在娛樂(lè)圈里,,“五項(xiàng)全能”的藝人少之又少——而拉拉·安東尼就是其中之一。這位從布魯克林走出來(lái)的女星最初在廣播電臺(tái)主持直播音樂(lè)節(jié)目,,并在MTV音樂(lè)電視臺(tái)擔(dān)任主持,,她還在《像男人一樣思考》(Think Like a Man)等電影和STARZ電視臺(tái)的熱門(mén)電視劇《權(quán)欲》(Power)中出演角色,并與她的丈夫——NBA明星卡梅隆·安東尼一起在真人秀節(jié)目中向觀眾展示自己的生活(La La's Full Court Life)和婚禮(La La Full Court Marriage),。在業(yè)余時(shí)間,,她還撰寫(xiě)了《紐約時(shí)報(bào)》(New York Times)銷(xiāo)量第一的暢銷(xiāo)書(shū)——《愛(ài)情劇本》(The Love Playbook)。
她的多元身份還不止于此:她還是一位企業(yè)家,,創(chuàng)建了自己的彩妝品牌Motives,;又是一位制片人,制作了備受贊譽(yù)的紀(jì)錄片《泰森》(Tyson),,講述了這位“拳王”波瀾壯闊的一生,。
現(xiàn)在,她又成為了比特幣(Bitcoin)的忠實(shí)擁躉者,,毫不吝嗇地表示出自己的狂熱之情,,并且堅(jiān)稱(chēng)自己并不是受到各路億萬(wàn)富翁、名人和粉絲把“炒幣”當(dāng)時(shí)髦的影響,。她在電話(huà)采訪(fǎng)中說(shuō):“當(dāng)我第一次聽(tīng)說(shuō)比特幣時(shí),,我不明白為什么說(shuō)唱歌手和體育明星都入局了,。人們的思維定式會(huì)覺(jué)得,這是一場(chǎng)騙局,、一種欺詐行為,。”之后,,一位來(lái)自商業(yè)界的可信賴(lài)的朋友告訴她,比特幣是真正的交易,,并向她介紹了由泰勒和卡梅隆·溫克萊沃斯兄弟創(chuàng)立并運(yùn)營(yíng)的加密貨幣交易平臺(tái)Gemini,。她通過(guò)電子郵件聯(lián)系到了泰勒·溫克萊沃斯,并對(duì)Gemini平臺(tái)上的人(她在那兒購(gòu)買(mǎi)硬幣)表達(dá)了高度認(rèn)可——感謝他們將自己帶入比特幣的世界,。
深深吸引著安東尼的比特幣也讓她的投資面臨著更大的風(fēng)險(xiǎn),,但這并沒(méi)有全然顛覆她一向保守的投資風(fēng)格。她說(shuō):“我一直都對(duì)投資谷歌(Google)和蘋(píng)果(Apple)保持謹(jǐn)慎,。但我努力工作掙到了錢(qián),,也愿意承擔(dān)更大的風(fēng)險(xiǎn)。因此,,我將一部分小錢(qián)投給了比特幣,,而不是進(jìn)行傳統(tǒng)的低風(fēng)險(xiǎn)投資?!保ㄋ募用茇泿磐顿Y組合包括以太坊和比特幣,。)
大約在六個(gè)月前,她開(kāi)始對(duì)比特幣產(chǎn)生興趣,,這既是由于她看到比特幣的價(jià)格漲勢(shì)令人咋舌,,也是由于她親眼看到,與其價(jià)格一道上漲的,,還有金融圈頂層人士對(duì)比特幣的青睞,。安東尼說(shuō):“我沉迷于觀察它的漲跌,很多公司都買(mǎi)了它,,像埃隆·馬斯克這樣的人也在推特(Twitter)上談?wù)撍?。?duì)我來(lái)說(shuō),更重要的是這些金融圈人士,、而不是其他社會(huì)名流的態(tài)度,。全球金融格局正在發(fā)生變化,而見(jiàn)證這一切是一件令人難以置信的事情,?!?/p>
安東尼認(rèn)為,比特幣已經(jīng)成為一種被廣泛接受的通貨,,還認(rèn)為它擊敗了地位堅(jiān)如磐石的黃金,,因?yàn)楸忍貛啪哂懈蟮纳仙臻g,。她說(shuō):“它將取代傳統(tǒng)的美元,它是新的黃金,,但比黃金還要好,,因?yàn)樗膬r(jià)格將飆到超乎想象的水平?!钡侥壳盀橹?,加密貨幣的走勢(shì)都像安東尼所說(shuō)的那樣。她買(mǎi)入比特幣的價(jià)格大約是15,000美元,,此后,,按照3月31日58,600美元的價(jià)格計(jì)算,她的資產(chǎn)增長(zhǎng)了四倍,。
但她也認(rèn)識(shí)到,,比特幣的波動(dòng)性很大,因此,,盡管比特幣給她的財(cái)務(wù)狀況打了雞血,,但她并沒(méi)有在比特幣上押注太多。她說(shuō):“我已經(jīng)將工資的2%到3%投給了加密貨幣,。但如果我對(duì)這一行業(yè)越來(lái)越有信心,,也可能會(huì)改變。但是我不會(huì)冒著把房子和車(chē)子都輸光的風(fēng)險(xiǎn),。我不會(huì)把賺到的一切都投到里面,。我不會(huì)盲目地陷入什么東西里無(wú)法自拔。除了建立我自己的品牌,、規(guī)劃自己在娛樂(lè)圈的未來(lái),,我還喜歡和可以信賴(lài)的朋友、理財(cái)人士交流,,聽(tīng)聽(tīng)他們?cè)谶@方面怎么說(shuō),。”
那么,,她認(rèn)為比特幣會(huì)漲多少呢,?“我聽(tīng)說(shuō),將介于15萬(wàn)美元至20萬(wàn)美元之間,。這在我聽(tīng)到的消息中基本是平均水平,。我看得出眼下正在發(fā)生什么,比特幣肯定能夠漲到這個(gè)價(jià)格,?!钡牵忍貛诺膬r(jià)格已經(jīng)創(chuàng)下歷史新高,安東尼的投資也翻了三倍,,她常被問(wèn)及,,是否該考慮拋售了?她回答說(shuō):“我總是問(wèn)自己:‘是一直持有,,還是退圈,?’有人告訴我們,現(xiàn)在甚至還沒(méi)到可以退圈的時(shí)候?,F(xiàn)在還是繼續(xù)持倉(cāng)比特幣和以太坊(Ethereum)的時(shí)候,。當(dāng)?shù)搅艘獟伿鄣臅r(shí)候,會(huì)有警報(bào)的,?!?/p>
警報(bào)將要響起之時(shí),會(huì)有什么樣的信號(hào)呢,?她說(shuō):“當(dāng)價(jià)格過(guò)高,,人們已經(jīng)看不到繼續(xù)上漲的空間時(shí),,就是警報(bào)響起的時(shí)候,。那將是我開(kāi)始拋售的時(shí)候。當(dāng)下,,我真的樂(lè)在其中,。”
在采訪(fǎng)接近尾聲時(shí),,安東尼再次重申了“向影響全世界的泰勒們學(xué)習(xí)”這一慷慨論調(diào),。她說(shuō),兩種文化——華爾街的加密貨幣大軍和娛樂(lè)圈的明星將聯(lián)合起來(lái),,共同維持比特幣的繁榮:“說(shuō)唱歌手納斯(Nas)和士兵男孩(Soldier Boy),,還有其他許多明星都在談?wù)撍_@是一種將我們的世界聯(lián)合成一個(gè)整體的方式,。幣圈的人希望打入我們的世界,,因?yàn)槭俏覀冏屵@個(gè)詞出圈,并推高其價(jià)格,;我們也想了解他們的世界,。這種相互交融在Gemini平臺(tái)上尤為突出。兩個(gè)世界之間相互交流彼此擁有的知識(shí),,每一天都能夠讓人們學(xué)到新的一課,。”
安東尼喜歡研究新的領(lǐng)域,,然后征服它,。在娛樂(lè)圈,她正在努力朝“十項(xiàng)全能選手”的方向發(fā)展,,而她對(duì)幣圈的熱情——和馬斯克和溫克萊沃斯的一樣——使比特幣的魅力聽(tīng)起來(lái)無(wú)法阻擋,。但也要記住,,拉拉的熱情也只是讓她將自己的一小部分財(cái)富投入到加密貨幣中。也許在這位偉大女星全新的冒險(xiǎn)故事中,,這是最重要的一課,。(財(cái)富中文網(wǎng))
編譯:陳聰聰
在娛樂(lè)圈里,“五項(xiàng)全能”的藝人少之又少——而拉拉·安東尼就是其中之一,。這位從布魯克林走出來(lái)的女星最初在廣播電臺(tái)主持直播音樂(lè)節(jié)目,,并在MTV音樂(lè)電視臺(tái)擔(dān)任主持,她還在《像男人一樣思考》(Think Like a Man)等電影和STARZ電視臺(tái)的熱門(mén)電視劇《權(quán)欲》(Power)中出演角色,,并與她的丈夫——NBA明星卡梅隆·安東尼一起在真人秀節(jié)目中向觀眾展示自己的生活(La La's Full Court Life)和婚禮(La La Full Court Marriage),。在業(yè)余時(shí)間,她還撰寫(xiě)了《紐約時(shí)報(bào)》(New York Times)銷(xiāo)量第一的暢銷(xiāo)書(shū)——《愛(ài)情劇本》(The Love Playbook),。
她的多元身份還不止于此:她還是一位企業(yè)家,,創(chuàng)建了自己的彩妝品牌Motives;又是一位制片人,,制作了備受贊譽(yù)的紀(jì)錄片《泰森》(Tyson),,講述了這位“拳王”波瀾壯闊的一生。
現(xiàn)在,,她又成為了比特幣(Bitcoin)的忠實(shí)擁躉者,,毫不吝嗇地表示出自己的狂熱之情,并且堅(jiān)稱(chēng)自己并不是受到各路億萬(wàn)富翁,、名人和粉絲把“炒幣”當(dāng)時(shí)髦的影響,。她在電話(huà)采訪(fǎng)中說(shuō):“當(dāng)我第一次聽(tīng)說(shuō)比特幣時(shí),我不明白為什么說(shuō)唱歌手和體育明星都入局了,。人們的思維定式會(huì)覺(jué)得,,這是一場(chǎng)騙局、一種欺詐行為,?!敝螅晃粊?lái)自商業(yè)界的可信賴(lài)的朋友告訴她,,比特幣是真正的交易,,并向她介紹了由泰勒和卡梅隆·溫克萊沃斯兄弟創(chuàng)立并運(yùn)營(yíng)的加密貨幣交易平臺(tái)Gemini。她通過(guò)電子郵件聯(lián)系到了泰勒·溫克萊沃斯,,并對(duì)Gemini平臺(tái)上的人(她在那兒購(gòu)買(mǎi)硬幣)表達(dá)了高度認(rèn)可——感謝他們將自己帶入比特幣的世界,。
深深吸引著安東尼的比特幣也讓她的投資面臨著更大的風(fēng)險(xiǎn),但這并沒(méi)有全然顛覆她一向保守的投資風(fēng)格,。她說(shuō):“我一直都對(duì)投資谷歌(Google)和蘋(píng)果(Apple)保持謹(jǐn)慎,。但我努力工作掙到了錢(qián),也愿意承擔(dān)更大的風(fēng)險(xiǎn)。因此,,我將一部分小錢(qián)投給了比特幣,,而不是進(jìn)行傳統(tǒng)的低風(fēng)險(xiǎn)投資?!保ㄋ募用茇泿磐顿Y組合包括以太坊和比特幣,。)
大約在六個(gè)月前,她開(kāi)始對(duì)比特幣產(chǎn)生興趣,,這既是由于她看到比特幣的價(jià)格漲勢(shì)令人咋舌,,也是由于她親眼看到,與其價(jià)格一道上漲的,,還有金融圈頂層人士對(duì)比特幣的青睞,。安東尼說(shuō):“我沉迷于觀察它的漲跌,很多公司都買(mǎi)了它,,像埃隆·馬斯克這樣的人也在推特(Twitter)上談?wù)撍?。?duì)我來(lái)說(shuō),更重要的是這些金融圈人士,、而不是其他社會(huì)名流的態(tài)度,。全球金融格局正在發(fā)生變化,而見(jiàn)證這一切是一件令人難以置信的事情,?!?/p>
安東尼認(rèn)為,,比特幣已經(jīng)成為一種被廣泛接受的通貨,,還認(rèn)為它擊敗了地位堅(jiān)如磐石的黃金,因?yàn)楸忍貛啪哂懈蟮纳仙臻g,。她說(shuō):“它將取代傳統(tǒng)的美元,,它是新的黃金,但比黃金還要好,,因?yàn)樗膬r(jià)格將飆到超乎想象的水平,。”到目前為止,,加密貨幣的走勢(shì)都像安東尼所說(shuō)的那樣,。她買(mǎi)入比特幣的價(jià)格大約是15,000美元,此后,,按照3月31日58,600美元的價(jià)格計(jì)算,,她的資產(chǎn)增長(zhǎng)了四倍。
但她也認(rèn)識(shí)到,,比特幣的波動(dòng)性很大,,因此,盡管比特幣給她的財(cái)務(wù)狀況打了雞血,但她并沒(méi)有在比特幣上押注太多,。她說(shuō):“我已經(jīng)將工資的2%到3%投給了加密貨幣,。但如果我對(duì)這一行業(yè)越來(lái)越有信心,也可能會(huì)改變,。但是我不會(huì)冒著把房子和車(chē)子都輸光的風(fēng)險(xiǎn),。我不會(huì)把賺到的一切都投到里面。我不會(huì)盲目地陷入什么東西里無(wú)法自拔,。除了建立我自己的品牌,、規(guī)劃自己在娛樂(lè)圈的未來(lái),我還喜歡和可以信賴(lài)的朋友,、理財(cái)人士交流,,聽(tīng)聽(tīng)他們?cè)谶@方面怎么說(shuō)?!?/p>
那么,,她認(rèn)為比特幣會(huì)漲多少呢?“我聽(tīng)說(shuō),,將介于15萬(wàn)美元至20萬(wàn)美元之間,。這在我聽(tīng)到的消息中基本是平均水平。我看得出眼下正在發(fā)生什么,,比特幣肯定能夠漲到這個(gè)價(jià)格,。”但是,,比特幣的價(jià)格已經(jīng)創(chuàng)下歷史新高,,安東尼的投資也翻了三倍,她常被問(wèn)及,,是否該考慮拋售了,?她回答說(shuō):“我總是問(wèn)自己:‘是一直持有,還是退圈,?’有人告訴我們,,現(xiàn)在甚至還沒(méi)到可以退圈的時(shí)候。現(xiàn)在還是繼續(xù)持倉(cāng)比特幣和以太坊(Ethereum)的時(shí)候,。當(dāng)?shù)搅艘獟伿鄣臅r(shí)候,,會(huì)有警報(bào)的?!?/p>
警報(bào)將要響起之時(shí),,會(huì)有什么樣的信號(hào)呢?她說(shuō):“當(dāng)價(jià)格過(guò)高,,人們已經(jīng)看不到繼續(xù)上漲的空間時(shí),,就是警報(bào)響起的時(shí)候,。那將是我開(kāi)始拋售的時(shí)候。當(dāng)下,,我真的樂(lè)在其中,。”
在采訪(fǎng)接近尾聲時(shí),,安東尼再次重申了“向影響全世界的泰勒們學(xué)習(xí)”這一慷慨論調(diào),。她說(shuō),兩種文化——華爾街的加密貨幣大軍和娛樂(lè)圈的明星將聯(lián)合起來(lái),,共同維持比特幣的繁榮:“說(shuō)唱歌手納斯(Nas)和士兵男孩(Soldier Boy),,還有其他許多明星都在談?wù)撍_@是一種將我們的世界聯(lián)合成一個(gè)整體的方式,。幣圈的人希望打入我們的世界,,因?yàn)槭俏覀冏屵@個(gè)詞出圈,并推高其價(jià)格,;我們也想了解他們的世界,。這種相互交融在Gemini平臺(tái)上尤為突出。兩個(gè)世界之間相互交流彼此擁有的知識(shí),,每一天都能夠讓人們學(xué)到新的一課,。”
安東尼喜歡研究新的領(lǐng)域,,然后征服它,。在娛樂(lè)圈,她正在努力朝“十項(xiàng)全能選手”的方向發(fā)展,,而她對(duì)幣圈的熱情——和馬斯克和溫克萊沃斯的一樣——使比特幣的魅力聽(tīng)起來(lái)無(wú)法阻擋,。但也要記住,拉拉的熱情也只是讓她將自己的一小部分財(cái)富投入到加密貨幣中,。也許在這位偉大女星全新的冒險(xiǎn)故事中,,這是最重要的一課,。(財(cái)富中文網(wǎng))
編譯:陳聰聰
La La Anthony is one of those rare entertainers who could qualify for a show biz pentathlon. The Brooklyn native started by hosting live music shows on radio and as a VJ on MTV, won movie roles ("Think Like a Man"), starred in hit cable series ("Power" on STARZ), and headlined the reality TV extravaganzas "La La Full Court Marriage," and "La La's Full Court Life," alongside her husband, NBA powerhouse Carmelo Anthony. In her spare time, she penned the New York Times number one best-seller "The Love Playbook."
She's also sunk the ball as an entrepreneur, creating her own cosmetics line for Motives, and producing the critically acclaimed documentary "Tyson" recounting the boxer's tumultuous rise and fall.
Today, this seasoned promoter absolutely loves Bitcoin, and is convinced she's not getting conned by the billionaires, celebrities and fans who've turned the signature cryptocurrency into a pop phenomenon. "When I first heard about Bitcoin, I didn't understand why the rappers and athletes were getting involved," she told me in a phone interview, en route to the set of the Showtime series "The Chi" in Chicago. "People were programmed to think it's a scam and a fraud." Then, a trusted friend from the business world advised her that Bitcoin was the real deal, and introduced her to Gemini, the crypto exchange founded and run by Tyler and Cameron Winklevoss. She's emailed with Tyler, and credits the people at Gemini––where she buys her coins––for teaching her about Bitcoin's virtues.
Bitcoin's magnetism led Anthony to add more risk without hugely disrupting her conservative investing style. "I'd always played it safe with the Googles and Apples," she says. "But I work hard for my money, and I wanted to take a little more risk. So I took some of my change to Bitcoin instead of making the traditional safe investments." (Her crypto portfolio includes Ethereum as well as Bitcoin.)
When she got interested around six months ago, part of the appeal was the sheer spectacle of its ascent, and watching its popularity in top financial circles rise in tandem with its price. "I was infatuated with watching it go up and down, and so many companies buying into it, and people like Elon Musk tweeting about it," notes Anthony. "For me, it was more about what those guys said, not the celebrities. The world was financially changing, and it was an incredible thing to watch."
Anthony sees Bitcoin becoming a widely-accepted currency, and believes that it beats that stalwart safe gold because it boasts far bigger upside. "It will take the place of the traditional dollar, and it's the new gold, but better because its price will go to a place that's unimaginable," she says. So far, the cryptocurrency is following the Anthony script. She bought her Bitcoin at roughly $15,000, and her holdings have since multiplied four-fold at the March 31 price of $58,600.
But she recognizes that Bitcoin is highly volatile, so despite the excitement it's brought to her financial life, she's not betting on it too heavily. "I've invested 2% to 3% of my net work in crypto," she says. "That could change if my confidence grows. But I'm not going to risk having my house and car taken away from me. I'm not putting in every coin I ever earned. I don't go into anything blindly. Sitting and listening about it with friends and financial people I trust is another side to who I am, apart from building my brand and future in entertainment."
So how high does she think Bitcoin will go? "I hear between $150,000 and $200,000," she says. "That's pretty much standard in what I'm hearing. I see what's happening in front our eyes, so it can definitely go there." But given Bitcoin's hit an all-time high, and you've quadrupled your investment, isn't it time to think about selling? "I always ask that question, 'Do you hold forever, or get out of there?'" she replies. "I'm told we're not even close to that place now. It's all about stacking Bitcoin and Ethereum. When it's time to unload, sirens will go off."
What will signal the sirens, and what will the signal sound like? "The alarm will ring when the price is so high that people don't see it going any higher," she says. "That's when I start selling. Meanwhile, I'm really having fun in the space."
Anthony closes by reprising the buzz of learning "from the Tylers of the world." Two cultures are to combining sustain the boom in Bitcoin, she says, Wall Street's crypto contingent, and the titans of entertainment. "The rappers Nas and Soldier Boy are talking about it, and as are many other celebrities," she says. "This is a way to merge our worlds together. The crypto people want to be in our world, because we get the word out and drive up the price, and we want knowledge about their world. That works on the Gemini side. It's all about communication between the two worlds, and every day is a new lesson."
Anthony a charmer who relishes studying new worlds, then conquering them. In entertainment, she's working towards decathlon status, and her enthusiasm, like that of the Musks and Winklevosses, makes Bitcoin sound irresistible. But keep in mind that La La's passion has enticed her to put only a sliver of her wealth in cryptocurrencies. Maybe that's the overriding lesson from this great diva's new adventure.