亚色在线观看_亚洲人成a片高清在线观看不卡_亚洲中文无码亚洲人成频_免费在线黄片,69精品视频九九精品视频,美女大黄三级,人人干人人g,全新av网站每日更新播放,亚洲三及片,wwww无码视频,亚洲中文字幕无码一区在线

立即打開
亞馬遜八大干將全接觸

亞馬遜八大干將全接觸

JP MANGALINDAN 2012年01月09日
蘋果并非唯一一家擁有多位明星高管的科技公司,,亞馬遜公司CEO杰夫?貝佐斯也同樣組建了一支星光熠熠的高管團(tuán)隊(duì),。

迪戈?帕森提尼

國(guó)際零售高級(jí)副總裁

????雖然亞馬遜成立之初主營(yíng)國(guó)內(nèi)業(yè)務(wù),,但目前,,公司45%的銷量來(lái)自中國(guó)、德國(guó)和日本等九個(gè)國(guó)家,。帕森提尼負(fù)責(zé)公司的國(guó)際零售業(yè)務(wù),,上個(gè)季度,該部門為公司收入貢獻(xiàn)了49億美元,。

????帕森提尼已在公司服務(wù)了11年,。在此期間,他發(fā)現(xiàn),,各種文化之間的相似之處多于差異——至少在零售方面確實(shí)如此,。他在斯坦福大學(xué)(Stanford University)演講時(shí)說(shuō):“事實(shí)證明,不論消費(fèi)者來(lái)自中國(guó)還是非洲,,或者歐洲,,沒(méi)有人不喜歡低價(jià)商品?!?/p>

????返現(xiàn)也是比較受消費(fèi)者親睞的一種促銷方式,。帕森提尼提到了2005年的一個(gè)實(shí)例。當(dāng)時(shí),,對(duì)于在降價(jià)之前購(gòu)買哈利?波特系列圖書的5,000名中國(guó)消費(fèi)者,,他堅(jiān)持要求公司按每本書人民幣5元(當(dāng)時(shí)不足1美元)給予現(xiàn)金返現(xiàn)。他說(shuō):“在當(dāng)時(shí)的中國(guó)市場(chǎng),,應(yīng)該還沒(méi)有哪家零售商這樣做過(guò),。但對(duì)于一家秉持‘客戶至上’的跨國(guó)公司來(lái)說(shuō),這不僅為消費(fèi)者帶來(lái)了實(shí)惠,,而且也是當(dāng)年我們操作的最成功的一次營(yíng)銷活動(dòng)?!?/p>

Diego Piacentini

Senior Vice President, International Retail

????While Amazon may have started as a domestic operation, 45% of the company's sales now occur abroad in nine countries like China, Germany and Japan. Piacentini is responsible for all international retail operations, a segment that raked in $4.9 billion in revenues last quarter.

????What he's discovered during nearly 11 years with the company is that these cultures share more similarities than differences -- at least when it comes to retail. "It turns out that all customers around the world, be they Chinese or African or European, they like low prices," he said during a Stanford University lecture.

????Customers also particularly like getting cash back. Piancentini recalled an instance in 2005, when he insisted the company refund 5 RMB -- the equivalent of less than $1 U.S. dollar at the time -- to 5,000 Chinese customers who bought a Harry Potter book from Amazon before a price drop. "This is something that probably no retailer had ever done in China before," he said. "But as a global company with the same principle of customer obsession, it turned out not only [to be] a good thing for the customer, it was also the best marketing activity we did that year."

掃碼打開財(cái)富Plus App