhuān)業(yè)人士在將其服務(wù)轉(zhuǎn)至線(xiàn)上時(shí)倍感壓力,。他們?cè)谶^(guò)去曾有過(guò)類(lèi)似打算,但當(dāng)時(shí)并沒(méi)有這種緊迫感,。如今,,他們需要第三方支付平臺(tái)和在線(xiàn)店面。他們都說(shuō):“早知道6個(gè)月前就應(yīng)該做的,,這樣的話(huà)我的網(wǎng)站也就能為應(yīng)對(duì)疫情做好準(zhǔn)備了,。”

最近幾周簽約的教練客戶(hù)都會(huì)和你談?wù)撌裁磧?nèi)容,?這些康體專(zhuān)業(yè)人士是否對(duì)其業(yè)務(wù)感到擔(dān)憂(yōu),?

過(guò)去兩周我所共事的每一個(gè)人都松了一口氣。即便未來(lái)依然存在眾多難以預(yù)料的挑戰(zhàn),,但他們感覺(jué)自己終于不再將線(xiàn)上業(yè)務(wù)當(dāng)作一個(gè)可有可無(wú)的項(xiàng)目來(lái)看待,,而是意識(shí)到這是他們目前唯一的出路,而且在眼下可能沒(méi)有其他的替代方案,。

聽(tīng)起來(lái),,你教的這些教練客戶(hù)都已經(jīng)適應(yīng)了疫情的新現(xiàn)實(shí)。然而,,隨著這場(chǎng)危機(jī)的延續(xù),你是否認(rèn)為這些客戶(hù)會(huì)繼續(xù)光顧你的生意,?

隨著財(cái)務(wù)狀況變得越發(fā)緊張,,人們是否會(huì)繼續(xù)訂我的課?我不知道,,這反映了我們當(dāng)前所有人面臨的現(xiàn)實(shí),。

我自身指導(dǎo)業(yè)務(wù)的小幅增長(zhǎng)彌補(bǔ)了正常工作室課堂收入的損失,,然而,我們所處的這個(gè)局勢(shì)每天都在發(fā)生變化,。我很難保證那些女性瑜伽教練,、康體專(zhuān)業(yè)人士或保健師在幾周之后仍會(huì)預(yù)訂我的課程。一切都是未知數(shù),。

如今,,作為老板的你有什么感受?不確定時(shí)期的創(chuàng)業(yè)與經(jīng)濟(jì)上行時(shí)期的個(gè)體業(yè)務(wù)有什么區(qū)別,?

我一直問(wèn)自己:“在2018年我計(jì)劃創(chuàng)建全新業(yè)務(wù)的時(shí)候,,如果我當(dāng)時(shí)就知道18個(gè)月后我們的生活將發(fā)生徹底變化,我是否依然會(huì)越過(guò)自己安全職業(yè)階梯上的那道安全梯級(jí),,并從事全新的職業(yè),?”

我現(xiàn)在會(huì)說(shuō),我認(rèn)為自己依然會(huì)做出同樣的決定,。當(dāng)時(shí)我深知,,干一番新事業(yè)的時(shí)候到了。(財(cái)富中文網(wǎng))

譯者:馮豐

審校:夏林

Marisa LaValette struck out on her own as an entrepreneur in 2018. With the economy in a strong position, she was confident about her decision to launch a coaching business for women in the health and wellness industries.

Things are different now. LaValette is finding that an economic downturn is a different experience while self-employed. “There are certainly a lot of thoughts going through my mind, now that I find myself a brand-new small-business owner in the midst of our health crisis,” she says. “I felt comfortable with financial uncertainty when the economy was healthy, but now I’m really wishing I had a predictable paycheck on a recurring schedule.”

Fortune spoke with LaValette for a new series, The Coronavirus Economy, to ask about how COVID-19 has affected her plans for the future, and how her job—and outlook—have changed so far because of the crisis.

The following Q&A has been condensed and lightly edited for clarity.

Fortune: What do you do in your work as a women’s wellness coach?

LaValette: In July 2018, I quit my full-time job as a middle school Spanish teacher. It was a great teaching gig at an independent school with benefits and a 401(k), but I chose to give that up and go out on my own. My main income became catering and personal chef work, and now it’s my coaching business, Attune + Align, where I do one-to-one yoga and meditation and mentorship packages with professionals in the fitness and wellness industry. I build websites, including yoga practice videos and YouTube channels, and provide social media and newsletter strategy in a profession where many people don’t have big online presences. I also teach yoga and run my own online yoga membership platform.

How has your work and income changed since the coronavirus crisis began?

When I could no longer teach yoga classes, I realized I would have to rely on my online membership platform as a source of income. That’s where I’m putting my energy and resources right now. But I earn the most from my one-on-one coaching clients. Usually I have one to two coaching clients at a time, but right now I have four. They pay $995 for three hours, or $2,300 for a four-hour coaching package.

Fitness and wellness professionals are feeling the pressure to get their offerings online. These are people who had been interested in the past, but the sense of urgency wasn’t there. Now they need payment platforms and online storefronts. They’re saying, “I should have done this work six months ago—then my website would be ready for this.”

What have those conversations been like with coaching clients who have signed on in recent weeks? Are these wellness professionals concerned about their businesses?

Everyone who I’ve worked with over the past two weeks, there’s been a sense of relief. Even though there are so many unforeseeable challenges ahead, they feel like they are finally ripping off the Band-Aid on this thing that’s been a back-burner project for them. They’re realizing that this is their only way right now, and maybe there is no other alternative at this time.

It sounds like coaching clients are approaching you as they adapt to the new reality of the pandemic. But as this crisis continues, do you expect the flow of clients to continue?

As finances become tighter and tighter, do I think people will continue booking with me? I don’t know. That’s a reflection of the state we’re all in right now.

The uptick in my coaching work—it has replaced lost income from my regular studio classes—but we are in a situation that changes every day. There’s no guarantee that women who are yoga teachers, wellness professionals, or health coaches are still going to book with me a few weeks from now. It’s up in the air.

How are you feeling now about having struck out on your own? How does entrepreneurship in uncertain times compare with self-employment during an economic upswing?

I’m asking myself: “If I had known in 2018 when I planned to launch a brand-new business that our lives would be altered forever 18 months from now, would I still have passed on the next secure rung in my secure career ladder to undertake something new?”

I can say now, I think I still would have made the same decision. I knew it was time for me to try something else.

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