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雜志訂閱

為什么微軟CEO被評(píng)為“最被低估的CEO”

Carmela Chirinos
2022-02-13

其他公司的CEO認(rèn)為微軟領(lǐng)導(dǎo)者目前獲得的贊譽(yù)不足以代表他的成績(jī)。

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微軟CEO薩蒂亞·納德拉拒絕強(qiáng)硬的領(lǐng)導(dǎo)方式,。圖片來(lái)源:Photograph by Spencer Lowell for Fortune

微軟(Microsoft)CEO薩蒂亞·納德拉在這家公司取得了非凡的成功?!敦?cái)富》雜志和光輝國(guó)際(Korn Ferry)對(duì)公司CEO所做的調(diào)查顯示,,其他公司的CEO認(rèn)為微軟領(lǐng)導(dǎo)者目前獲得的贊譽(yù)不足以代表他的成績(jī)。

今年,,根據(jù)《財(cái)富》“最受贊賞的公司”調(diào)查,,納德拉連續(xù)六年被評(píng)為“最被低估的”CEO。納德拉自2017年以來(lái)連續(xù)獲得這一稱號(hào),。

這都要得益于他鼓舞人心的領(lǐng)導(dǎo)風(fēng)格,、謙遜的態(tài)度和遠(yuǎn)見卓識(shí)。

納德拉的早期生活和背景

納德拉出生在印度海得拉巴,,在一個(gè)印度教家庭里長(zhǎng)大,。他的母親是一名梵語(yǔ)老師,父親在政府工作,。

他取得了馬尼帕爾理工學(xué)院的學(xué)士學(xué)位,,并獲得威斯康辛大學(xué)密爾沃基分校的計(jì)算機(jī)科學(xué)專業(yè)碩士學(xué)位。他還獲得芝加哥大學(xué)布斯商學(xué)院的MBA學(xué)位,。

1992年,,25歲的納德拉加入微軟。1999年,,他成為微軟bCentral部門的總裁,,負(fù)責(zé)小企業(yè)網(wǎng)絡(luò)服務(wù),2014年成為微軟第三任CEO。

后來(lái)他與妻子阿努帕瑪喜結(jié)連理,,現(xiàn)在有三個(gè)孩子,。他喜歡詩(shī)歌,經(jīng)常在公開場(chǎng)合引用詩(shī)句和其他文學(xué)作品,。納德拉是一名板球球迷,,也是其他許多團(tuán)隊(duì)體育運(yùn)動(dòng)的粉絲。他認(rèn)為這些業(yè)余愛好是在社區(qū)中激發(fā)熱情的一種工具,,并將體育比賽中的策略應(yīng)用到商業(yè)當(dāng)中,。他甚至因?yàn)閷?duì)團(tuán)隊(duì)運(yùn)動(dòng)的喜愛,在2019年成為美國(guó)職業(yè)足球大聯(lián)盟俱樂部西雅圖海灣人隊(duì)的老板之一,。

除了商業(yè)以外,,納德拉還熱衷于慈善事業(yè):去年,納德拉全家向西雅圖兒童醫(yī)院捐款1,500萬(wàn)美元,,用于推動(dòng)醫(yī)學(xué)研究、發(fā)展年輕人精神健康護(hù)理和幫助社區(qū)家庭公平享受醫(yī)療保健服務(wù),。

拒絕安于現(xiàn)狀,,改變微軟的文化

威維克·瓦德瓦、伊斯梅爾·阿姆拉和艾利克斯·薩爾克弗的書《從增量到指數(shù)》(From Incremental to Exponential)中提到,,納德拉上任CEO之后,,曾要求微軟高管閱讀馬歇爾·羅森伯格的《非暴力溝通》(Nonviolent Communication)一書。這本書建議放棄批評(píng)和評(píng)價(jià)等傳統(tǒng)的商業(yè)反饋模式,,而是就如何鼓舞團(tuán)隊(duì)提供了一些指導(dǎo),。

他的前任都支持強(qiáng)硬的經(jīng)營(yíng)策略,但納德拉卻采取了截然不同的方式,。眾所周知,,納德拉為人冷靜,并且專注于通過積極反饋強(qiáng)化好的習(xí)慣,,激勵(lì)團(tuán)隊(duì)士氣,。他努力營(yíng)造一個(gè)舒適的環(huán)境,并向所有人指明公司絕不容許攻擊性行為,。

雖然微軟之前堅(jiān)持一種“無(wú)所不知”的世界觀,,但納德拉卻并不認(rèn)同,而是在公司內(nèi)推行一種“無(wú)所不學(xué)”的文化,。

作為這項(xiàng)倡議的一部分,,他在公司內(nèi)部推廣一種新的做法,即鼓勵(lì)微軟的研究人員直接給公司高管打電話介紹他們的創(chuàng)新,。這樣做的目的是使領(lǐng)導(dǎo)者及時(shí)了解公司的技術(shù)進(jìn)展,,提醒他們要有未來(lái)思維。

雖然納德拉上任時(shí)微軟早已實(shí)現(xiàn)盈利,但當(dāng)時(shí)有許多人對(duì)公司的發(fā)展軌跡表示質(zhì)疑,。微軟的主要收入來(lái)源是軟件許可,,而公司為主導(dǎo)智能手機(jī)市場(chǎng)所做的投資卻一敗涂地。

為了扭轉(zhuǎn)這種局面,,納德拉在上任CEO之后的首次公開亮相中表示,,微軟將把手機(jī)和云計(jì)算作為業(yè)務(wù)重點(diǎn)。當(dāng)時(shí)微軟在這兩個(gè)領(lǐng)域均處在落后位置,。他私下里要求公司高管放下自尊心,,與其他大型科技公司合作。

但最重要的是,,他努力給外界一種感覺,,那就是這家傳奇科技業(yè)巨頭可以做到時(shí)尚和創(chuàng)新。

讓微軟再次變得“很酷”

上世紀(jì)90年代是微軟的巔峰時(shí)期,,在那之后,,科技界的競(jìng)爭(zhēng)變得日益激烈。納德拉選擇了直面競(jìng)爭(zhēng),。

他上任后最先采取的舉措之一是與著名的競(jìng)爭(zhēng)對(duì)手蘋果合作發(fā)布了iPhone版Office Productivity,。此前,微軟領(lǐng)導(dǎo)層一直拒絕與蘋果合作,。他還擴(kuò)大了微軟軟件和服務(wù)的業(yè)務(wù)范圍,,支持Linux以及谷歌(Google)和蘋果等操作系統(tǒng)。現(xiàn)在微軟仍在繼續(xù)與賽富時(shí)(Salesforce)和紅帽(Red Hat)等競(jìng)爭(zhēng)對(duì)手合作,。

納德拉脫離了過時(shí)的Windows操作系統(tǒng),,將微軟云計(jì)算平臺(tái)Azure作為業(yè)務(wù)重心。這讓公司再次獲得了創(chuàng)新者的稱號(hào),。去年,,微軟還在IT服務(wù)提供商資訊平臺(tái)CRN的能力、盈利能力和定價(jià)成熟度排名中排在首位,。

他還承認(rèn)了微軟智能手機(jī)業(yè)務(wù)失敗的結(jié)局,,并放棄了收購(gòu)的諾基亞業(yè)務(wù)。納德拉領(lǐng)導(dǎo)公司向著全新的方向發(fā)展,。在他的領(lǐng)導(dǎo)下,,微軟于2016年以260億美元收購(gòu)LinkedIn,并且由于沒有競(jìng)爭(zhēng)對(duì)手,,該平臺(tái)的發(fā)展非常順利,。2018年,微軟再次大手筆以75億美元收購(gòu)GitHub,,證明了它對(duì)于共享開源軟件的承諾,。去年,,微軟以75億美元完成了對(duì)ZeniMax的收購(gòu)。ZeniMax旗下的視頻游戲發(fā)行商Bethesda能夠吸引用戶在Xbox Series S,、Series X和個(gè)人電腦上玩游戲,,與索尼的PlayStation 5展開直接競(jìng)爭(zhēng)。

在納德拉的領(lǐng)導(dǎo)下,,微軟的市值從約3,000億美元增長(zhǎng)到超過2萬(wàn)億美元,。今天,微軟股價(jià)高于谷歌母公司Alphabet,、蘋果或Meta,。

未來(lái),微軟計(jì)劃以687億美元收購(gòu)動(dòng)視暴雪(Activision Blizzard),,這一重大舉措將使微軟成為第三大游戲公司,,并且可以幫助它在元宇宙領(lǐng)域站穩(wěn)腳跟。此外,,微軟將繼續(xù)投資國(guó)際一流的內(nèi)容,、社區(qū)和云技術(shù),因?yàn)榧{德拉預(yù)測(cè)數(shù)據(jù)和人工智能將聯(lián)結(jié)數(shù)字世界和物理世界,。

其他公司的高管對(duì)于納德拉的贊賞源自他令人耳目一新的溝通方式,,以及他愿意與其他人甚至競(jìng)爭(zhēng)對(duì)手合作的態(tài)度。(財(cái)富中文網(wǎng))

歡迎閱讀《財(cái)富》雜志的“全球最受贊賞的公司”榜單,,了解與納德拉以及其他令人鼓舞的企業(yè)和領(lǐng)導(dǎo)者有關(guān)的更多故事。

譯者:劉進(jìn)龍

審校:汪皓

微軟(Microsoft)CEO薩蒂亞·納德拉在這家公司取得了非凡的成功,?!敦?cái)富》雜志和光輝國(guó)際(Korn Ferry)對(duì)公司CEO所做的調(diào)查顯示,其他公司的CEO認(rèn)為微軟領(lǐng)導(dǎo)者目前獲得的贊譽(yù)不足以代表他的成績(jī),。

今年,,根據(jù)《財(cái)富》“最受贊賞的公司”調(diào)查,納德拉連續(xù)六年被評(píng)為“最被低估的”CEO,。納德拉自2017年以來(lái)連續(xù)獲得這一稱號(hào),。

這都要得益于他鼓舞人心的領(lǐng)導(dǎo)風(fēng)格、謙遜的態(tài)度和遠(yuǎn)見卓識(shí),。

納德拉的早期生活和背景

納德拉出生在印度海得拉巴,,在一個(gè)印度教家庭里長(zhǎng)大。他的母親是一名梵語(yǔ)老師,,父親在政府工作,。

他取得了馬尼帕爾理工學(xué)院的學(xué)士學(xué)位,并獲得威斯康辛大學(xué)密爾沃基分校的計(jì)算機(jī)科學(xué)專業(yè)碩士學(xué)位,。他還獲得芝加哥大學(xué)布斯商學(xué)院的MBA學(xué)位,。

1992年,,25歲的納德拉加入微軟。1999年,,他成為微軟bCentral部門的總裁,,負(fù)責(zé)小企業(yè)網(wǎng)絡(luò)服務(wù),2014年成為微軟第三任CEO,。

后來(lái)他與妻子阿努帕瑪喜結(jié)連理,,現(xiàn)在有三個(gè)孩子。他喜歡詩(shī)歌,,經(jīng)常在公開場(chǎng)合引用詩(shī)句和其他文學(xué)作品,。納德拉是一名板球球迷,也是其他許多團(tuán)隊(duì)體育運(yùn)動(dòng)的粉絲,。他認(rèn)為這些業(yè)余愛好是在社區(qū)中激發(fā)熱情的一種工具,,并將體育比賽中的策略應(yīng)用到商業(yè)當(dāng)中。他甚至因?yàn)閷?duì)團(tuán)隊(duì)運(yùn)動(dòng)的喜愛,,在2019年成為美國(guó)職業(yè)足球大聯(lián)盟俱樂部西雅圖海灣人隊(duì)的老板之一,。

除了商業(yè)以外,納德拉還熱衷于慈善事業(yè):去年,,納德拉全家向西雅圖兒童醫(yī)院捐款1,500萬(wàn)美元,,用于推動(dòng)醫(yī)學(xué)研究、發(fā)展年輕人精神健康護(hù)理和幫助社區(qū)家庭公平享受醫(yī)療保健服務(wù),。

拒絕安于現(xiàn)狀,,改變微軟的文化

威維克·瓦德瓦、伊斯梅爾·阿姆拉和艾利克斯·薩爾克弗的書《從增量到指數(shù)》(From Incremental to Exponential)中提到,,納德拉上任CEO之后,,曾要求微軟高管閱讀馬歇爾·羅森伯格的《非暴力溝通》(Nonviolent Communication)一書。這本書建議放棄批評(píng)和評(píng)價(jià)等傳統(tǒng)的商業(yè)反饋模式,,而是就如何鼓舞團(tuán)隊(duì)提供了一些指導(dǎo),。

他的前任都支持強(qiáng)硬的經(jīng)營(yíng)策略,但納德拉卻采取了截然不同的方式,。眾所周知,,納德拉為人冷靜,并且專注于通過積極反饋強(qiáng)化好的習(xí)慣,,激勵(lì)團(tuán)隊(duì)士氣,。他努力營(yíng)造一個(gè)舒適的環(huán)境,并向所有人指明公司絕不容許攻擊性行為,。

雖然微軟之前堅(jiān)持一種“無(wú)所不知”的世界觀,,但納德拉卻并不認(rèn)同,而是在公司內(nèi)推行一種“無(wú)所不學(xué)”的文化,。

作為這項(xiàng)倡議的一部分,,他在公司內(nèi)部推廣一種新的做法,,即鼓勵(lì)微軟的研究人員直接給公司高管打電話介紹他們的創(chuàng)新。這樣做的目的是使領(lǐng)導(dǎo)者及時(shí)了解公司的技術(shù)進(jìn)展,,提醒他們要有未來(lái)思維,。

雖然納德拉上任時(shí)微軟早已實(shí)現(xiàn)盈利,但當(dāng)時(shí)有許多人對(duì)公司的發(fā)展軌跡表示質(zhì)疑,。微軟的主要收入來(lái)源是軟件許可,,而公司為主導(dǎo)智能手機(jī)市場(chǎng)所做的投資卻一敗涂地。

為了扭轉(zhuǎn)這種局面,,納德拉在上任CEO之后的首次公開亮相中表示,,微軟將把手機(jī)和云計(jì)算作為業(yè)務(wù)重點(diǎn)。當(dāng)時(shí)微軟在這兩個(gè)領(lǐng)域均處在落后位置,。他私下里要求公司高管放下自尊心,,與其他大型科技公司合作。

但最重要的是,,他努力給外界一種感覺,,那就是這家傳奇科技業(yè)巨頭可以做到時(shí)尚和創(chuàng)新。

讓微軟再次變得“很酷”

上世紀(jì)90年代是微軟的巔峰時(shí)期,,在那之后,,科技界的競(jìng)爭(zhēng)變得日益激烈。納德拉選擇了直面競(jìng)爭(zhēng),。

他上任后最先采取的舉措之一是與著名的競(jìng)爭(zhēng)對(duì)手蘋果合作發(fā)布了iPhone版Office Productivity,。此前,微軟領(lǐng)導(dǎo)層一直拒絕與蘋果合作,。他還擴(kuò)大了微軟軟件和服務(wù)的業(yè)務(wù)范圍,,支持Linux以及谷歌(Google)和蘋果等操作系統(tǒng)。現(xiàn)在微軟仍在繼續(xù)與賽富時(shí)(Salesforce)和紅帽(Red Hat)等競(jìng)爭(zhēng)對(duì)手合作,。

納德拉脫離了過時(shí)的Windows操作系統(tǒng),將微軟云計(jì)算平臺(tái)Azure作為業(yè)務(wù)重心,。這讓公司再次獲得了創(chuàng)新者的稱號(hào),。去年,微軟還在IT服務(wù)提供商資訊平臺(tái)CRN的能力,、盈利能力和定價(jià)成熟度排名中排在首位,。

他還承認(rèn)了微軟智能手機(jī)業(yè)務(wù)失敗的結(jié)局,并放棄了收購(gòu)的諾基亞業(yè)務(wù),。納德拉領(lǐng)導(dǎo)公司向著全新的方向發(fā)展,。在他的領(lǐng)導(dǎo)下,微軟于2016年以260億美元收購(gòu)LinkedIn,,并且由于沒有競(jìng)爭(zhēng)對(duì)手,,該平臺(tái)的發(fā)展非常順利,。2018年,微軟再次大手筆以75億美元收購(gòu)GitHub,,證明了它對(duì)于共享開源軟件的承諾,。去年,微軟以75億美元完成了對(duì)ZeniMax的收購(gòu),。ZeniMax旗下的視頻游戲發(fā)行商Bethesda能夠吸引用戶在Xbox Series S,、Series X和個(gè)人電腦上玩游戲,與索尼的PlayStation 5展開直接競(jìng)爭(zhēng),。

在納德拉的領(lǐng)導(dǎo)下,,微軟的市值從約3,000億美元增長(zhǎng)到超過2萬(wàn)億美元。今天,,微軟股價(jià)高于谷歌母公司Alphabet,、蘋果或Meta。

未來(lái),,微軟計(jì)劃以687億美元收購(gòu)動(dòng)視暴雪(Activision Blizzard),,這一重大舉措將使微軟成為第三大游戲公司,并且可以幫助它在元宇宙領(lǐng)域站穩(wěn)腳跟,。此外,,微軟將繼續(xù)投資國(guó)際一流的內(nèi)容、社區(qū)和云技術(shù),,因?yàn)榧{德拉預(yù)測(cè)數(shù)據(jù)和人工智能將聯(lián)結(jié)數(shù)字世界和物理世界,。

其他公司的高管對(duì)于納德拉的贊賞源自他令人耳目一新的溝通方式,以及他愿意與其他人甚至競(jìng)爭(zhēng)對(duì)手合作的態(tài)度,。(財(cái)富中文網(wǎng))

歡迎閱讀《財(cái)富》雜志的“全球最受贊賞的公司”榜單,,了解與納德拉以及其他令人鼓舞的企業(yè)和領(lǐng)導(dǎo)者有關(guān)的更多故事。

譯者:劉進(jìn)龍

審校:汪皓

Microsoft CEO Satya Nadella has had a remarkable run of success at Microsoft. And according to a survey of his peers conducted by Fortune and Korn Ferry, his fellow CEOs believe the Microsoft leader deserves even more credit than he’s currently getting.

This year, Nadella was voted the “most underrated” CEO for the sixth consecutive year, according to the survey behind Fortune’s World’s Most Admired Companies. Nadella has headed that list since 2017.

Nadella achieved this honor through his encouraging leadership style, humility, and vision.

Nadella’s early life and background

Born in Hyderabad, India, Nadella was raised in a Hindu family. His mother was a lecturer in Sanskrit, and his father worked for the government.

He got his bachelor’s degree from Manipal Institute of Technology and earned a master’s in computer science from the University of Wisconsin–Milwaukee. He also earned an MBA from the University of Chicago Booth School of Business.

Nadella joined Microsoft in 1992 when he was only 25 years old. In 1999, he became president of Microsoft bCentral, where he led web services for small businesses, and in 2014 he became the third CEO of Microsoft.

Happily married to his wife, Anupama, with whom he has three children, he is fond of poems and is known to quote from them and other works of literature in public appearances. A fan of cricket and other team sports, he sees these pastimes as a tool for fostering energy in communities and has applied these tactics in business as well. His love of team sports even prompted him in 2019 to become part owner of the Seattle Sounders, a Major League Soccer club.

Beyond business, Nadella also believes in giving back: Last year the Nadella family committed $15 million to Seattle Children’s Hospital to promote advancements in research, youth mental health care, and equitable access to health care for families in the community.

Rejecting the status quo and changing Microsoft’s culture

When Nadella became CEO, according to an account from the book From Incremental to Exponential, by Vivek Wadhwa and Ismail Amla with Alex Salkever, he asked Microsoft’s top executives to read Nonviolent Communication by Marshall Rosenberg. The book discourages traditional business feedback practices like criticism and judgment and provides instruction on how to be more encouraging.

While his predecessors supported hardball business tactics, Nadella took a different approach. He is known for his calm demeanor and his focus on positive feedback to reinforce good habits and motivate his team. He has strived to create a comfortable environment and made it clear that aggressive behavior will not be tolerated.

Even though the company previously operated with a “know-it-all” worldview, Nadella rejected this, instead promoting a “l(fā)earn-it-all” culture.

As part of this initiative, he implemented a new practice in which Microsoft researchers could phone in to talk about their innovations. The purpose of this was to keep leaders up to date on the company’s advancements, reminding them to think futuristically.

Although Microsoft was profitable when Nadella ascended to the top role, there were many doubts about the company’s trajectory at the time. Its primary revenue stream came from software licenses, and its investment to dominate the smartphone market had fallen flat.

To turn the wheel, in his first public appearance as CEO, Nadella said Microsoft would focus heavily on mobile and cloud computing, areas where the company had been falling behind. Behind the scenes, he asked executives to put their egos aside and collaborate with other major tech firms.

But more than anything, he tried to convey the sense that the legendary tech giant could be cool and innovative.

Making Microsoft ‘cool’ again

Since the firm’s 1990s heyday, the tech scene had grown cluttered with fierce competition. Nadella leaned into it.

One of Nadella’s first acts was to release Office Productivity for iPhone, a collaboration with famous rival Apple that Microsoft leadership had previously blocked. He expanded Microsoft by bringing its software and services to other operating systems such as Linux and to Google, and Apple. Today, the company continues to partner with competitors such as Salesforce and Red Hat.

Nadella also put Azure, Microsoft’s cloud computing platform, at the center of the business, creating distance from the outdated Windows suite. This returned the title of innovator to the company, and last year it was even ranked first in capability, profitability, and maturity of pricing by CRN, a news source for IT providers.

He also recognized that Microsoft’s smartphone efforts were a lost cause and wrote off the Nokia acquisition. Leading the company in a new direction, he oversaw the purchase of LinkedIn in 2016 for $26 billion and with no real competition has let the platform grow. In 2018, the company made another big acquisition with GitHub for $7.5 billion to show its commitment to sharing open-source software. Last year, the company completed the acquisition of ZeniMax, the parent company of Bethesda, a video game publisher, for another $7.5 billion to sway people to play on the Xbox Series S, Series X, and PCs and compete directly with Sony’s PlayStation 5.

As CEO of Microsoft, Nadella has overseen the company’s increase in market cap from around $300 billion to more than $2 trillion. Today, Microsoft’s shares trade higher than Google’s Alphabet, Apple, or Meta.

Looking into the future, the company plans to acquire Activision Blizzard for $68.7 billion, a key move that would render Microsoft the third-largest gaming company and give it a potential foothold in the metaverse. Furthermore, Microsoft will continue investing in world-class content, community, and the cloud as Nadella predicts that data and A.I. will bridge the digital and physical worlds.

Fellow executives’ admiration of Nadella stems from his refreshing approach to communication and his willingness to collaborate with others, even competitors.

To read more about Nadella and other inspiring businesses and leaders, check out Fortune’s list of the World’s Most Admired Companies.

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