????比如,，著名創(chuàng)業(yè)家杰夫?斯蒂伯就在自己的公司里設(shè)了一面“失敗墻”,，寫下失敗感言、個人失敗案例和教訓(xùn),。斯蒂伯自己就列出了三次記憶深刻的失敗——并簽上了自己的名字。沒有什么比管理者以身垂范更能說明問題了,。

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????創(chuàng)新是我們這個時代的挑戰(zhàn)和機(jī)遇,。形成共同語言，界定具體的創(chuàng)新挑戰(zhàn),，推崇創(chuàng)新、以身作則,、親自垂范,，將幫助打造貫穿整個公司的創(chuàng)新能力,。

????斯科特?安東尼是創(chuàng)新和策略咨詢公司Innosight的亞太董事總經(jīng)理,，著有《創(chuàng)新黑皮書》（The Little Black Book of Innovation）一書（哈佛商業(yè)評論出版社,，2012年）,。

????譯者：老榆木

????For example, noted entrepreneur Jeff Stibel created a "failure wall" in his company. The wall combined memorable quotes about failure with personal examples describing individual failures and lessons learned. Stibel himself detailed three of his most memorable failures -- and signed his name to those failures. You don't get clearer signals from leadership than that.

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????Innovation is the challenge, and the opportunity, of our times. Developing a common language, framing pertinent innovation challenges, and role modeling desired behaviors are straightforward ways to help make innovation a more widespread capability in your organization.

????Scott D. Anthony is Managing Director, Asia-Pacific, of Innosight, an innovation and strategy consulting firm. He is the author of The Little Black Book of Innovation (Harvard Business Review Press, 2012).